Asset Creator (Game Design) in Birmingham

Location: Remote UK

Contract: Permanent

Hours: 37.5 hours (Core hours 10:00am - 2:00pm Monday - Friday)

We're here to help those who teach. It's what brings us to work every day. At Twinkl, we’ve been providing educators across the world with high quality, trusted teaching and learning resources for over a decade now. They’re all written and checked by our wonderful team of experienced educators, and there are hundreds of thousands of resources to download, with new ones added daily.

We are looking for a creative and technically proficient Asset Creator to join our Game Design team. You will be responsible for producing consistent, game-ready assets to be used in 2D interactive products. Your work will directly support our developers and help bring characters, environments, and educational content to life across our web-based and mobile digital products. You will contribute to shaping rewarding, age-appropriate experiences with intuitive mechanics that support learning outcomes.

How you’ll spend your day:

• Creating game-ready visuals: Design and illustrate 2D assets including characters, backgrounds, UI elements, and basic game prototypes.
• Optimising for Production: Structure and export visuals optimized for lightweight delivery on web and mobile, ensuring correct sizes, formats, and compression to avoid overloading builds.
• Owning the Visual Identity: Work across multiple small games, collaborating with developers and educators to define the right visual style paired with the right educational setup.
• Iterating on Feedback: Respond to feedback from developers, educators, and stakeholders to ensure visuals meet both aesthetic and curriculum-aligned guidelines.
• Contributing to Gameplay Design: Design interaction patterns and feedback loops that enhance engagement through intuitive game mechanics.

To succeed in the role, you will:

• Be technically precise: Deliver clean, production-ready files suited for integration into 2D game engines.
• Be user-centric: Have a deep empathy for young users, creating visuals and experiences that are intuitive, accessible, and fun.
• Be collaborative: Feel comfortable working in a cross-functional team of developers, educators, and product managers.
• Be adaptable: Work within existing brand guidelines or define light visual identities for new game types.

We're interested in people that have:

• 2-4 years of experience in illustration, ideally with a focus on educational content or games.
• Strong 2D illustration skills with a portfolio showcasing characters, environments, and other elements suitable for children.
• Proficiency in standard tools such as Adobe Illustrator and Photoshop. Proficiency in Figma is a plus.
• A good understanding of game design theory and player engagement strategies.
• A good understanding of basic UI design principles, accessibility standards and inclusive game design practices.
• Familiarity with file organisation and export practices for production pipelines.
• Bonus: Familiarity with 2D game engines like Unity or Godot, animation experience, or light scripting knowledge.

If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements please include this at the foot of your covering letter. This will help us to understand any modifications we may need to make to support you throughout our selection process.

Benefits:

• In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.
• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process.
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.
• Quarterly company awards programme.
• Seasonal events.
• Referral scheme.
• Cervical and Prostate screening.
• Company sick pay after 3 months of service.
• After probation - cycle-to-work scheme.
• Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave.