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For Companies At a Glance
- Tasks: Lead market expansion and revenue growth for educational products in the UK & Ireland.
- Company: Twinkl empowers educators globally with innovative educational services and solutions.
- Benefits: Enjoy remote work, 33 annual leave days, health perks, and a supportive culture.
- Why this job: Join a dynamic team making a positive impact in education while advancing your career.
- Qualifications: Bachelor's degree in Business or Marketing; MBA preferred; strong strategic planning skills required.
- Other info: Diversity and inclusion are key; we support various employee networks.
The predicted salary is between 43200 - 72000 £ per year.
Location: Remote UK
Contract: Permanent
At Twinkl, we are dedicated to supporting educators worldwide by providing high-quality, innovative educational services and solutions. With a mission to inspire and empower teaching and learning, we strive to create a positive impact in classrooms around the globe.
As the CPD Commercial Manager, you will lead the market expansion and revenue growth efforts of our products/services across one of our largest markets - UK & Ireland. You will be responsible for shaping our strategic direction, developing and executing strategic go-to-market plans, expanding our market presence and driving sales success.
You will also lead our team of Education Category Managers as they develop our subject category offerings for the UK. This role requires a keen understanding of market trends, customer needs, and competitive landscape to effectively tailor commercial initiatives.
- Lead the development of comprehensive go-to-market strategies for our products/services in the UK & Ireland Region, encompassing market analysis, customer segmentation, pricing strategies, distribution channels, and promotional tactics.
- Establish key performance indicators (KPIs) and metrics to evaluate the effectiveness of go-to-market initiatives.
- Monitor performance against targets, analyse results, and provide regular reports and insights to senior management.
- Consider the timing and deployment of a B2G strategy to target B2G sales.
Sales Strategy:
- Develop and implement a comprehensive commercial strategy with a strong focus on B2C to drive revenue growth, market share expansion, and profitability.
- Drive sales initiatives, lead generation activities, and customer acquisition strategies to meet or exceed revenue targets.
- Identify and pursue opportunities to expand customer growth with existing customers through account management activity.
- Deliver country-specific marketing to deliver against B2B sales targets.
- Develop tailored offerings and value propositions for existing Twinkl Schools.
- Use B2C as a lever to drive B2B sales.
- Build and maintain strong relationships with our Sales Operations team.
- Lead the sales team in identifying new business opportunities and closing deals.
- Use both direct B2C and B2B as levers to drive parental sales in your market.
Develop and implement a comprehensive commercial strategy to drive revenue growth, market share expansion, and profitability. Lead and manage a high-performing team overseeing country managers and Segment Managers, content creation, and marketing initiatives to maximise market penetration and achieve business objectives. Coach, mentor, and support team members to drive performance and professional development. Monitor key performance indicators and financial metrics to track the company's performance.
Content Development:
- Work closely with the content development team and country managers to enhance existing content and develop new offerings.
- Collaborate with content teams to develop compelling content strategies aligned with the go-to-market plans.
- Oversee the creation of engaging marketing collateral, including website content, sales presentations, product demos, case studies, whitepapers, and social media content, to support lead generation and sales efforts.
- Monitor market trends, competitor activities, and regulatory changes to inform strategic decision-making.
Strong strategic planning, decision-making, and problem-solving skills.
- Ability to develop and execute strategic sales plans.
- Familiarity with the UK education landscape and market dynamics.
- Bachelor's degree in Business, Marketing, or a related field; MBA or relevant post-graduate qualification preferred.
In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.
Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year and Twinkl subscriptions. Quarterly company awards programme, Referral scheme, Company sick pay after 3 months of service, After probation - cycle-to-work scheme, Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave.
Commercial Director - fully remote working employer: Twinkl Educational Publishing
Contact Detail:
Twinkl Educational Publishing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Director - fully remote working
✨Tip Number 1
Familiarise yourself with the UK education landscape and current market trends. Understanding the specific needs of educators and how Twinkl's offerings can meet those needs will give you a significant edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the education sector, especially those involved in commercial roles. Engaging with industry peers can provide insights into effective strategies and may even lead to referrals that could boost your application.
✨Tip Number 3
Prepare to discuss your experience in developing go-to-market strategies and driving revenue growth. Be ready to share specific examples of how you've successfully led teams and implemented sales initiatives in previous roles.
✨Tip Number 4
Showcase your leadership skills by highlighting instances where you've coached or mentored team members. This is crucial for the role, as you'll be leading a team of Education Category Managers and driving their performance.
We think you need these skills to ace Commercial Director - fully remote working
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the CPD Commercial Manager position. Tailor your application to highlight your relevant experience in market expansion, revenue growth, and team leadership.
Craft a Compelling CV: Your CV should clearly outline your achievements in previous roles, particularly those related to strategic planning, sales strategy, and team management. Use quantifiable results to demonstrate your impact in past positions.
Write a Strong Cover Letter: In your cover letter, express your passion for education and how your skills align with Twinkl's mission. Highlight specific examples of how you've successfully developed go-to-market strategies or driven sales initiatives in the past.
Showcase Your Knowledge of the Market: Demonstrate your understanding of the UK education landscape and market dynamics in your application. Mention any relevant trends or insights that could inform your approach to the role, showing that you're well-prepared to contribute from day one.
How to prepare for a job interview at Twinkl Educational Publishing
✨Understand the Market Landscape
Before your interview, research the UK education market and Twinkl's position within it. Be prepared to discuss current trends, customer needs, and how you can leverage this knowledge to drive market expansion.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and executed successful go-to-market strategies in the past. Highlight your ability to analyse market data and tailor initiatives to meet specific business objectives.
✨Demonstrate Leadership Skills
As a CPD Commercial Manager, you'll lead a team. Be ready to share your experiences in coaching and mentoring team members, as well as how you've driven performance and professional development in previous roles.
✨Prepare for B2C and B2B Discussions
Since the role involves both B2C and B2B strategies, think about how you can use B2C insights to enhance B2B sales. Prepare to discuss your experience in both areas and how they can complement each other.
