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- Tasks: Lead brand strategy projects and manage a team of Brand Strategists.
- Company: Twinkl Educational Publishing is a dynamic, mission-driven company focused on education.
- Benefits: Enjoy remote work, 33 days annual leave, and a supportive culture with diverse employee networks.
- Why this job: Join a fast-growing team that values creativity, collaboration, and making a positive impact.
- Qualifications: 7+ years in brand strategy; degree in marketing or related field preferred.
- Other info: This is a 12-month maternity cover contract with opportunities for career growth.
The predicted salary is between 43200 - 72000 £ per year.
Senior Brand Strategy Manager (Maternity Cover)
Senior Brand Strategy Manager (Maternity Cover)
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Twinkl Educational Publishing provided pay range
This range is provided by Twinkl Educational Publishing. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Direct message the job poster from Twinkl Educational Publishing
Senior Brand Strategy Manager (Maternity Cover)
Location: UK Remote
Contract: 12 month fixed term contract
Are you excited about building, maintaining and growing brands? Does the thought of getting knee-deep into what makes our customers tick, tickle your taste buds? Then this is the role for you.
We are seeking an experienced and visionary Senior Brand Strategy Manager to join our dynamic in-house agency. This role requires a highly skilled professional who can lead complex and high-impact brand strategy projects, ensuring the delivery of innovative and effective strategies that resonate with diverse audiences. As a Senior Manager, you will work closely with cross-functional teams, including creative, marketing, and leadership, to define, articulate, and elevate our brand’s positioning in the marketplace.
Leading a small team of direct reports (Brand Strategists) the role also demands exceptional leadership, focussed on continually improving our service and processes – in short, they get stuff done that has an impact. As a department, we pride ourselves on the service we offer to the rest of the business. To keep that up, our Senior Brand Strategy Manager utilises our feedback loops to ensure that we are continually making life better for our clients and team.
Key Responsibilities:
Strategic Leadership:
- Lead in the development of comprehensive brand strategies for large and complex projects, including brand positioning, messaging frameworks, audience segmentation, and go-to-market plans.
- Partner with internal stakeholders to identify challenges and opportunities, aligning brand strategies with overarching business objectives.
Team Management:
- Support and guide the team to deliver exceptional output and meet deadlines across all requests.
- Work collaboratively with the agency production team to manage the teams backlog and scope brand requests.
- Continual improvement of team and department processes to enable high quality and efficient output.
- Support and mentor individual team members to grow in their roles.
- Monitoring and managing team performance.
Research and Insights:
- Conduct in-depth market research, competitive analysis, and audience profiling to uncover insights that inform brand strategies.
- Leverage data, analytics, and qualitative research to craft compelling, insight-driven narratives that guide decision-making.
- Monitor industry trends and cultural shifts to ensure the brand remains relevant and ahead of the curve.
Collaboration and Influence:
- Serve as a trusted strategic advisor to senior leadership and cross-functional teams, presenting clear and actionable recommendations for Twinkl and the brands within the Twinkl Group.
- Collaborate with creative, marketing, and product teams to ensure brand consistency and cohesion across all touchpoints.
- Facilitate workshops, brainstorming sessions, and alignment meetings to bring stakeholders together around a unified brand vision.
Innovation and Thought Leadership:
- Develop innovative approaches to brand storytelling, ensuring the brand remains fresh, engaging, and differentiated in a competitive market.
- Advocate for the adoption of new tools, methodologies, and frameworks that enhance the effectiveness of brand strategy initiatives.
- Champion a culture of strategic excellence within the in-house agency, mentoring and/or training peers and fostering collaboration across Marketing, PR, Internal Communications, Education, and Product/UX.
We\’re interested in anyone who meets one, or a combination of the following:
- 7+ years of experience in brand strategy, preferably within an agency or in-house environment.
- Degree in marketing, branding, or a related field.
- Experience in the education sector or a similar mission-driven industry is a plus
In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.
Here’s a couple of the things that make Twinkl a great place to be:
- A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
- Diversity, inclusion and belonging – our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
- From day 1 – Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a \”Me\” day each year, a charity day each year and Twinkl subscriptions.
- Quarterly company awards programme
- Seasonal events
- Cervical and Prostate screening
- Company sick pay after 3 months of service
- After probation – cycle-to-work scheme
- Long-term service reward – Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave
Seniority level
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Seniority level
Associate
Employment type
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Employment type
Contract
Job function
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Job function
Marketing
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Industries
Primary and Secondary Education and Technology, Information and Media
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Senior Brand Strategy Manager (Maternity Cover) employer: Twinkl Educational Publishing
Contact Detail:
Twinkl Educational Publishing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Strategy Manager (Maternity Cover)
✨Tip Number 1
Familiarise yourself with Twinkl's brand and values. Understanding their mission in the education sector will help you align your strategies with their goals, making you a more appealing candidate.
✨Tip Number 2
Network with current or former employees of Twinkl. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 3
Prepare to discuss specific examples of your past brand strategy successes. Highlight how you've led teams and projects that resulted in measurable outcomes, as this will demonstrate your capability for the role.
✨Tip Number 4
Stay updated on the latest trends in brand strategy and the education sector. Being able to discuss current industry developments will show your passion and commitment to the field during your conversations with Twinkl.
We think you need these skills to ace Senior Brand Strategy Manager (Maternity Cover)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand strategy, particularly any leadership roles or projects that align with the responsibilities outlined in the job description. Use specific examples to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for brand strategy and how your background makes you a perfect fit for this role. Mention your experience in leading teams and driving brand initiatives, and be sure to connect your skills to Twinkl's mission.
Showcase Your Research Skills: Include examples of how you've conducted market research and used insights to inform brand strategies in your application. This will demonstrate your analytical abilities and understanding of audience profiling, which are crucial for this position.
Highlight Collaboration Experience: Emphasise your experience working with cross-functional teams. Provide examples of how you've collaborated with creative, marketing, and product teams to ensure brand consistency and cohesion, as this is a key aspect of the role.
How to prepare for a job interview at Twinkl Educational Publishing
✨Showcase Your Strategic Thinking
As a Senior Brand Strategy Manager, you'll need to demonstrate your ability to develop comprehensive brand strategies. Prepare examples of past projects where you successfully led brand positioning or messaging frameworks, and be ready to discuss how you aligned these with business objectives.
✨Highlight Leadership Experience
This role involves managing a team of Brand Strategists, so it's crucial to showcase your leadership skills. Share specific instances where you've mentored team members or improved team processes, and explain how you foster collaboration and high-quality output.
✨Emphasise Research and Insights
The ability to conduct in-depth market research and leverage data is key for this position. Be prepared to discuss how you've used insights from competitive analysis or audience profiling to inform brand strategies in the past.
✨Demonstrate Innovation in Brand Storytelling
Twinkl values fresh and engaging brand narratives. Think of innovative approaches you've taken in previous roles to differentiate a brand in a competitive market, and be ready to share these ideas during your interview.
