ESL Commercial Manager (English as a Second Language)

Salary: Dependent on experience

Contract: Permanent

Hours: 37.5 hours per week minimum, but as required by the position.

Role Overview:

A new and exciting opportunity has arisen for an ambitious, entrepreneurial and proactive individual to join Twinkl as the ESL Commercial Manager. Supporting and growing the ESL segment globally has been identified by the business as one of the priorities for the coming years.

• The ideal candidate will be responsible for developing and implementing strategies to drive profitable and scalable growth within the Global ESL segment.
• Mastery in marketing, including strategic outreach and engagement across various channels, is essential, as you will be responsible for increasing our brand presence and effectively connecting with our audience.
• You'll need to be able to spot opportunities and strategically showcase our products. It's a varied role that needs both planning and quick thinking to keep up with the changes in the market.
• This role will work closely with the Global ESL Segment Manager, who will assume operational responsibilities for executing the agreed strategy.

Key Responsibilities:

Customer and Commercial Strategy and Growth Initiatives:

• Develop a deep and detailed understanding of the ESL segment and their unique needs, behaviours, and preferences. Identifying the jobs to be done with a view to selecting the most commercially viable initiatives.
• Develop and execute a comprehensive strategy to drive ESL subscription globally, leveraging a suite of ESL products.
• Collaborate with wider Twinkl teams to align ESL growth initiatives with overall business objectives and revenue targets.

Marketing and Brand Awareness:

• Establish Twinkl as the go-to destination for all ESL needs
• Develop and execute marketing / outreach campaigns and partnership initiatives to increase brand awareness and drive traffic to our platform among ESL teachers
• Plan and execute marketing campaigns across various channels to reach target audiences effectively.
• Cultivate strategic partnerships with organisations, and other stakeholders to amplify our reach and impact within the ESL segment
• Utilise marketing analytics to measure campaign performance and optimise strategies accordingly.

Product Development and Enhancement

• Work closely with the Global ESL Segment Manager in the development and enhancement of ESL products that deliver unique value propositions and meet the diverse needs of the ESL educators globally
• Work closely with product management, design, and engineering teams to prioritise features and enhancements based on market feedback and data-driven insights.
• Continuously iterate on existing products and launch new offerings to maintain a competitive edge and drive subscriber acquisition and retention.

Competitive Analysis:

• Monitor competitor activities within targeted segments, including product offerings and marketing tactics. Leverage insights to develop counter-strategies and maintain a competitive edge.

Cross-Functional Collaboration:

• Collaborate closely with marketing, product development, and finance teams to align commercial strategies with overall business objectives. Ensure seamless execution of initiatives and effective communication across departments.

Performance Monitoring:

• Analyse performance data on a daily basis and adjust strategies as needed to optimise results.

Team Leadership:

• Lead and manage a high-performing team overseeing content creation, and marketing initiatives to maximise market penetration and achieve business objectives.
• Coach, mentor, and support team members to drive performance and professional development.

Key Requirements:

• Bachelor's degree in Business Administration, Marketing, or related field. MBA or equivalent preferred.
• Proven experience in marketing roles, with a focus on customer segmentation and strategic planning. Experience in the education sector is a plus.
• Proven experience in a leadership role
• Strong analytical skills with the ability to interpret market data and draw actionable insights.
• Strong strategic thinking and problem-solving skills, with the ability to translate insights into actionable initiatives and results.
• Excellent communication and interpersonal skills, with the ability to influence and negotiate effectively at all levels of the organisation.
• Strategic thinker with a track record of developing and executing successful marketing strategies.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
• Proficiency in Google Workspace tools, and Microsoft Office suite and experience with CRM software is desirable.

You’ll work with:

• Global ESL Segment Manager
• Digital Product Leads
• An amazing team of Country Managers

Benefits:

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.