At a Glance
- Tasks: Lead and manage educational content strategies for the MENA region.
- Company: Join a dynamic team at Twinkl, a leader in educational resources.
- Benefits: Competitive salary, fully remote work, and opportunities for professional growth.
- Other info: Perfect for strategic thinkers passionate about driving growth and innovation.
- Why this job: Make a real impact in education while working with international teams.
- Qualifications: 5+ years in brand or category management and a degree in Education.
The predicted salary is between 33000 - 43000 £ per year.
Location
Fully remote, UK
Annual Salary
Starting salary of £33k - 43k per annum
Contract
- Temporary, 12-month contract
- Job Summary
You will be a thought leader in your field, with strong experience and expertise in your area.
The Education Content Manager will be responsible for overseeing and managing the performance of specific Education Product categories within the Twinkl Brand.
This role involves developing and executing category strategies, driving growth, and ensuring the alignment of brand goals with market opportunities.
The ideal candidate will possess a strong analytical mindset, a deep understanding of market trends, and a passion for brand management.
You will identify opportunities, prioritise resources and work closely with international teams, marketing and the schools team to communicate and sell your category of content.
- This role is perfect for you if…
- You're a strategic thinker with a deep understanding of your subject area.
- You excel at driving growth and improving performance through data-driven decisions.
- You build strong, lasting relationships with stakeholders and partners, making an impact.
Key Responsibilities
- Work with ECLs to develop and implement comprehensive narrow category strategies that connect our educational content and ensure everything links together smoothly and aligns with overall brand objectives and market trends.
- Identify growth opportunities and create plans to capitalise on them.
- Collaborate with cross-functional teams to ensure cohesive strategy execution.
- Market Analysis
- Conduct thorough market research and competitive analysis to identify trends, opportunities, and potential risks.
- Analyse sales data, consumer behaviour, and market dynamics to inform category strategies.
- Monitor industry developments and adjust strategies accordingly.
- Product Management
- Work closely with the product team leaders and managers to ensure efficient production and high-quality resources.
- Brand Positioning And Promotion
- Manage key partnerships and accreditations for the category, making sure we’re hitting all the right notes and giving educators the assurance that our content is top quality.
- Influence the market by promoting our content through thought leadership. Stay on top of market trends and make sure we're always in a strong position.
- Communicate and advertise content lines through weekly newsletters in all Arabic-speaking countries and through social channels.
- Develop and execute marketing plans and campaigns to promote category products.
- Collaborate with the marketing and international teams to create compelling content and messaging.
- Ensure consistent brand positioning and messaging across all channels.
- Be a thought leader in your area
- Manage strong partnerships and resource accreditation where appropriate.
- Sales Support And Collaboration
- Work with the sales team to provide category insights and support sales strategies.
- Develop sales tools and materials to aid in the effective promotion of category products.
- Conduct training sessions for sales teams to enhance product knowledge.
Qualifications
- Bachelor Degree in Education/Subject Area
- 5+ years of experience in brand management, category management, or a related role.
- Proven track record of developing and executing successful category strategies.
- Strong analytical skills with the ability to interpret complex data and market trends.
- Excellent communication and presentation skills.
- Ability to work collaboratively with cross-functional teams.
- Proficiency in Microsoft Office Suite and relevant marketing software/tools.
- Highly organised with strong project management skills.
- Key Competencies
- Strategic Thinking
- Market and Consumer Insight
- Leadership and Influence
- Financial Acumen
- Creativity and Innovation
- Results-Driven
- #J-18808-Ljbffr
Education Content Manager - MENA Region employer: Twinkl Educational Publishing
As a leading educational publishing company, we pride ourselves on fostering a dynamic and inclusive work environment that champions diversity and innovation. Our flexible working options empower employees to achieve a healthy work-life balance while providing ample opportunities for professional growth and development in the fast-paced world of performance marketing. Join us to make a meaningful impact in the education sector while enjoying the benefits of a supportive team culture and a commitment to excellence.
Contact Details:
Twinkl Educational Publishing Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Education Content Manager - MENA Region
✨Get Involved in Local Edu-Tech Meetups
Dive into some local edu-tech meetups or webinars related to digital learning. These gatherings are prime spots to connect with professionals in the field, and you might just bump into someone from Twinkl Educational Publishing looking for temporary support like a Education Content Manager - MENA Region. Plus, you’ll get to see what’s trending in education tech!
✨Volunteer for Online Educational Events
Look for opportunities to volunteer at online events or workshops—these can help you gain experience and get your name out there. Your contributions may catch the eye of companies like Twinkl Educational Publishing when they’re on the lookout for talented folks for temporary roles in digital learning.
✨Leverage Social Media Groups
Join social media groups focused on digital education, like Facebook or LinkedIn groups. These communities often share job postings for temporary roles and can help us connect with current members at Twinkl Educational Publishing who can potentially put in a good word for you.
✨Make Your Passion for Teaching Visible
Consider creating content that showcases your knowledge of digital learning—maybe a blog or a series of helpful videos. This not only builds your portfolio but establishes your credibility in the field. Plus, you never know who from Twinkl Educational Publishing might stumble upon your work while looking for a Education Content Manager - MENA Region!
We think you need these skills to ace Education Content Manager - MENA Region
Some tips for your application 🫡
Show Off Your Digital Skills:In the digital learning and education sector, it's crucial to highlight your tech-savviness. Make sure your CV includes any experience with e-learning platforms, digital content creation, or learning management systems. This tech flair helps us see you're ready to thrive in our digital landscape at Twinkl Educational Publishing.
Let Your Passion Shine Through:For a temporary role, we want to know why you’re excited about digital learning! Your cover letter should reflect your enthusiasm for education technologies. Talk about any projects or initiatives you’ve been part of that showcase your passion. This gives us insight into how you can contribute to our team, even for a short stint.
Include Relevant Certifications:If you have any certifications related to digital education—like teaching online or instructional design—make sure you highlight those in your application. They can really set you apart from other candidates and show us you're knowledgeable and committed to the field.
Tailor Your Portfolio:If you’ve created any digital learning materials, this is the perfect time to showcase them! We love seeing examples of your work, so include a link to your portfolio that features your best creations relevant to the temporary role at Twinkl Educational Publishing. This hands-on evidence can speak volumes about your creative capabilities!
How to prepare for a job interview at Twinkl Educational Publishing
✨Show Off Your Creativity in Digital Learning
When preparing for your interview with Twinkl Educational Publishing, think about how you can showcase your creative approaches to digital learning. Bring along examples of projects or modules you've designed, especially those that highlight your ability to engage students remotely. It’ll help demonstrate your hands-on experience, which is essential for this role.
✨Know Your EdTech Tools
Get familiar with the latest in educational technology tools that are popular in the digital-learning field, like learning management systems and online assessment platforms. Being able to chat fluently about tools such as Moodle or Google Classroom during your interview could give you a real edge and show that you're ready to hit the ground running.
✨Flexibility is Key for Temporary Roles
Since this role with Twinkl Educational Publishing is temporary, it’s super important to convey your flexibility and adaptability during the interview. Be ready to discuss how you can quickly acclimate to new environments and seamlessly integrate into existing teams. It shows you’re a team player and can handle the ebb and flow of temporary work.
✨Demonstrate Passion for Lifelong Learning
In the digital learning space, showing a passion for education and personal development can really set you apart. Be prepared to chat about how you stay current with trends in digital education and any extra courses or resources you’ve explored. It’ll highlight your motivation and potential value to Twinkl Educational Publishing as they seek to innovate in their teaching approaches.
