Executive Management - Work Remotely

Senior Paid Search Executive – PPC Location : Remote UK Contract: Permanent About Twinkl: We\’re here to help those who teach. At Twinkl, we’ve been providing educators across the world with high quality, trusted teaching and learning resources for over a decade now. As the Senior Performance Marketing Executive, you will be responsible for the development, management, and optimization of our global paid search marketing campaigns. You will play a pivotal role in shaping our digital advertising strategy and work cross-functionally with teams such as product and data analytics to achieve our business goals. Monitor and report on key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS, and conversion rates. Continuously monitor search terms, manage budgets, and optimise negative keyword lists to reduce wasted spend. Data-Driven Strategy & Execution Analyse campaign performance data and derive actionable insights to optimise current and future campaigns. Collaborate with data and analytics teams to integrate customer insights and business data into campaign strategies. Budget Management Communicate performance updates, strategies, and opportunities to senior stakeholders. Stay updated with the latest developments in paid search and broader digital marketing. Strong understanding of analytics tools like Google Analytics, Google Tag Manager, and other performance tracking tools. ~ Experience with A/B testing tools and techniques. ~ Ability to analyse large datasets and extract actionable insights to improve campaign performance. ~ Excellent communication skills and ability to present data-driven recommendations to stakeholders. ~ In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities. Diversity, inclusion and belonging – our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents. From day 1 – Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a \”Me\” day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions. Quarterly company awards programme Referral scheme Company sick pay after 3 months of service After probation – cycle-to-work scheme Long-term service reward – Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave