At a Glance
- Tasks: Join us as a Press Officer to elevate Twinkl's media presence and tell our impactful story.
- Company: Twinkl is a leading provider of high-quality teaching resources, dedicated to supporting educators worldwide.
- Benefits: Enjoy flexible working, 33 days annual leave, and a friendly, inclusive culture with diverse employee networks.
- Other info: This is a unique opportunity to shape a new role and grow with a dynamic team.
- Why this job: Make a real impact in education while building your media relations skills in a supportive environment.
- Qualifications: 3 years in media relations, ideally in education; strong communication and relationship-building skills required.
The predicted salary is between 30000 - 42000 £ per year.
We\'re here to help those who teach. It\'s what brings us to work every day. At Twinkl, we’ve been providing educators across the world with high quality, trusted teaching and learning resources for over a decade now. They’re all written and checked by our wonderful team of experienced educators, and there are hundreds of thousands of resources to download, with new ones added daily.
About The Role
We’re looking for a highly motivated, experienced Press Officer to join our expanding Corporate Communications team. This newly created role will be pivotal in raising Twinkl’s external profile – especially in education, parenting, and inclusion spaces – by proactively securing high quality media coverage, enhancing CEO and leader visibility, and communicating the impact of our thought leaders and partnerships activity.
Reporting to the Director of Communications, the Press Officer will develop and deliver media strategies aligned to our organisational priorities, working closely with leaders and stakeholders from across the business to tell our story to new and existing audiences. You’ll be our first dedicated media relations specialist, so this is a rare opportunity to help build a function from the ground up, with a strong emphasis on cultivating relationships with journalists covering education policy, practice, SEN and inclusion, parents, and business press.
Ongoing Projects/how You’ll Spend Your Day
- Thought leadership & expert visibility
- Proactively identify and pitch thought leadership opportunities for Twinkl’s internal experts and senior leaders.
- Develop media appropriate angles, commentary, and insights on education, curriculum, parents, learning support, and inclusion.
- CEO & leadership positioning
- Support the profile of our CEO and other leaders through targeted media interviews, editorial features, and authored content.
- Draft LinkedIn content and media quotes for leaders.
- Business and partnership communications
- Shape and share stories that enhance Twinkl’s reputation and support our strategic business goals.
- Collaborate with internal stakeholders to identify initiatives, launches, or campaigns that warrant external promotion.
- Develop and execute media plans for high-profile partnerships.
- Ensure media activity reflects and reinforces our purpose: to help those who teach.
The role will be varied and exciting, and will provide a genuine opportunity to really make an impact in the delivery of our Mission.
About You
- Have 3 years experience in a media relations role - ideally with experience in the education sector.
- Be self-driven and have the curiosity to explore and uncover stories from across the business, and the instinct to know what will land well externally.
- Feel comfortable working directly with senior leaders and subject matter experts, occasionally to tight deadlines.
- Be calm under pressure, adaptable, and able to manage multiple stories, priorities and stakeholders at once.
- Communicate clearly, concisely, and persuasively – whether pitching to a journalist, briefing a senior leader, or writing a press release.
- Understand how to impactfully tailor content for different media and audiences.
- How to help shape Twinkl’s external reputation at a pivotal stage in its growth and influence.
- Build specialist knowledge in key areas of UK and global education, including inclusion and family learning.
- How to integrate PR into broader comms strategies and campaigns, from internal comms to partnerships and reputation management.
- A supportive and collaborative communications team where ideas are valued, and learning is encouraged.
- Senior leaders - including our C-suite team.
- Subject matter experts from across the business.
- Proven experience in media relations or journalism, ideally within education, parenting, or social impact sectors.
- Existing relationships with UK media contacts – especially education, parenting, or inclusion journalists.
- Track record of pitching and securing earned media in a range of outlets (national, regional, consumer, and trade).
- Excellent written communication, with the ability to draft press releases, opinion pieces, and LinkedIn copy for senior leaders.
- Confident working independently and setting up new processes, while also contributing as part of a team.
- A strong understanding of reputational dynamics, sensitivity when handling issues, and experience with reactive comms.
- Ability to translate complex policy, research, or educational topics into accessible, engaging narratives.
- Essential for remote working – you will need access to a fast and reliable internet connection of at least 6mb down and 1mb upload. We recommend you use speedtest.net to check\'
In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.
Here are a couple of the things that make Twinkl a great place to be:
- A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
- Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
- From day 1 - Westfield Health, 33 annual leave days per year plus an additional day after two years service cap at 38, flexible working policy with opportunities to work from home and Twinkl subscription
- Seasonal events
- Referral scheme
- cervical and prostate screening
- Company sick pay is after 3 months of service
- After probation - cycle to work scheme
- Long term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay.
Press Officer in Sheffield employer: Twinkl Educational Publishing
Twinkl is an exceptional employer that prioritises a friendly and supportive work culture, fostering diversity and inclusion through various employee networks. With a commitment to employee growth, Twinkl offers ample career opportunities, flexible working arrangements, and generous benefits including 33 annual leave days, health support, and enhanced family leave policies. Joining Twinkl as a Press Officer means being part of a dynamic team where your contributions will directly impact the education sector and help shape the company's external reputation.
Contact Details:
Twinkl Educational Publishing Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Press Officer in Sheffield
✨Tip Number 1
Familiarise yourself with Twinkl's mission and values. Understanding how we help educators will allow you to tailor your conversations and demonstrate your passion for our cause during interviews.
✨Tip Number 2
Network with professionals in the education and media sectors. Attend relevant events or join online forums where you can connect with journalists and educators, as building these relationships can be crucial for a Press Officer role.
✨Tip Number 3
Stay updated on current trends in education, parenting, and inclusion. Being knowledgeable about recent developments will help you pitch relevant stories and engage effectively with media contacts.
✨Tip Number 4
Prepare examples of your past media relations successes. Be ready to discuss specific campaigns or stories you've worked on that align with Twinkl's focus areas, showcasing your ability to secure media coverage.
We think you need these skills to ace Press Officer in Sheffield
Some tips for your application 🫡
Understand the Role:Before you start writing, make sure you fully understand the Press Officer role at Twinkl. Pay attention to the key responsibilities and required skills mentioned in the job description. Tailor your application to highlight how your experience aligns with these aspects.
Craft a Compelling Cover Letter:Your cover letter should not only express your enthusiasm for the role but also demonstrate your understanding of Twinkl's mission. Use specific examples from your past experience in media relations, especially in education or related fields, to showcase your suitability for the position.
Showcase Relevant Experience:In your CV, emphasise your experience in media relations, particularly any work you've done in the education sector. Highlight your ability to communicate effectively with senior leaders and your track record of securing media coverage. Use quantifiable achievements where possible.
Tailor Your Writing Style:Since the role involves drafting press releases and content for various media, ensure your writing style reflects clarity and conciseness. Adapt your tone to suit different audiences, as this will demonstrate your ability to tailor content effectively, a key requirement for the role.
How to prepare for a job interview at Twinkl Educational Publishing
✨Know Your Audience
Before the interview, research Twinkl's mission and values. Understand their focus on education, parenting, and inclusion. Tailor your responses to show how your experience aligns with their goals.
✨Showcase Your Media Relations Skills
Prepare examples of your past media relations successes, especially in the education sector. Be ready to discuss how you've secured media coverage and built relationships with journalists.
✨Demonstrate Your Storytelling Ability
Think about how you can translate complex educational topics into engaging narratives. Be prepared to share examples of how you've crafted compelling stories for different audiences.
✨Ask Insightful Questions
Prepare thoughtful questions about Twinkl's current projects and future plans. This shows your genuine interest in the role and helps you understand how you can contribute to their success.
