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For Companies At a Glance
- Tasks: Lead market expansion and revenue growth for educational products in the UK & Ireland.
- Company: Twinkl empowers educators globally with innovative educational services and solutions.
- Benefits: Enjoy remote work, 33 annual leave days, health perks, and a supportive culture.
- Why this job: Join a dynamic team making a positive impact in education while growing your career.
- Qualifications: Bachelor's degree in Business or Marketing; MBA preferred; strong strategic planning skills required.
- Other info: Diversity and inclusion are key; enjoy various employee network programs.
The predicted salary is between 36000 - 60000 £ per year.
Location: Remote UK
Contract: Permanent
At Twinkl, we are dedicated to supporting educators worldwide by providing high-quality, innovative educational services and solutions. With a mission to inspire and empower teaching and learning, we strive to create a positive impact in classrooms around the globe.
As the CPD Commercial Manager, you will lead the market expansion and revenue growth efforts of our products/services across one of our largest markets - UK & Ireland. You will be responsible for shaping our strategic direction, developing and executing strategic go-to-market plans, expanding our market presence and driving sales success.
You will also lead our team of Education Category Managers as they develop our subject category offerings for the UK. This role requires a keen understanding of market trends, customer needs, and competitive landscape to effectively tailor commercial initiatives.
- Lead the development of comprehensive go-to-market strategies for our products/services in the UK & Ireland Region, encompassing market analysis, customer segmentation, pricing strategies, distribution channels, and promotional tactics.
- Establish key performance indicators (KPIs) and metrics to evaluate the effectiveness of go-to-market initiatives.
- Monitor performance against targets, analyse results, and provide regular reports and insights to senior management.
- Consider the timing and deployment of a B2G strategy to target B2G sales.
Sales Strategy:
- Develop and implement a comprehensive commercial strategy with a strong focus on B2C to drive revenue growth, market share expansion, and profitability.
- Drive sales initiatives, lead generation activities, and customer acquisition strategies to meet or exceed revenue targets.
- Identify and pursue opportunities to expand customer growth with existing customers through account management activity.
- Deliver country-specific marketing to deliver against B2B sales targets.
- Develop tailored offerings and value propositions for existing Twinkl Schools.
- Use B2C as a lever to drive B2B sales.
- Build and maintain strong relationships with our Sales Operations team.
- Lead the sales team in identifying new business opportunities and closing deals.
- Use both direct B2C and B2B as levers to drive parental sales in your market.
Develop and implement a comprehensive commercial strategy to drive revenue growth, market share expansion, and profitability. Lead and manage a high-performing team overseeing country managers and Segment Managers, content creation, and marketing initiatives to maximise market penetration and achieve business objectives. Coach, mentor, and support team members to drive performance and professional development. Monitor key performance indicators and financial metrics to track the company's performance.
Content Development:
- Work closely with the content development team and country managers to enhance existing content and develop new offerings.
- Collaborate with content teams to develop compelling content strategies aligned with the go-to-market plans.
- Oversee the creation of engaging marketing collateral, including website content, sales presentations, product demos, case studies, whitepapers, and social media content, to support lead generation and sales efforts.
- Monitor market trends, competitor activities, and regulatory changes to inform strategic decision-making.
Strong strategic planning, decision-making, and problem-solving skills.
- Ability to develop and execute strategic sales plans.
- Familiarity with the UK education landscape and market dynamics.
- Bachelor's degree in Business, Marketing, or a related field; MBA or relevant post-graduate qualification preferred.
In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.
Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year and Twinkl subscriptions. Quarterly company awards programme, Referral scheme, Company sick pay after 3 months of service, After probation - cycle-to-work scheme, Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave.
Commercial Manager - Remote employer: Twinkl Educational Publishing
Contact Detail:
Twinkl Educational Publishing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Manager - Remote
✨Tip Number 1
Familiarise yourself with the UK education landscape and current market trends. Understanding the specific needs of educators and how Twinkl's offerings can meet those needs will give you a significant edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the education sector, especially those involved in commercial roles. Engaging with industry peers can provide insights into effective strategies and may even lead to referrals that could boost your application.
✨Tip Number 3
Prepare to discuss your experience in developing go-to-market strategies and driving revenue growth. Be ready to share specific examples of how you've successfully led teams or initiatives that align with the responsibilities of the CPD Commercial Manager role.
✨Tip Number 4
Showcase your leadership skills by highlighting instances where you've coached or mentored team members. This is crucial for the role, as you'll be leading a team of Education Category Managers, so demonstrating your ability to inspire and develop others will be key.
We think you need these skills to ace Commercial Manager - Remote
Some tips for your application 🫡
Understand the Role: Before applying, make sure you thoroughly understand the responsibilities and requirements of the CPD Commercial Manager position. Tailor your application to highlight relevant experience in market expansion, revenue growth, and team leadership.
Craft a Compelling CV: Your CV should clearly showcase your achievements in commercial strategy, sales initiatives, and team management. Use quantifiable results to demonstrate your impact in previous roles, especially in the education sector.
Write a Tailored Cover Letter: In your cover letter, express your passion for education and how your skills align with Twinkl's mission. Highlight specific examples of how you've successfully developed go-to-market strategies or driven sales growth in similar markets.
Showcase Your Knowledge of the Market: Demonstrate your understanding of the UK education landscape and market dynamics in your application. Mention any relevant trends or insights that could inform your approach as a CPD Commercial Manager.
How to prepare for a job interview at Twinkl Educational Publishing
✨Understand the Market Landscape
Familiarise yourself with the UK education market and its dynamics. Research Twinkl's competitors and their offerings to demonstrate your knowledge during the interview. This will show that you are proactive and understand the challenges and opportunities in the sector.
✨Prepare Your Strategic Vision
Be ready to discuss your vision for expanding Twinkl's market presence. Think about potential go-to-market strategies and how you would tailor them to meet customer needs. This will highlight your strategic planning skills and ability to drive revenue growth.
✨Showcase Leadership Experience
As a Commercial Manager, you'll lead a team. Prepare examples of how you've successfully managed teams in the past, focusing on coaching and mentoring. This will illustrate your leadership style and ability to develop high-performing teams.
✨Demonstrate Analytical Skills
Be prepared to discuss how you would establish KPIs and metrics to evaluate commercial initiatives. Share examples of how you've used data to inform decision-making and improve performance in previous roles. This will showcase your analytical mindset and results-driven approach.
