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- Tasks: Lead Twinings' digital commerce strategy across various channels for profitable online growth.
- Company: Join a historic brand known for wellbeing drinks and a thriving workplace culture.
- Benefits: Enjoy flexible working, generous holiday, bonuses, and wellness perks.
- Why this job: Shape the future of e-commerce in a dynamic environment with real impact.
- Qualifications: 5+ years in digital commerce with strong UK retail knowledge.
- Other info: Great career development opportunities and a supportive team atmosphere.
The predicted salary is between 70000 - 90000 £ per year.
Application Deadline: 3 April 2026
Department: Commercial Execution
Employment Type: Permanent - Full Time
Location: Andover
Great People Work Here
In Twinings UK&I we’ve come a long way since Twinings began in 1706, and we’re proud that we are now a leading brand in both hot and cold Wellbeing drinks, empowering millions of consumers to get the most out of life. We’ve created an organisation designed to be in flow, where everyone has a pivotal role to play, and an experience that enables you to get the most out of life at Twinings and thrive.
The Head of Digital Commerce will have the scope to define and execute Twinings digital commerce strategy across commerce channels including Grocery.com, Marketplaces and B2B - driving profitable online growth and building organisational capability. You’ll lean on your expertise in E-commerce, commercial acumen and strategic thinking, enabling you to balance strategic vision with hands‑on execution, in order to achieve our strategic growth ambition. We’re looking for an agile thinker who prides themselves in driving high performance, challenging status quo and finding solutions (even within ambiguity). You’ll be a strong influencer at all levels, adept at juggling priorities whilst also delivering with rigour and discipline - bringing the ability to understand and simplify complexity and inspire those around you.
Key Responsibilities
- Partner with Marketing Director to set the 5YR Vision & Ambition for Marketplaces, Grocery and our B2B channels defining the role these channels play for our consumer - setting clear growth targets, KPIs, and ensuring the reporting frameworks / rhythm are in place to measure & optimise.
- Working with the Grocery team, define the Grocery.com strategy and plan, defining customer prioritisation, how to wins as well as the investment required connecting this into customer JBPs.
- Drive delivery of the Media & Digital shelf, working with associated internal team & external agencies to deliver (Profitero, Dunhumby, Nectar, Brand bank).
- Develop Senior relationships with key Grocery contacts to influence both the role Twinings plays in Grocery customers and to enable the plan delivery.
- Define and deliver the Amazon commercial plan to win across 1P & 3P.
- Own the senior relationship with Amazon influencing Twinings position and coaching the Amazon Commercial Manager to deliver the commercial terms and in year plan.
- Collaborate with Marketing to develop the ecommerce media strategy (for example Retail media, Amazon Ads) ensuring these play a clear role with a robust measurement plan.
- Build organisational eCommerce capability – partnering with key Marketing roles together you will define the skills, tools, processes, and ways of working required to embed digital commerce excellence across commercial, marketing, and supply teams.
Skills, Knowledge and Expertise
Essential
- 5yrs + experience in digital commerce or e-commerce for a consumer-focused brand
- Strong understanding of the UK grocery and online retail landscape
- Experience working with major UK retailers inc Amazon
- Experience leading teams and influencing senior stakeholders
- Strategic thinking with strong executional focus
- Data-driven decision-making
- Influencing and stakeholder management
- Entrepreneurial mindset and comfort with ambiguity
Desirable
- Knowledge of retail media ecosystems and performance marketing
- Experience implementing e-commerce tools or platforms
Benefits
- Yearly bonus based on personal contribution and financial performance
- Flexible working options
- 25 days holiday plus 8 bank holidays and the option to buy and sell holidays
- Onsite Gym and Wellbeing Centre
- Perkbox – employee discount scheme with discounts online, in high street stores, cinema, holidays, restaurants and many more
- Pension scheme with your contributions matched for up to 10% of your salary
- Opportunity for a variety of marketing leading development opportunities
- Inspiring connection events in line with our exciting wellbeing vision
- Access to ABF Networking, connect, collaborate, and grow across the ABF Group.
- SimplyHealth Cash plan
- Onsite Staff shop and online staff discounts
- Competitive Car Allowance
- Bupa Private Medical Insurance
- Electric Car Scheme
- Access to LinkedIn Learning
- Four week Digital Nomad
- 2 recharge days a year to pause and get back on top and thriving
- Birthday day off
Head of Digital Commerce in Andover employer: Twinings group
Contact Detail:
Twinings group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Commerce in Andover
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Twinings. A friendly chat can open doors and give you insights that might just set you apart from other candidates.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Dive deep into Twinings' digital commerce strategies and think about how your experience aligns with their goals. Show them you’re not just another applicant, but someone who’s genuinely interested in their mission.
✨Tip Number 3
Practice makes perfect! Get a friend or mentor to do mock interviews with you. This will help you articulate your thoughts clearly and boost your confidence when it’s time to shine.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Head of Digital Commerce in Andover
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Digital Commerce role. Highlight your experience in digital commerce and e-commerce, especially with consumer-focused brands. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for Twinings. Share specific examples of your strategic thinking and execution in previous roles, and don’t forget to show your passion for the brand.
Showcase Your Achievements: When detailing your experience, focus on your achievements. Use metrics to demonstrate how you've driven growth or improved processes in past roles. We love data-driven decision-making, so let those numbers speak for you!
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It’s straightforward and ensures your application goes directly to us. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Twinings group
✨Know Your Digital Commerce Inside Out
Make sure you brush up on the latest trends in digital commerce, especially within the grocery and online retail landscape. Familiarise yourself with Twinings' current strategies and think about how you can contribute to their growth. Being able to discuss specific examples of successful e-commerce initiatives will show your expertise.
✨Showcase Your Strategic Thinking
Prepare to discuss how you would define and execute a digital commerce strategy for Twinings. Think about potential KPIs and growth targets you would set. This is your chance to demonstrate your strategic vision and how you can balance it with hands-on execution.
✨Build Relationships Before You Even Start
Since the role involves influencing senior stakeholders, think about how you can establish rapport with key contacts at Twinings. Research their current partnerships and be ready to discuss how you would enhance these relationships to drive success in the grocery and B2B channels.
✨Be Ready for Ambiguity
The job description mentions comfort with ambiguity, so prepare examples from your past where you've successfully navigated uncertain situations. Highlight your entrepreneurial mindset and how you've turned challenges into opportunities, as this will resonate well with the interviewers.