Marketing Lead: Family App Growth & Brand Storytelling in London
Marketing Lead: Family App Growth & Brand Storytelling

Marketing Lead: Family App Growth & Brand Storytelling in London

London Full-Time 43200 - 72000 Β£ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead marketing strategies and campaigns for a family-focused app.
  • Company: A top education company in the UK with a focus on family learning.
  • Benefits: Inclusive culture, great employee benefits, and career growth opportunities.
  • Why this job: Shape the future of family learning and make a real impact.
  • Qualifications: 7+ years in marketing, especially in app-based consumer businesses.
  • Other info: Join a dynamic team dedicated to engaging families in learning.

The predicted salary is between 43200 - 72000 Β£ per year.

A leading education-focused company in the UK is looking for a Head of Marketing. This strategic role seeks an experienced marketing leader with over 7 years in app-based consumer businesses. You will define the marketing strategy for Twinkl Parents, spearheading integrated campaigns that foster engagement and growth. With a focus on data-driven decisions and team leadership, you will play a key role in establishing the brand as a trusted family learning resource. The position offers an inclusive culture with numerous employee benefits and career growth opportunities.

Marketing Lead: Family App Growth & Brand Storytelling in London employer: Twinkl Educational Publishing

Join a leading education-focused company in the UK that champions an inclusive culture and prioritises employee well-being. As a Marketing Lead, you'll benefit from a supportive environment that encourages professional growth through continuous learning and development opportunities, while playing a pivotal role in shaping the brand's narrative for families. With a commitment to data-driven strategies and innovative campaigns, this is a unique opportunity to make a meaningful impact in the realm of family education.
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Contact Detail:

Twinkl Educational Publishing Recruiting Team

StudySmarter Expert Advice 🀫

We think this is how you could land Marketing Lead: Family App Growth & Brand Storytelling in London

✨Tip Number 1

Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.

✨Tip Number 2

Show off your skills! Create a portfolio or a personal website that highlights your marketing campaigns and successes. This is your chance to showcase how you can drive growth and engagement.

✨Tip Number 3

Prepare for interviews by researching the company and its competitors. Understand their brand story and think about how you can contribute to their mission. We want to see your passion for family learning!

✨Tip Number 4

Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team at StudySmarter.

We think you need these skills to ace Marketing Lead: Family App Growth & Brand Storytelling in London

Marketing Strategy
Integrated Campaigns
Data-Driven Decision Making
Team Leadership
Brand Storytelling
Consumer Engagement
App-Based Marketing
Growth Strategies
Communication Skills
Analytical Skills
Project Management
Stakeholder Management

Some tips for your application 🫑

Tailor Your CV: Make sure your CV reflects the specific skills and experiences that align with the Marketing Lead role. Highlight your experience in app-based consumer businesses and any relevant campaigns you've led.

Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for this role. Share your passion for family learning and how you plan to drive engagement and growth for Twinkl Parents.

Showcase Data-Driven Success: Since we value data-driven decisions, include examples of how you've used data to inform your marketing strategies in previous roles. This will demonstrate your analytical skills and strategic thinking.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process.

How to prepare for a job interview at Twinkl Educational Publishing

✨Know Your Stuff

Make sure you’re well-versed in the latest trends in app-based marketing and family education. Research Twinkl Parents thoroughly, including their current campaigns and brand messaging. This will show that you’re genuinely interested and ready to contribute.

✨Showcase Your Leadership Skills

Prepare examples of how you've successfully led teams in previous roles. Highlight specific campaigns where your leadership made a difference. This is crucial for a strategic role like this, so be ready to discuss your approach to team dynamics and collaboration.

✨Data is Your Best Friend

Since the role emphasises data-driven decisions, come prepared with examples of how you’ve used data to inform your marketing strategies. Be ready to discuss metrics you’ve tracked and how they influenced your campaign outcomes.

✨Engage with Their Mission

Twinkl Parents is all about being a trusted resource for families. Share your passion for education and how you can align your marketing strategies with their mission. This personal connection can set you apart from other candidates.

Marketing Lead: Family App Growth & Brand Storytelling in London
Twinkl Educational Publishing
Location: London
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