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- Tasks: Lead the design and delivery of innovative digital experiences using cutting-edge MarTech solutions.
- Company: Join Twinings Ovaltine, a leader in digital innovation and transformation.
- Benefits: Enjoy flexible working, generous holiday, and a range of health and wellness perks.
- Why this job: Be at the forefront of technology, shaping the future of digital marketing.
- Qualifications: Hands-on experience with Bloomreach Engagement and API-driven architectures required.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Application Deadline: 15 February 2026
Department: BizTX
Employment Type: Permanent - Full Time
Location: Andover
Great People Work Here
BizTX: Co-Creating WOW Through Digital Innovation
It’s an exciting time to be part of BizTX at Twinings Ovaltine. At the heart of this iconic brand, we’re on a mission to drive exponential growth and productivity through cutting-edge technology to transform the business globally. We’re not here to simply provide IT services. We’re technology leaders and strategic partners, co-creating innovative solutions that help the business run, grow, and transform. Everything we do is guided by our commitment to ‘WOW’ our consumers, customers and colleagues. WOW experiences, WOW solutions, and WOW impact. Our people think differently. We have an exponential mindset that helps us push boundaries and shape what’s next. The future at Twinings Ovaltine is full of possibility and we’d love you to be a part of it.
ROLE PURPOSE
The MarTech Lead Engineer – Digital Experience & Commerce Platforms is a hands‑on technical delivery role, accountable for designing, building, and evolving Twinings Ovaltine’s global digital experience ecosystem. With Bloomreach Engagement as the core engagement and personalisation platform, this role supports end‑to‑end technical delivery across Bloomreach Engagement, Commerce (Shopify / Drupal), and the wider web and analytics ecosystem. While operating as the senior technical authority, the role remains actively involved in implementation, integration, optimisation, and problem‑solving.
Scope:
- Bloomreach Engagement – Personalized Marketing Automation
- Global digital experience and commerce platforms (Shopify / Drupal)
- Web experience, personalisation, experimentation, and analytics enablement
- API‑first, event‑driven MarTech architecture
- Global and local market implementations
- External agencies and delivery partners (technical governance and quality)
Reporting to: MarTech Business Partner
Key Responsibilities
- Bloomreach Engagement platform delivery & leadership
- Act as the hands‑on technical lead and subject‑matter expert for Bloomreach Engagement.
- Design, build, and maintain:
- Event tracking schemas and behavioural data models
- Real‑time segmentation, audiences, and personalisation logic
- API‑driven integrations with CMS, commerce, and data platforms
- Identity resolution
- Consent‑ and privacy‑aware data capture
- Performance, scalability, and reliability
- API between CMS, commerce, and engagement layers
- Server‑side vs client‑side personalisation patterns
- Reusable integration and front‑end components for global and local markets
- Web analytics platforms (e.g. GA4, Adobe Analytics)
- Event pipelines feeding Bloomreach and downstream data platforms
- Accurate behavioural tracking
- Attribution and funnel analysis
- Activation‑ready datasets for marketing and personalisation
Skills, Knowledge and Expertise
- Strong hands‑on engineering capability within MarTech / Digital Experience platforms
- Deep understanding of event‑based tracking, identity, and personalisation
- API design and integration skills within headless architectures
- Ability to balance speed, scalability, security, and privacy
- Strong problem‑solving and technical decision‑making skills
- Ability to communicate complex technical concepts clearly to non‑technical stakeholders
Must‑have:
- Strong hands‑on experience delivering solutions using Bloomreach Engagement.
- Experience designing and delivering API‑first, headless architectures.
- Experience integrating SaaS platforms across a MarTech / DXP ecosystem.
- Proven ability to operate as a senior technical leader while remaining hands‑on in delivery.
Nice‑to‑have
- Experience with Shopify and Drupal, particularly headless or custom storefront builds.
- Familiarity with modern front‑end frameworks (React, Next.js, etc.).
- Experience implementing web analytics solutions (GA4, Adobe, tag management).
- Exposure to CDPs, DAMs, PIMs, or other enterprise MarTech platforms.
- Experience working in global, multi‑market environments.
Benefits
- Yearly bonus based on personal contribution and financial performance
- Flexible working options
- 25 days holiday plus 8 bank holidays and the option to buy and sell holidays
- Onsite Gym and Wellbeing Centre
- Perkbox – employee discount scheme with discounts online, in high street stores, cinema, holidays, restaurants and many more
- Pension scheme with your contributions matched for up to 10% of your salary
- Cycle to work scheme
- SimplyHealth Cash plan
- Onsite Staff shop and online staff discounts
- Bupa Private Medical Insurance
- Electric Car Scheme
- Access to LinkedIn Learning
- Access to ABF Networking, connect, collaborate, and grow across the ABF Group.
MarTech Lead Engineer in Andover employer: Twinings group
Contact Detail:
Twinings group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land MarTech Lead Engineer in Andover
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your projects and achievements. This is a great way to demonstrate your expertise in MarTech and make a lasting impression.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to the role. Think about how your experience with Bloomreach Engagement and API integrations can solve real problems for the company.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at BizTX.
We think you need these skills to ace MarTech Lead Engineer in Andover
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the MarTech Lead Engineer role. Highlight your experience with Bloomreach Engagement and any relevant projects that showcase your skills in digital experience platforms.
Show Off Your Technical Skills: Don’t hold back on showcasing your hands-on engineering capabilities! Mention specific technologies you've worked with, especially around API design and integration within headless architectures. We love seeing real examples of your work!
Communicate Clearly: Remember, we want to see how you can explain complex technical concepts to non-technical folks. Use clear language and avoid jargon where possible. This will show us you can bridge the gap between tech and business needs.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re genuinely interested in being part of our team!
How to prepare for a job interview at Twinings group
✨Know Your Tech Inside Out
Make sure you’re well-versed in Bloomreach Engagement and other MarTech platforms mentioned in the job description. Brush up on your knowledge of API design, headless architectures, and personalisation techniques. Being able to discuss these topics confidently will show that you’re the right fit for the technical demands of the role.
✨Showcase Your Problem-Solving Skills
Prepare examples of how you've tackled complex technical challenges in the past. Think about specific instances where you’ve had to make tough decisions or optimise processes. This will demonstrate your ability to think critically and adapt, which is crucial for a hands-on role like this one.
✨Communicate Clearly with Non-Techies
Since you’ll need to explain complex concepts to non-technical stakeholders, practice simplifying your explanations. Use analogies or straightforward language to convey your ideas. This skill will be key in ensuring everyone is on the same page during projects.
✨Understand the Company Culture
Familiarise yourself with Twinings Ovaltine’s mission and values, especially their commitment to ‘WOW’ experiences. Be ready to discuss how your personal values align with theirs and how you can contribute to their innovative culture. Showing that you’re a cultural fit can set you apart from other candidates.
