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- Tasks: Lead social media for a trendy Edinburgh restaurant, creating engaging content and building community.
- Company: Join Twine, a top freelance marketplace connecting creatives with exciting opportunities.
- Benefits: Hybrid work model, creative environment, and the chance to shape a brand's online identity.
- Why this job: Be at the forefront of social media trends and make a real impact in the hospitality sector.
- Qualifications: Experience in social media marketing, strong storytelling skills, and proficiency in major platforms.
- Other info: Dynamic role with opportunities for creativity and community engagement.
The predicted salary is between 28800 - 43200 £ per year.
This role offers an exciting opportunity to lead the social media presence for a renowned Edinburgh-based restaurant. The position involves managing and growing the brand’s digital footprint through consistent content creation, community engagement, and strategic planning. The ideal candidate will bring creativity, a strong understanding of social media trends, and the ability to collaborate on-site in Edinburgh. You will play a key role in shaping the restaurant’s online identity and fostering a vibrant community of followers.
Deliverables
- Develop and execute a weekly content calendar, producing 3–5 engaging posts and regular stories across key social platforms.
- Organise and coordinate quarterly content days, working with the team to capture high-quality visual and written content.
- Actively manage and grow the online community by responding to comments, messages, and reviews in a timely and professional manner.
- Provide occasional support for paid social campaigns, including basic ad setup and performance tracking.
- Monitor analytics to assess content performance and recommend improvements to increase reach and engagement.
Requirements
- Proven experience in social media marketing, ideally within the hospitality, food, or retail sectors.
- Strong copywriting and visual storytelling skills, with a portfolio of successful social campaigns.
- Proficiency in major social platforms (Instagram, Facebook, TikTok) and social media management tools.
- Ability to work in a hybrid format, with regular on-site presence in Edinburgh required.
- Excellent organisational skills and the ability to manage multiple projects simultaneously.
- Experience with basic paid social advertising is a plus.
- Creative mindset, attention to detail, and a passion for building online communities.
Social Media Manager – Hybrid employer: Twine
Contact Detail:
Twine Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager – Hybrid
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure your own profiles are looking sharp. Showcase your creativity and understanding of trends by sharing relevant content that reflects your style and expertise.
✨Tip Number 2
Network like a pro! Connect with people in the industry, especially those who work at the restaurant or similar venues. Attend local events or join online groups to build relationships and get insider info about job openings.
✨Tip Number 3
Prepare for the interview by crafting a killer portfolio. Include examples of your best social media campaigns, highlighting your copywriting and visual storytelling skills. Be ready to discuss how you can grow their online community and engage followers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Social Media Manager – Hybrid
Some tips for your application 🫡
Show Your Creativity: When applying for the Social Media Manager role, let your creativity shine through! Use engaging language and showcase your unique style in your application. Remember, we’re looking for someone who can bring fresh ideas to our social media presence.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in social media marketing, especially in the hospitality or food sectors. We want to see how your skills align with our needs, so don’t be shy about showcasing relevant projects!
Highlight Your Community Engagement Skills: Since this role involves managing an online community, emphasise any experience you have in engaging with followers and responding to comments. We love candidates who can demonstrate their ability to foster vibrant online communities!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Twine
✨Know Your Platforms
Make sure you’re well-versed in the social media platforms mentioned in the job description. Familiarise yourself with their latest features and trends, especially on Instagram, Facebook, and TikTok. This will show that you’re not just a user but someone who understands how to leverage these tools for brand growth.
✨Showcase Your Creativity
Prepare a portfolio that highlights your best social media campaigns, particularly those related to hospitality or food. Bring examples of engaging posts, stories, and any successful community engagement strategies you've implemented. This will demonstrate your ability to create content that resonates with audiences.
✨Engagement is Key
Be ready to discuss how you would manage and grow an online community. Think of specific strategies you could implement to respond to comments and reviews effectively. Showing that you have a proactive approach to community management will set you apart from other candidates.
✨Analytics Matter
Brush up on how to monitor and interpret social media analytics. Be prepared to talk about how you’ve used data to improve content performance in the past. This shows that you’re not only creative but also strategic in your approach to social media management.
