Consumer Retention and Loyalty Manager

This job is brought to you by Jobs/Redefined, the UK\’s leading over-50s age inclusive jobs board. Consumer Retention and Loyalty Manager Application Deadline: 15 May 2025 Department: Marketing Employment Type: Permanent – Full Time Location: Andover Description Great People Work Here In Twinings UK&I, we are on a transformative journey to establish ourselves as a prominent brand in wellbeing drinks. We have created a dynamic organization where everyone plays a pivotal role, fostering an environment that enables you to thrive and get the most out of life at Twinings. Do you want to shape the consumer experience of one of the most recognizable UK brands? We are seeking an experienced Consumer Retention and Loyalty Manager to lead our strategy in utilizing our Consumer Data Platform (Bloomreach), and to oversee industry-leading consumer segmentation, marketing automation, email campaigns, and overall consumer experience enhancements. Our CRM program is well-established, and with the addition of our CDP, this role is designed to spearhead our growth and deepen our connection with consumers through data-driven insights, segmentation, and personalized engagement. This position is ideal for a professional experienced in strategy and execution within CDP environments, with a strong understanding of data utilization, consumer segmentation, and CRM/loyalty strategies, always prioritizing consumer experience (CX). Details: Permanent, Full Time, Hybrid (2-3 days in person with colleagues) Key Responsibilities Balance strategic planning with hands-on delivery to enhance consumer loyalty and retention, fostering deeper relationships with Twinings consumers. Manage the Bloomreach CDP and large consumer datasets, using insights to guide content creation, timing, and marketing campaigns. Design and implement personalized consumer experiences through segmentation and customization strategies. Ensure compliance with data privacy laws and regulations. Develop omni-channel consumer journeys within the CDP/CRM platform, including defining workflows, business logic, and content templates. Create rules for personalization that tailor content and offers based on consumer segments and behaviors, maximizing relevance and engagement. Establish data tracking and reporting processes to analyze performance and inform future strategies. Skills, Knowledge and Expertise Proven experience managing and developing strategies around a CDP for a consumer-centric brand. Strong background in developing and executing loyalty and retention strategies based on data insights. Experience with key CDP and CRM systems. Curious, motivated, and capable of delivering technical, content, or coding projects efficiently. Knowledge of data science and delivering measurable business benefits through data-driven personalization. Excellent communication and presentation skills to foster internal collaboration and advocate for the CRM/CDP initiatives. Benefits Annual bonus based on performance Private Medical Insurance Flexible working options 25 days holiday plus 8 bank holidays, with holiday purchase/sell options Onsite Gym and Wellbeing Centre Perkbox employee discount scheme Pension scheme with up to 10% employer contributions Cycle to work scheme Health cash plan Staff discounts both onsite and online Electric Car Scheme Up to four weeks Digital Nomad leave Extensive development opportunities Two recharge days annually Birthday day off Details: Permanent, Full Time, Hybrid (2-3 days in person) #J-18808-Ljbffr