At a Glance
- Tasks: Lead marketing strategies for Latin America and Spain, driving growth and engagement.
- Company: Join Twinkl, a forward-thinking company transforming education through innovative marketing.
- Benefits: Enjoy competitive salary, generous holiday, and opportunities for professional development.
- Other info: Work in a vibrant environment with a focus on innovation and community.
- Why this job: Make a real impact in education while working with a dynamic team.
- Qualifications: 3-5 years of marketing experience, strong Spanish skills, and a strategic mindset.
The predicted salary is between 40000 - 43000 £ per year.
Location: UK based role
Annual Salary: £40k - £43k per annum
Hours of work: 37.5 hours per week
Contract: 12 month fixed-term
Are you a strategic and hands-on marketing leader ready to make a tangible impact on the future of education? Twinkl is seeking a dynamic Marketing Manager to spearhead our growth strategy for Latin America and Spain. Based in the UK, you will play a pivotal role in elevating our presence and empowering educators across these territories.
This is a unique opportunity to blend strategic vision with day-to-day execution. You will own the full-funnel and omni-channel marketing strategy, working to maximise acquisition and retention while leading a talented regional team. You won’t just be planning; you’ll be actively shaping how Twinkl connects with teachers through digital channels, regional communities, and impactful brand partnerships.
What You’ll Be Doing
- Strategic Leadership: Develop and execute the marketing roadmap for Latin America and Spain, ensuring full alignment with Twinkl’s global goals.
- Data-Driven Execution: Lead multi-channel campaigns using advanced analytics and social listening to drive regional KPIs.
- Audience & CRM Growth: Refine audience targeting and drive regional CRM strategies to boost customer lifetime value and retention.
- Content & Brand Advocacy: Evolve our digital content strategy (webinars, video, UGC) and drive trust through community initiatives, influencer partnerships, and ambassador programs.
- Market Innovation: Explore emerging digital spaces, AI-driven platforms, and localized media partnerships to reduce dependency on traditional acquisition channels.
- Performance Management: Manage regional budgets with a focus on ROI and CAC, while leading the regional team toward shared success.
What You’ll Bring
- 3–5 years of marketing experience, ideally in B2C or education-focused environments.
- Strong experience in paid social, mobile marketing, and multi-channel strategies (including influencers/ambassadors).
- Excellent command of Spanish is essential; Portuguese is highly desirable.
- A strategic mindset, with proven ability to manage complex projects, analyse data, and report on ROI.
- Experience in managing and developing high-performing, resilient teams.
- Knowledge and experience of working with AI tools.
How We’ll Look After You
Enjoy 33 days of paid time off per year (pro-rata), plus watch your holiday.
Marketing Manager - Latin America and Spain in London employer: Twinkl Educational Publishing
Twinkl is an exceptional employer that fosters a vibrant and inclusive work culture, empowering employees to make a meaningful impact in the education sector. With a focus on professional growth, you will have access to extensive training opportunities and the chance to lead innovative marketing strategies across Latin America and Spain. Located in the UK, Twinkl offers a competitive salary, generous holiday allowance, and a supportive environment that values creativity and collaboration.
Contact Details:
Twinkl Educational Publishing Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Latin America and Spain in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Twinkl Educational Publishing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Twinkl Educational Publishing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Twinkl Educational Publishing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Twinkl Educational Publishing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager - Latin America and Spain in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Twinkl Educational Publishing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Twinkl Educational Publishing:Show us that you’ve done your homework! In your application, briefly mention what you admire about Twinkl Educational Publishing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Twinkl Educational Publishing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Twinkl Educational Publishing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Twinkl Educational Publishing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
