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For Companies At a Glance
- Tasks: Manage social media for a Syrian musician, creating engaging content and maintaining a posting schedule.
- Company: Twine connects freelancers with businesses needing creative and tech expertise.
- Benefits: Flexible work hours, remote options, and the chance to work in a vibrant creative environment.
- Why this job: Join a mission-driven team empowering creators while showcasing cultural heritage through digital storytelling.
- Qualifications: Experience in social media management, content creation, and a passion for the arts required.
- Other info: Occasional in-person shoots in Amsterdam may be needed.
The predicted salary is between 24000 - 42000 £ per year.
Overview
This role focuses on managing and elevating the Instagram presence for a specialized ADHD mental health practice in Richmond, London. The successful candidate will be responsible for developing and executing a content strategy that aligns with the practice’s compassionate, patient-focused brand. You will create engaging feed posts and daily stories, repurpose existing blog content, and foster community engagement by responding to comments and direct messages. The position requires a nuanced understanding of mental health communication, sensitivity to neurodivergent audiences, and familiarity with UK healthcare regulations. The role is ideal for someone with a proven track record in healthcare, mental health, or wellness social media management, and who can deliver insightful analytics and adapt to evolving Instagram trends. This is a single project with the potential for ongoing collaboration.
Deliverables
- Develop and implement a content strategy tailored to the practice’s brand and audience
- Create 3–4 high-quality Instagram feed posts per week and daily Instagram stories
- Repurpose existing blog content for Instagram formats
- Manage community engagement by responding to comments and direct messages daily
- Monitor and apply effective hashtag strategies to maximize reach and engagement
- Produce monthly analytics reports to track growth and inform strategy adjustments
- Stay current with Instagram trends and best practices in the mental health and wellness sector
Qualifications
- Demonstrated experience managing Instagram accounts for healthcare, mental health, or wellness brands
- Strong portfolio showcasing relevant social media campaigns and content
- Deep understanding of content sensitivities, confidentiality, and relevant UK healthcare regulations
- Familiarity with the UK healthcare context, including NHS and private practice environments
- Excellent written communication skills and ability to convey complex topics with empathy and clarity
- Proficiency in Instagram analytics and content planning tools
- UK-based or extensive knowledge of the UK mental health landscape
- Ability to work independently, meet deadlines, and adapt to feedback
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine\’s mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
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Social Media Manager employer: Twine
Contact Detail:
Twine Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Familiarise yourself with the musician's work and cultural background. This will help you create content that resonates with their identity and story, making your application stand out.
✨Tip Number 2
Showcase your previous experience in managing social media for artists or within the creative industries. Highlight specific campaigns or projects where you successfully engaged audiences and built an online presence.
✨Tip Number 3
Prepare a few content ideas or strategies tailored to the musician's brand. Presenting these during any discussions can demonstrate your proactive approach and understanding of their needs.
✨Tip Number 4
Be ready to discuss your proficiency with various social media platforms, especially Instagram, TikTok, and YouTube. Share examples of how you've used these platforms to create engaging content and grow an audience.
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in social media management and content creation, especially within the creative industries. Include specific examples of past work with musicians or artists to demonstrate your relevant skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the musician's identity and cultural heritage. Explain how you can translate their artistic vision into engaging digital content and outline your approach to building their online presence.
Showcase Your Work: If possible, include links to your previous social media campaigns or content you've created. This could be a portfolio or specific examples of successful posts that resonate with audiences, particularly in the music or arts sector.
Highlight Your Communication Skills: Emphasise your strong communication and storytelling abilities in both your CV and cover letter. Mention any experience you have in engaging with audiences and how you plan to maintain a consistent posting schedule for the musician.
How to prepare for a job interview at Twine
✨Showcase Your Creative Portfolio
Bring along examples of your previous work in social media management, especially any content you've created for musicians or artists. This will demonstrate your ability to translate artistic vision into engaging digital content.
✨Understand the Artist's Identity
Research the musician's background and cultural heritage before the interview. Be prepared to discuss how you can highlight their story through social media, showing that you can create culturally sensitive content.
✨Discuss Content Strategy
Be ready to talk about your approach to developing a content strategy. Explain how you would maintain a consistent posting schedule and engage the audience, as this is crucial for building an online presence.
✨Demonstrate Flexibility and Proactivity
Highlight your adaptability and proactive nature during the interview. Discuss how you can refine pacing and deliverables based on feedback, which is essential for the role's initial focus on establishing a consistent online presence.
