At a Glance
- Tasks: Design and illustrate engaging 2D assets for educational games that inspire young learners.
- Company: Join Twinkl, a dynamic team dedicated to creating high-quality teaching resources.
- Benefits: Enjoy flexible working, generous leave, and a supportive culture focused on fun and inclusivity.
- Why this job: Make a real impact by creating fun, educational experiences for children while showcasing your creativity.
- Qualifications: Strong 2D illustration skills and experience in game design, especially for educational purposes.
- Other info: Collaborative environment with excellent career growth opportunities and a focus on diversity.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: Remote UK
Contract: Permanent
Hours: 37.5 hours (Core hours 10:00am - 2:00pm Monday - Friday)
We’re here to help those who teach. It’s what brings us to work every day. At Twinkl, we’ve been providing educators across the world with high quality, trusted teaching and learning resources for over a decade now. They’re all written and checked by our wonderful team of experienced educators, and there are hundreds of thousands of resources to download, with new ones added daily.
About The Role
Our games are small in scope and designed to be delivered quickly, but there’s no shortage of challenges to make them more engaging, polished, and playful. We’re looking for a 2D Game Designer & Illustrator to help bring our educational games to life. Your primary focus will be on visual design and asset creation—illustrating characters, scenes, and user interfaces for fun, curriculum-aligned games developed for web and mobile platforms. You’ll also contribute to game design, helping to shape rewarding, age-appropriate experiences with intuitive game mechanics that enhance engagement and support learning outcomes. If you’re someone who enjoys designing meaningful, visually rich, fun experiences—and you love seeing your work go live regularly—this could be a great fit.
What You’ll Be Doing
- Create game-ready visuals — Design and illustrate 2D assets including characters, backgrounds, UI elements, and basic game animations/prototypes.
- Own the visual side of game projects — Work across multiple small games, collaborating with developers and educators to define and deliver the right visual style paired with the right educational setup.
- Contribute to and own gameplay design — Design rewarding interaction patterns and feedback loops that enhance learning and engagement through intuitive game mechanics.
- Adapt to existing styles — Work within brand and curriculum-aligned illustration guidelines, or define light visual identities for new game types.
- Support a fast-paced production team — Create efficient, production-ready art suited to lightweight delivery on web and mobile.
What We’re Looking For
- Strong 2D illustration skills — Able to design and draw characters, environments, and UI suitable for children.
- Experience designing for games — You’ve contributed with visuals to shipped games.
- Basic understanding of user experience in games — You know how to design interactions that support clarity, accessibility, flow, and player engagement.
- Practical understanding of game-ready assets — You know how to prepare and export visuals that are optimised for small 2D games (correct sizes, formats, compression), and won’t overload the build—preferably for both web and mobile.
- User-centric - Have a deep empathy for young users and a strong commitment to creating visuals and experiences that are intuitive, accessible, and fun.
- Collaborative mindset — Comfortable working with developers, educators, and other artists in a cross‑functional team.
- Proficiency in standard illustration tools — Adobe Illustrator, Photoshop, or similar.
- Ideal but optional: Familiarity with 2D game engines like Unity or Godot; animation experience; or light scripting knowledge.
We’re Interested In People That Have
- Bachelor’s degree in Game Design, Illustration, Computer Arts, or a related field.
- 2+ years of experience designing games with a focus on educational games, serious games, or interactive learning experiences.
- Having worked across web and mobile platforms is a plus.
- Strong understanding of game design theory, player engagement strategies, and UX principles.
- Strong illustration skills and flexibility across multiple styles.
- A portfolio showcasing game design work, including concept development, game mechanics, and user testing insights.
- Familiarity with game design tools such as Unity, Godot, or similar platforms is a plus.
- Proficiency in Adobe Photoshop and Illustrator.
- Excellent communication and collaboration skills.
- Knowledge of accessibility standards and inclusive game design practices.
If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements please include this at the foot of your covering letter. This will help us to understand any modifications we may need to make to support you throughout our selection process.
Benefits
In return for everything you can bring, we can offer you an exciting role in a fast‑growing and dynamic business, with plenty of career opportunities.
- A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process.
- Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
- From day 1 - Westfield Health, 33 annual leave days per year (pro‑rata) inclusive bank holidays, a "Me" day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.
- Quarterly company awards programme.
- Seasonal events.
- Referral scheme.
- Cervical and Prostate screening.
- Company sick pay after 3 months of service.
- After probation - cycle‑to‑work scheme.
- Long‑term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long‑service annual leave.
Game Designer employer: Twinkl Educational Publishing
Contact Detail:
Twinkl Educational Publishing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Game Designer
✨Tip Number 1
Get your portfolio in tip-top shape! Make sure it showcases your best game design work, especially those fun, educational projects. We want to see your creativity and how you’ve made learning engaging through your visuals.
✨Tip Number 2
Network like a pro! Connect with other game designers, educators, and developers on platforms like LinkedIn or Twitter. Join relevant groups and discussions to get your name out there and learn about opportunities that might not be advertised.
✨Tip Number 3
Practice your pitch! When you land an interview, be ready to talk about your design process and how you approach creating engaging experiences for young users. Show us your passion for making learning fun!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Game Designer
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your 2D illustration skills and any game design experience you have. We want to see your creativity shine through, so don’t hold back on showcasing your best work in your portfolio!
Tailor Your Application: When applying, tailor your CV and cover letter to reflect the specific requirements of the Game Designer role. Mention how your experience aligns with creating engaging educational games, as this will help us see why you're a great fit.
Be Personable: We love a bit of personality! Don’t be afraid to let your passion for game design and education come through in your writing. Share why you’re excited about the opportunity to create fun, curriculum-aligned games for kids.
Apply Through Our Website: For the best chance of getting noticed, make sure to apply through our website. It’s the easiest way for us to keep track of your application and ensures you’re considered for the role!
How to prepare for a job interview at Twinkl Educational Publishing
✨Showcase Your Portfolio
Make sure to bring a well-organised portfolio that highlights your best game design work. Include examples of 2D assets, character designs, and any educational games you've contributed to. This will give the interviewers a clear idea of your skills and style.
✨Understand the Company’s Mission
Familiarise yourself with Twinkl's mission to provide high-quality educational resources. Be prepared to discuss how your design philosophy aligns with their goals and how you can contribute to creating engaging learning experiences for children.
✨Prepare for Collaboration Questions
Since the role involves working closely with developers and educators, think of examples from your past experiences where you successfully collaborated in a team. Highlight your communication skills and how you adapt to feedback to create the best possible game experience.
✨Demonstrate User-Centric Design
Be ready to talk about your understanding of user experience, especially for young users. Share insights on how you ensure clarity and engagement in your designs, and discuss any accessibility standards you follow to make your games inclusive.