At a Glance
- Tasks: Lead market expansion and revenue growth for educational products in the UK & Ireland.
- Company: Twinkl empowers educators globally with innovative educational services and solutions.
- Benefits: Enjoy remote work, 33 annual leave days, health perks, and a supportive culture.
- Why this job: Join a dynamic team making a positive impact in education while growing your career.
- Qualifications: Bachelor's degree in Business or Marketing; MBA preferred; strong strategic planning skills required.
- Other info: Diversity and inclusion are key; enjoy various employee network programs.
The predicted salary is between 36000 - 60000 £ per year.
Location: Remote UK
Contract: Permanent
At Twinkl, we are dedicated to supporting educators worldwide by providing high-quality, innovative educational services and solutions. With a mission to inspire and empower teaching and learning, we strive to create a positive impact in classrooms around the globe.
As the CPD Commercial Manager, you will lead the market expansion and revenue growth efforts of our products/services across one of our largest markets - UK & Ireland. You will be responsible for shaping our strategic direction, developing and executing strategic go-to-market plans, expanding our market presence and driving sales success.
You will also lead our team of Education Category Managers as they develop our subject category offerings for the UK. This role requires a keen understanding of market trends, customer needs, and competitive landscape to effectively tailor commercial initiatives.
- Lead the development of comprehensive go-to-market strategies for our products/services in the UK & Ireland Region, encompassing market analysis, customer segmentation, pricing strategies, distribution channels, and promotional tactics.
- Establish key performance indicators (KPIs) and metrics to evaluate the effectiveness of go-to-market initiatives.
- Monitor performance against targets, analyse results, and provide regular reports and insights to senior management.
- Consider the timing and deployment of a B2G strategy to target B2G sales.
Sales Strategy:
- Develop and implement a comprehensive commercial strategy with a strong focus on B2C to drive revenue growth, market share expansion, and profitability.
- Drive sales initiatives, lead generation activities, and customer acquisition strategies to meet or exceed revenue targets.
- Identify and pursue opportunities to expand customer growth with existing customers through account management activity.
- Deliver country-specific marketing to deliver against B2B sales targets.
- Develop tailored offerings and value propositions for existing Twinkl Schools.
- Use B2C as a lever to drive B2B sales.
- Build and maintain strong relationships with our Sales Operations team.
- Lead the sales team in identifying new business opportunities and closing deals.
- Use both direct B2C and B2B as levers to drive parental sales in your market.
Develop and implement a comprehensive commercial strategy to drive revenue growth, market share expansion, and profitability. Lead and manage a high-performing team overseeing country managers and Segment Managers, content creation, and marketing initiatives to maximise market penetration and achieve business objectives. Coach, mentor, and support team members to drive performance and professional development. Monitor key performance indicators and financial metrics to track the company's performance.
Content Development:
- Work closely with the content development team and country managers to enhance existing content and develop new offerings.
- Collaborate with content teams to develop compelling content strategies aligned with the go-to-market plans.
- Oversee the creation of engaging marketing collateral, including website content, sales presentations, product demos, case studies, whitepapers, and social media content, to support lead generation and sales efforts.
- Monitor market trends, competitor activities, and regulatory changes to inform strategic decision-making.
Strong strategic planning, decision-making, and problem-solving skills.
- Ability to develop and execute strategic sales plans.
- Familiarity with the UK education landscape and market dynamics.
- Bachelor's degree in Business, Marketing, or a related field; MBA or relevant post-graduate qualification preferred.
In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.
Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year and Twinkl subscriptions. Quarterly company awards programme, Referral scheme, Company sick pay after 3 months of service, After probation - cycle-to-work scheme, Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave.
Commercial Manager, fully remote employer: Twinkl Educational Publishing
Contact Detail:
Twinkl Educational Publishing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Manager, fully remote
✨Tip Number 1
Familiarise yourself with the UK education landscape and market dynamics. Understanding the specific needs and challenges faced by educators in this region will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the education sector, especially those involved in commercial roles. Attend relevant webinars or industry events to build connections and gain insights that could give you an edge in your application.
✨Tip Number 3
Stay updated on current trends and innovations in educational services. Being able to discuss recent developments and how they impact the market will show your passion and commitment to the role.
✨Tip Number 4
Prepare to discuss your experience in developing go-to-market strategies and driving sales initiatives. Be ready to share specific examples of how you've successfully led teams and achieved revenue growth in previous roles.
We think you need these skills to ace Commercial Manager, fully remote
Some tips for your application 🫡
Understand the Role: Before applying, make sure you thoroughly understand the responsibilities and requirements of the CPD Commercial Manager position. Tailor your application to highlight relevant experience in market expansion, sales strategy, and team leadership.
Craft a Compelling CV: Your CV should clearly showcase your achievements in commercial management, particularly in the education sector. Use quantifiable metrics to demonstrate your success in driving revenue growth and market share expansion.
Write a Tailored Cover Letter: In your cover letter, express your passion for education and how your skills align with Twinkl's mission. Highlight specific examples of your strategic planning and decision-making abilities that relate to the role.
Showcase Your Knowledge of the Market: Demonstrate your understanding of the UK education landscape and market dynamics in both your CV and cover letter. Mention any relevant trends or insights that could inform Twinkl's commercial strategies.
How to prepare for a job interview at Twinkl Educational Publishing
✨Understand the Education Landscape
Familiarise yourself with the UK education system and current market trends. Being able to discuss recent developments or challenges in the sector will demonstrate your knowledge and passion for the role.
✨Showcase Your Strategic Thinking
Prepare to discuss your experience in developing and executing commercial strategies. Be ready to provide examples of how you've successfully driven revenue growth and market expansion in previous roles.
✨Highlight Team Leadership Skills
As this role involves leading a team, be prepared to share your leadership style and experiences. Discuss how you have coached and mentored team members to achieve their goals and improve performance.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and decision-making skills. Think of specific scenarios where you had to analyse data, monitor KPIs, or adapt strategies based on market feedback.