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- Tasks: Lead Twinings' digital commerce strategy across various channels to drive online growth.
- Company: Join a historic brand known for its wellbeing drinks and innovative culture.
- Benefits: Enjoy flexible working, generous holiday, and a range of health and wellness perks.
- Why this job: Make a real impact in a dynamic role that shapes the future of digital commerce.
- Qualifications: 5+ years in digital commerce with strong e-commerce and strategic skills.
- Other info: Collaborative environment with excellent career development opportunities.
The predicted salary is between 70000 - 90000 £ per year.
Application Deadline: 3 April 2026
Department: Commercial Execution
Employment Type: Permanent - Full Time
Location: Andover
Great People Work Here
In Twinings UK&I we’ve come a long way since Twinings began in 1706, and we’re proud that we are now a leading brand in both hot and cold Wellbeing drinks, empowering millions of consumers to get the most out of life. We’ve created an organisation designed to be in flow, where everyone has a pivotal role to play, and an experience that enables you to get the most out of life at Twinings and thrive.
The Head of Digital Commerce will have the scope to define and execute Twinings digital commerce strategy across commerce channels including Grocery.com, Marketplaces and B2B - driving profitable online growth and building organisational capability. You’ll lean on your expertise in E-commerce, commercial acumen and strategic thinking, enabling you to balance strategic vision with hands‑on execution, in order to achieve our strategic growth ambition. We’re looking for an agile thinker who prides themselves in driving high performance, challenging status quo and finding solutions (even within ambiguity). You’ll be a strong influencer at all levels, adept at juggling priorities whilst also delivering with rigour and discipline - bringing the ability to understand and simplify complexity and inspire those around you.
Key Responsibilities
- Partner with Marketing Director to set the 5YR Vision & Ambition for Marketplaces, Grocery and our B2B channels defining the role these channels play for our consumer - setting clear growth targets, KPIs, and ensuring the reporting frameworks / rhythm are in place to measure & optimise.
- Working with the Grocery team, define the Grocery.com strategy and plan, defining customer prioritisation, how to wins as well as the investment required connecting this into customer JBPs.
- Drive delivery of the Media & Digital shelf, working with associated internal team & external agencies to deliver (Profitero, Dunhumby, Nectar, Brand bank).
- Develop Senior relationships with key Grocery contacts to influence both the role Twinings plays in Grocery customers and to enable the plan delivery.
- Define and deliver the Amazon commercial plan to win across 1P & 3P.
- Own the senior relationship with Amazon influencing Twinings position and coaching the Amazon Commercial Manager to deliver the commercial terms and in year plan.
- Collaborate with Marketing to develop the ecommerce media strategy (for example Retail media, Amazon Ads) ensuring these play a clear role with a robust measurement plan.
- Build organisational eCommerce capability – partnering with key Marketing roles together you will define the skills, tools, processes, and ways of working required to embed digital commerce excellence across commercial, marketing, and supply teams.
Skills, Knowledge and Expertise
Essential
- 5yrs + experience in digital commerce or e-commerce for a consumer-focused brand
- Strong understanding of the UK grocery and online retail landscape
- Experience working with major UK retailers inc Amazon
- Experience leading teams and influencing senior stakeholders
- Strategic thinking with strong executional focus
- Data-driven decision-making
- Influencing and stakeholder management
- Entrepreneurial mindset and comfort with ambiguity
Desirable
- Knowledge of retail media ecosystems and performance marketing
- Experience implementing e-commerce tools or platforms
Benefits
- Yearly bonus based on personal contribution and financial performance
- Flexible working options
- 25 days holiday plus 8 bank holidays and the option to buy and sell holidays
- Onsite Gym and Wellbeing Centre
- Perkbox – employee discount scheme with discounts online, in high street stores, cinema, holidays, restaurants and many more
- Pension scheme with your contributions matched for up to 10% of your salary
- Opportunity for a variety of marketing leading development opportunities
- Inspiring connection events in line with our exciting wellbeing vision
- Access to ABF Networking, connect, collaborate, and grow across the ABF Group.
- SimplyHealth Cash plan
- Onsite Staff shop and online staff discounts
- Competitive Car Allowance
- Bupa Private Medical Insurance
- Electric Car Scheme
- Access to LinkedIn Learning
- Four week Digital Nomad
- 2 recharge days a year to pause and get back on top and thriving
- Birthday day off
Head of Digital Commerce in Andover employer: Twinings Ovaltine
Contact Detail:
Twinings Ovaltine Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Commerce in Andover
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Twinings. A friendly chat can open doors and give you insights that might just set you apart from other candidates.
✨Tip Number 2
Prepare for interviews by diving deep into Twinings' digital commerce strategy. Show us you know your stuff and can bring fresh ideas to the table. We love candidates who can think strategically and execute effectively!
✨Tip Number 3
Don’t just apply; engage with us on social media! Share your thoughts on our products or trends in digital commerce. It’s a great way to get noticed and show your passion for the brand.
✨Tip Number 4
When you apply through our website, make sure to tailor your application to highlight your experience in e-commerce and stakeholder management. We want to see how you can drive growth and influence at all levels!
We think you need these skills to ace Head of Digital Commerce in Andover
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Digital Commerce role. Highlight your experience in digital commerce and e-commerce, especially with consumer-focused brands. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for Twinings. Share specific examples of your strategic thinking and execution in previous roles, and don’t forget to mention your passion for driving online growth.
Showcase Your Influencing Skills: In this role, you'll need to influence senior stakeholders. Use your application to demonstrate how you've successfully navigated complex relationships in the past. We love seeing examples of how you’ve made an impact!
Apply Through Our Website: We encourage you to apply through our website for the best chance of success. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Twinings Ovaltine
✨Know Your Digital Commerce Inside Out
Make sure you brush up on the latest trends in digital commerce, especially within the grocery and online retail landscape. Familiarise yourself with key players like Amazon and understand how they operate. This knowledge will help you speak confidently about your strategies and ideas during the interview.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples where you've successfully defined and executed a digital commerce strategy. Highlight your ability to set clear growth targets and KPIs, and how you've measured success in previous roles. This will demonstrate your strategic mindset and executional focus.
✨Build Relationships with Key Stakeholders
Think about how you've influenced senior stakeholders in the past. Be ready to share stories that showcase your relationship-building skills, particularly with major retailers. This is crucial for the role, so emphasise your experience in managing these relationships effectively.
✨Embrace Ambiguity and Problem-Solving
Prepare to discuss situations where you've faced ambiguity and had to find solutions. Twinings is looking for someone who can challenge the status quo, so share examples of how you've navigated complex situations and driven high performance despite uncertainty.