At a Glance
- Tasks: Drive growth initiatives to enhance customer delight and community engagement.
- Company: Join Twinkl, a vibrant company dedicated to supporting educators and communities.
- Benefits: Enjoy flexible working, 33 days annual leave, and a fun, inclusive culture.
- Other info: Opportunities for career development and participation in diverse employee networks.
- Why this job: Make a real impact in education while working with a passionate team.
- Qualifications: 4+ years in growth or customer experience, strong analytical skills required.
The predicted salary is between 37800 - 46200 £ per year.
Role Overview
Hours of work: 37.5hrs
Contract: Permanent
Recruiter: Will Thom
At Twinkl, we exist to help those who teach – and to delight them along the way.
The Growth Strategist (Customer Delight & Community Collection) plays a key role in driving retention, engagement, and advocacy through data‑led insight and strategic growth initiatives.
You will help scale both Customer Delight, Twinkl’s global programme designed to build trust and celebrate our customers, and Community Collection (CC), our flagship school funding initiative that connects Twinkl, parents, and partners to help every school thrive.
Working within the Customer Delight team, you’ll turn insight into action, design test and learn pilots, and build scalable systems that strengthen Twinkl’s relationship with educators, parents, and communities worldwide.
Key Responsibilities
- Lead insight‑driven growth initiatives that align Delight and Community Collection with parent and B2B objectives
- Develop and deliver the Community Collection Growth Plan, scaling the initiative to reach every school in the UK and support 100% of applicants (through funding, goods, or guidance)
- Design and deploy test and learn pilots, using data to improve retention, engagement, and reach
- Partner with Marketing, B2B, and Strategic Partnerships to integrate Delight and CC storytelling into wider campaigns
- Build dashboards and growth reports tracking retention uplift, engagement performance, and ROI
- Codify successful tactics within the Delight Playbook to enable global scaling
- Optimise Prize Draw performance and engagement to increase visibility and participation
- Enhance Community Collection’s digital visibility, including website optimisation, SEO, and storytelling for educators and parents
- Strategic Accountabilities
- Reporting against key metrics (retention, engagement, traffic, and free‑to‑paid conversion)
- Insights‑led, strategy‑aligned tactic development
- Scaling high‑performing Delight and Community Collection initiatives globally
- Playbook development and management
- Innovation and productivity in delivery and tooling
- Prize Draw scaling and optimisation
Skills and Experience
- 4+ years in growth, customer experience, marketing strategy, or retention, ideally in a B2C, Saa S, or education‑focused organisation
- Proven ability to deliver measurable uplift in retention, engagement, or customer advocacy
- Strong analytical and reporting skills; able to interpret data and translate it into actionable insight
- Excellent collaboration and communication skills across functions and territories
- Experience managing cross‑market growth or engagement campaigns
- Familiarity with analytics and CRM tools such as Google Analytics, Hub Spot, or Power BI
- Attributes
- Customer‑focused and data‑informed
- Creative strategist with commercial awareness
- Proactive, curious, and outcome‑driven
- Comfortable working across ambiguity and multi‑market priorities
- Passionate about making education accessible, equitable, and engaging
- What Success Looks Like
- Community Collection reaches every UK school, supporting 100% of applicants
- Measurable uplift in customer retention, engagement, and NPS
- Data dashboards and Playbook systems embedded as part of regular reporting
- Growth initiatives aligned with B2B, Marketing, and Parent objectives
- Prize Draw and Delight campaigns show continuous growth in participation and reach
Benefits
- A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
- Diversity, inclusion and belonging – our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents
- From day 1 – Westfield Health, 33 annual leave days per year (pro‑ratio) inclusive bank holidays, a "Me" day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions
- Quarterly company awards programme
- Seasonal events
- Cervical and Prostate screening
- Company sick pay after 3 months of service
- After probation – cycle‑to‑work scheme
- Long‑term service reward – life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave
- #J-18808-Ljbffr
Growth Strategist (Customer Delight) employer: Twinkl Educational Publishing
Twinkl Educational Publishing is an exceptional employer that prioritises employee well-being and professional growth. With a vibrant work culture that fosters creativity and collaboration, employees enjoy generous benefits such as 33 days of paid time off and enhanced parental leave, making it an ideal place for those seeking meaningful and rewarding careers in the educational sector across Latin America and Spain.
Contact Details:
Twinkl Educational Publishing Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Growth Strategist (Customer Delight)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Twinkl Educational Publishing and show them what you can bring to the table.
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We think you need these skills to ace Growth Strategist (Customer Delight)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Twinkl Educational Publishing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
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How to prepare for a job interview at Twinkl Educational Publishing
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At Twinkl Educational Publishing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
