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- Tasks: Manage marketing operations in HubSpot and support campaign execution.
- Company: Join Twinkl Educational Publishing, a fast-growing and innovative team.
- Benefits: Enjoy flexible working, 33 days annual leave, and professional development opportunities.
- Why this job: Shape data-driven marketing strategies and make a real impact in education.
- Qualifications: 2+ years in marketing operations with hands-on HubSpot experience.
- Other info: Be part of a diverse and supportive culture that values fun and collaboration.
The predicted salary is between 28800 - 43200 £ per year.
We are looking for a proactive and detail-oriented Marketing Operations Executive to support our fast-growing B2B Marketing team. In this role, you'll own the day-to-day management of our marketing systems and campaigns, primarily in HubSpot. Your primary responsibilities will include ensuring campaigns are executed smoothly, data is reliable and the lead into Sales is consistent. You'll be responsible for list management, campaign execution, automation maintenance and performance tracking, helping us deliver measurable impact across the funnel.
Working closely with the Marketing Assistant (Data), Sales Operations and our external Marketing Operations consultant, you'll ensure the processes, dashboards and reporting frameworks are adopted and maintained. You'll be joining a collaborative B2B team that values experimentation, agility and learning.
Key Responsibilities- Manage BAU marketing operations in HubSpot, including lists, workflows, campaigns, landing pages and forms
- Maintain and optimise nurture journeys and onboarding automations
- Support B2B Marketing team in campaign execution, ensuring timely delivery across territories
- Manage audience segmentation and targeting for campaigns
- Manage the email campaign calendar and build email campaigns and templates
- Monitor and manage day-to-day lead flow to Sales, maintaining agreed SLAs
- Run A/B tests on campaigns (emails, forms, landing pages) to optimise performance
- Monitor campaign performance, drawing insights from dashboards to guide improvements
- Ensure GDPR and data protection compliance across day-to-day campaigns
- Support adoption and training across the B2B Marketing team for HubSpot processes
- Document marketing operations processes and ensure they are consistently applied
- 2+ years experience in marketing operations, demand generation, or digital marketing roles
- Hands-on experience with HubSpot (lists, workflows, automation, campaign builds)
- Strong organisational skills and attention to detail, able to manage multiple priorities
- Analytical mindset, confident using dashboards and campaign data to inform decisions
- Knowledge of GDPR and email marketing compliance
- Experience with A/B testing and campaign optimisation
- Comfortable working cross-functionally with marketing and sales teams
- Self-starter with excellent project management and communication skills
To Apply: Please send over your CV and a cover letter outlining how you meet the requirements of the role listed in the Qualifications and Skills section of the job description.
Benefits
- A key role in a fast-paced, ambitious and innovating marketing team
- The opportunity to shape how data and systems drive performance and growth
- Plenty of development and progression opportunities within a thriving digital business
- A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
- Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
- From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.
- Quarterly company awards programme
- Seasonal events
- Cervical and Prostate screening
- Company sick pay after 3 months of service
- After probation - cycle-to-work scheme
- Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave
Marketing Operations Executive in London employer: Twinkl Educational Publishing
Contact Detail:
Twinkl Educational Publishing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Operations Executive in London
✨Tip Number 1
Get familiar with HubSpot! Since you'll be managing campaigns and workflows, knowing the ins and outs of this platform will give you a leg up. Dive into tutorials or even play around with a demo account to get hands-on experience.
✨Tip Number 2
Network like a pro! Connect with current employees at Twinkl on LinkedIn or attend industry events. This can help us get insider tips about the company culture and maybe even a referral!
✨Tip Number 3
Prepare for those interviews by practising common questions related to marketing operations. Think about how your past experiences align with the role's responsibilities, especially around campaign execution and data management.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining our team at Twinkl.
We think you need these skills to ace Marketing Operations Executive in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Operations Executive role. Highlight your experience with HubSpot and any relevant marketing operations skills. We want to see how you can bring value to our B2B Marketing team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain how your skills and experiences align with the job description. Be sure to mention your analytical mindset and attention to detail, as these are key for us.
Showcase Your Campaign Experience: We love seeing real examples! If you've managed campaigns or worked on A/B testing before, share those experiences in your application. This will help us understand how you can contribute to optimising our marketing efforts.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our awesome team at Twinkl!
How to prepare for a job interview at Twinkl Educational Publishing
✨Know Your HubSpot Inside Out
Since the role heavily involves managing marketing operations in HubSpot, make sure you brush up on your skills with the platform. Familiarise yourself with lists, workflows, and campaign builds. Being able to discuss specific features or past experiences using HubSpot will show that you're ready to hit the ground running.
✨Showcase Your Analytical Skills
The job requires an analytical mindset, so be prepared to talk about how you've used data to inform decisions in previous roles. Bring examples of how you've monitored campaign performance and drawn insights from dashboards. This will demonstrate your ability to optimise campaigns effectively.
✨Prepare for A/B Testing Questions
A/B testing is a key part of the role, so think about your past experiences with it. Be ready to discuss specific tests you've run, what you learned from them, and how they impacted campaign performance. This shows that you understand the importance of experimentation in marketing.
✨Emphasise Your Teamwork Skills
This position involves working closely with various teams, so highlight your experience in cross-functional collaboration. Share examples of how you've successfully worked with sales or other marketing teams to achieve common goals. This will illustrate that you're a team player who can thrive in a collaborative environment.
