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- Tasks: Analyse data to drive SEO strategies and uncover insights for organic growth.
- Company: Join Twinkl, a supportive and innovative company dedicated to helping educators worldwide.
- Benefits: Enjoy competitive salary, 33 days leave, health benefits, and a fun work culture.
- Why this job: Make a real impact in the world of SEO while developing your analytical skills.
- Qualifications: Experience with SQL and Python, strong analytical mindset, and clear communication skills.
- Other info: Dynamic environment with diverse teams and excellent career growth opportunities.
The predicted salary is between 30000 - 36000 £ per year.
Location: Remote UK
Contract: Permanent
Hours: 37.5 hours (Core hours 10:00 am-2:00 pm Monday-Friday)
Salary: £30,000 - £36,000 per annum
We’re here to help those who teach. It’s what brings us to work every day. At Twinkl, we’ve been providing educators across the world with high quality, trusted teaching and learning resources for over a decade now. We are looking for a curious and technically-minded SEO Data Analyst to join our SEO team. This is a fantastic opportunity for someone with a passion for data to step into the world of Search Engine Optimisation.
You will be the bridge between our data and the actionable insights that shape our organic growth strategy. You won’t just be reporting numbers; you’ll be using your technical skills to analyse large-scale data, uncovering trends, opportunities, and the "why" behind our performance.
Key Responsibilities:
- Use SQL to query and extract large datasets from our data warehouse, including web traffic, rankings, and crawl data.
- Utilise Python (using libraries like Pandas, NumPy, Matplotlib) to clean, analyse, and visualise data to identify performance trends and opportunities.
- Develop and maintain dashboards and reports in tools like Google Looker Studio or Tableau to monitor key SEO metrics.
- Analyse SERP (Search Engine Results Page) landscapes, competitor performance, and other forms of search data to inform content and technical SEO strategy.
- Collaborate with the wider teams to provide data-driven recommendations.
- Assist in running SEO tests and other experiments, analysing the results to prove the effectiveness of our SEO initiatives.
- Communicate complex findings in a clear and concise manner to both technical and non-technical stakeholders.
Essential Skills & Experience:
- SQL: You are comfortable writing queries to join, filter, and aggregate data from multiple tables.
- Python for data analysis: You have practical experience using Python for data manipulation and analysis.
- A strong analytical and problem-solving mindset: You can break down complex questions, form a hypothesis, and use data to find the answer.
- Clear communication skills: You can articulate your findings and the story behind the data.
- A proactive attitude and a desire to learn and develop new skills.
Desirable Skills & Experience (Beneficial but not required):
- Familiarity with Google Analytics (GA4), Google Search Console, BigQuery or Botify.
- Experience with data visualisation tools (e.g., Looker Studio, Tableau, Power BI).
- Experience working with APIs.
- Experience working with large websites (1m+ pages).
- An interest in digital marketing, particularly SEO.
Please submit your CV and a brief cover letter. In your cover letter, please tell us about a project (personal or professional) where you used SQL and/or Python to analyse data and uncover an interesting insight.
If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements please include this at the foot of your covering letter. This will help us to understand any modifications we may need to make to support you throughout our selection process.
Benefits:
- A friendly, welcoming and supportive culture.
- Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
- From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year and Twinkl subscriptions.
- Quarterly company awards programme.
- Seasonal events.
- Referral scheme.
- Cervical and Prostate screening.
- Company sick pay after 3 months of service.
- After probation - cycle-to-work scheme.
- Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave.
SEO Data Analyst in Exeter employer: Twinkl Educational Publishing
Contact Detail:
Twinkl Educational Publishing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Data Analyst in Exeter
✨Tip Number 1
Network like a pro! Reach out to people in the SEO field on LinkedIn or at industry events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your data analysis projects, especially those using SQL and Python. This will give potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by brushing up on common SEO questions and data analysis scenarios. Practising how to explain your findings clearly will impress both technical and non-technical interviewers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining us.
We think you need these skills to ace SEO Data Analyst in Exeter
Some tips for your application 🫡
Show Your Passion for Data: When writing your cover letter, let us know why you're excited about data analysis and SEO. Share your enthusiasm for uncovering insights and how it drives you to make a difference.
Highlight Relevant Projects: In your cover letter, mention a specific project where you used SQL or Python. We want to see how you tackled challenges and what insights you discovered—make it memorable!
Keep It Clear and Concise: We appreciate straightforward communication. Make sure your CV and cover letter are easy to read and get straight to the point. Avoid jargon unless it's necessary to showcase your skills.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Twinkl Educational Publishing
✨Know Your SQL and Python
Make sure you brush up on your SQL and Python skills before the interview. Be ready to discuss specific queries you've written or data analyses you've performed using these tools. It’s a great way to showcase your technical prowess and analytical mindset.
✨Showcase Your Analytical Mindset
Prepare to talk about how you approach problem-solving with data. Think of examples where you’ve broken down complex questions and used data to uncover insights. This will demonstrate your ability to think critically and provide actionable recommendations.
✨Communicate Clearly
Practice explaining your findings in a way that’s easy to understand, even for those who aren’t data-savvy. Being able to articulate complex data stories clearly is crucial, so consider rehearsing with a friend or family member who isn’t familiar with SEO.
✨Research Twinkl and Its Values
Familiarise yourself with Twinkl’s mission and values. Understanding their focus on education and community will help you align your answers with what they’re looking for. Plus, it shows genuine interest in the company, which can set you apart from other candidates.