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- Tasks: Create engaging short-form content for Instagram and TikTok in the wedding/events niche.
- Company: Twine connects top freelancers with companies needing creative and tech expertise.
- Benefits: Freelance flexibility with potential for ongoing collaboration and creative freedom.
- Why this job: Join a vibrant community, showcase your creativity, and make an impact in the events industry.
- Qualifications: Expertise in Instagram and TikTok, strong storytelling skills, and community engagement experience.
- Other info: This is a 3-month freelance project with opportunities for future work.
Overview
Join to apply for the Social Media Specialist – Freelance role at Twine.
A beauty and aesthetic clinic based in Helsinki is seeking a creative freelance social media specialist to manage and grow its Instagram presence. The role focuses on developing content in Finnish for a local audience while maintaining client communication in Russian. This is envisioned as a long-term collaboration, beginning with a small monthly scope of around 10 hours. The specialist will be responsible for creating and publishing engaging posts, Stories, and Reels, while also assisting with content planning and occasional basic community management. Experience in the beauty, skincare, or wellness industry will be especially valued.
Responsibilities
- Create and publish engaging posts, Stories, and Reels on Instagram
- Develop content in Finnish for a local audience and coordinate with the client in Russian
- Assist with content planning and occasional basic community management
- Collaborate on simple promotions, giveaways, and campaign strategies
- Stay updated on engagement best practices and social media trends
Qualifications
- Fluency in Finnish for creating high-quality Instagram content
- Strong communication skills in Russian for direct client coordination
- Proven experience managing and growing Instagram accounts, ideally in beauty, skincare, or wellness niches
- Proficiency in designing visually appealing posts, Stories, and Reels
- Graphic design fundamentals with proficiency in tools such as Canva, Adobe Photoshop, or Illustrator
- Ability to plan and execute simple promotions, giveaways, and campaign strategies
- Reliability, responsiveness, and a proactive approach to collaboration
- Availability for approximately 10 hours of work per month, with flexibility for long-term growth
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine\’s mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
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Social Media Specialist - Freelance employer: Twine
Contact Detail:
Twine Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Specialist - Freelance
✨Tip Number 1
Familiarise yourself with the latest trends on Instagram and TikTok, especially those related to the wedding and events industry. This will not only help you understand what content resonates with your target audience but also demonstrate your expertise during any discussions or interviews.
✨Tip Number 2
Engage with existing communities on social media platforms that focus on weddings and events. By actively participating in discussions and sharing insights, you can showcase your knowledge and build connections that may lead to collaborations or recommendations.
✨Tip Number 3
Create a portfolio of your previous social media work, particularly any short-form video content you've produced. Highlight successful campaigns or posts that drove engagement, as this will provide tangible evidence of your skills and creativity to potential employers.
✨Tip Number 4
Network with professionals in the wedding and events industry, both online and offline. Attend relevant events or webinars, and connect with influencers and suppliers who could potentially collaborate with you, showcasing your ability to build community-driven content.
We think you need these skills to ace Social Media Specialist - Freelance
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Social Media Specialist role at Twine. Tailor your application to highlight your expertise in Instagram and TikTok, as well as your experience with short-form content.
Showcase Your Experience: In your CV and cover letter, provide specific examples of your previous work in social media, particularly any campaigns you've run on Instagram or TikTok. Highlight your ability to create engaging content and drive community engagement.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also demonstrates your passion for the wedding and events industry. Use storytelling to connect with the reader and show how your skills can contribute to Twine's mission.
Highlight Analytical Skills: Since the role involves tracking performance through analytics, be sure to mention any experience you have with social media analytics tools. Discuss how you've used data to inform your content strategy and drive growth in past roles.
How to prepare for a job interview at Twine
✨Showcase Your Social Media Savvy
Make sure to highlight your expertise in Instagram and TikTok during the interview. Prepare examples of successful campaigns you've managed, focusing on how you engaged audiences and drove growth through creative content.
✨Demonstrate Your Storytelling Skills
Since the role emphasises authentic storytelling, come prepared with a few short narratives that illustrate your ability to connect with audiences. Think about how you can simplify complex ideas into relatable content for couples and event professionals.
✨Familiarise Yourself with Trends
Stay updated on the latest trends in social media, especially those relevant to the wedding and events industry. Be ready to discuss how you would adapt these trends into your content strategy for Twine.
✨Prepare for Collaboration Questions
As collaboration is key in this role, think of examples where you've successfully worked with influencers or industry professionals. Be ready to discuss how you fostered those relationships and the impact they had on your projects.