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For Companies At a Glance
- Tasks: Drive impactful product marketing strategies and create engaging content for education solutions.
- Company: Join Twinkl, a dynamic and supportive company focused on innovation in education.
- Benefits: Competitive salary, 33 days annual leave, and a fun, inclusive work culture.
- Other info: Exciting opportunities for career growth in a diverse and welcoming team.
- Why this job: Make a real-world impact in education while growing your career in a fast-paced environment.
- Qualifications: Experience in product marketing with strong communication and project management skills.
The predicted salary is between 28000 - 34850 £ per year.
Location: UK, Remote
Annual Salary: £28,000 - £34,850
Hours of work: 37.5 per week
Contract: 12 month fixed term
Line Manager: Calum Smith
Recruiter: Frazer Morton
Are you a dynamic, results-oriented Product Marketing Executive ready to take on a strategic, global role? Twinkl is looking for a talented individual to join our UK-based team and drive product awareness, adoption, and customer engagement for Twinkl's innovative solutions across digital and physical products. In this pivotal 12-month contract, you will be instrumental in developing and executing product marketing strategies that make a real-world impact in the education sector.
What You’ll Be Doing
- Lead Strategy: Drive the development and execution of impactful, data-led product marketing strategies.
- Create Content: Develop engaging, customer-focused content (website copy, product pages, blogs, presentations) that ensures consistent and powerful storytelling.
- Own the Journey: Build and maintain detailed customer journey maps, optimizing post-engagement programmes, follow-up communications, re-engagement, and lifecycle campaigns to encourage ongoing product usage.
- Analyse & Optimize: Manage the product lifecycle through continuous, data-led initiatives, analysing campaign performance, and translating insights into clear recommendations to improve effectiveness and ROI.
- Collaborate: Act as the voice of the product internally, partnering closely with Product, Design, and Engineering teams, and communicating performance and strategic insights to stakeholders.
- Stay Ahead: Proactively identify new ways to engage and support customers by staying close to marketing and education technology trends.
What You’ll Bring
- Proven experience in a product marketing role, specifically with both digital and physical products.
- A background in developing and executing integrated product marketing strategies and campaigns.
- Expertise in CRM and lifecycle marketing, with an understanding of marketing levers to influence lifecycle stages, including experience with RFM segmentation.
- A strategic mindset, capable of translating business goals into effective product marketing strategies.
- Excellent communication and interpersonal skills for effective cross-functional collaboration.
- A deep understanding of the education sector and the digital marketing landscape.
- Proficiency in using marketing analytics tools and platforms to measure performance and ROI.
- A passion for data-driven marketing decisions and innovative, creative approaches.
- Strong project management skills, focused on delivering impactful activations.
In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.
Why Twinkl
- A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process.
- Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
- From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive.
Senior Product Marketing Executive in London employer: Twinkl Educational Publishing
Contact Detail:
Twinkl Educational Publishing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend webinars, and join relevant groups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your product marketing projects. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Be ready to discuss how your experience aligns with their goals and how you can contribute to their success. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Product Marketing Executive in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Product Marketing Executive role. Highlight your experience with product marketing strategies and how they align with our mission at Twinkl. We want to see how you can make a real-world impact in the education sector!
Showcase Your Creativity: When creating your application, don’t shy away from showcasing your creative side! Whether it’s through engaging content examples or innovative marketing strategies you've implemented, we love seeing how you think outside the box.
Be Data-Driven: Since we’re all about data-led decisions, make sure to include any relevant metrics or analytics from your past campaigns. Show us how you’ve used data to optimise marketing efforts and improve ROI – it’s a big plus for us!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy!
How to prepare for a job interview at Twinkl Educational Publishing
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Twinkl's products and how they fit into the education sector. Familiarise yourself with their digital and physical offerings, and think about how you can drive product awareness and customer engagement.
✨Showcase Your Data-Driven Mindset
Be prepared to discuss your experience with data-led marketing strategies. Bring examples of how you've used analytics tools to measure performance and optimise campaigns. This will demonstrate your ability to translate insights into actionable recommendations.
✨Prepare Engaging Content Samples
Since content creation is a key part of the role, have some examples ready that showcase your ability to develop engaging, customer-focused content. Whether it's website copy or blog posts, be ready to discuss your thought process behind these pieces.
✨Highlight Collaboration Skills
Twinkl values cross-functional collaboration, so be ready to share experiences where you've worked closely with teams like Product, Design, or Engineering. Discuss how you communicated insights and strategies effectively to stakeholders to drive results.