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- Tasks: Drive search-led growth through innovative SEM and SEO strategies in healthcare.
- Company: Join Twine, a leading freelance marketplace connecting top talent with innovative companies.
- Benefits: Remote work, competitive pay, and the chance to make a real impact.
- Why this job: Be at the forefront of digital marketing in a dynamic telehealth environment.
- Qualifications: Experience in SEM, technical SEO, and AI-driven media is essential.
- Other info: Collaborative culture with opportunities for professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Join a dynamic telehealth and wellness organization at the forefront of modern longevity, where you will play a pivotal role in driving search-led growth across both paid and organic channels. This position is ideal for a digital marketing professional with a strong background in SEM, technical SEO, and AI-driven media, particularly within regulated healthcare and wellness sectors. You will be responsible for managing campaigns on Google, Bing, and programmatic platforms, ensuring technical infrastructure is robust, and maintaining compliance with healthcare advertising regulations. Collaboration with cross-functional teams is essential to achieve ambitious search performance goals and uphold the highest standards of data governance and measurement.
Responsibilities
- Develop, execute, and optimize SEM and SEO strategies tailored to healthcare and wellness services.
- Manage paid media campaigns across Google, Bing, and programmatic platforms, ensuring maximum ROI.
- Oversee technical SEO, including site audits, schema markup, and backlink strategy.
- Implement and maintain analytics, tagging, and tracking systems for accurate performance measurement.
- Ensure all campaigns and data practices are HIPAA-compliant and adhere to healthcare advertising regulations.
- Collaborate with internal teams to align search strategies with broader marketing and business objectives.
- Provide regular reporting and actionable insights to stakeholders.
Qualifications
- Proven experience in SEM, technical SEO, and AI-driven media within healthcare, wellness, or similarly regulated industries.
- Strong knowledge of Google Ads, Bing Ads, programmatic platforms, and analytics tools (Google Analytics, Tag Manager, etc.).
- Expertise in technical SEO, backlink acquisition, and on-page/off-page optimization.
- Familiarity with HIPAA compliance, healthcare advertising standards, and data governance best practices.
- Analytical mindset with the ability to interpret data and generate actionable insights.
- Excellent communication skills and ability to work collaboratively across departments.
- Experience managing campaigns in high-competition, regulated environments is highly desirable.
- Availability for a full-time contract position; remote work supported.
SEO Specialist employer: Twine
Contact Detail:
Twine Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Specialist
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing and healthcare sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have a lead on that perfect SEO Specialist role!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your SEO projects and results. This is your chance to demonstrate your expertise in SEM and technical SEO, especially in regulated environments like healthcare. Make it easy for potential employers to see what you can do!
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of HIPAA compliance and healthcare advertising regulations. Be ready to discuss how you've tackled challenges in previous roles, particularly in high-competition environments. Confidence is key, so practice makes perfect!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for talented SEO Specialists like you. Keep an eye on our listings and make sure your application stands out by tailoring it to each role. Let’s get you that dream job!
We think you need these skills to ace SEO Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the SEO Specialist role. Highlight your experience in SEM, technical SEO, and any work you've done in regulated industries like healthcare. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how you can contribute to our mission. Be sure to mention specific achievements that demonstrate your expertise in SEO and SEM.
Showcase Your Analytical Skills: Since this role involves a lot of data interpretation, make sure to include examples of how you've used analytics tools to drive results in past campaigns. We love seeing numbers that back up your claims!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Twine
✨Know Your SEO Stuff
Make sure you brush up on your SEM and technical SEO knowledge before the interview. Be ready to discuss specific strategies you've implemented in the past, especially in regulated industries like healthcare. This will show that you understand the unique challenges and requirements of the role.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used analytics tools like Google Analytics and Tag Manager to measure campaign performance. Bring examples of how you've interpreted data to drive decisions and optimise campaigns. This will demonstrate your analytical mindset and ability to generate actionable insights.
✨Understand Compliance Requirements
Familiarise yourself with HIPAA compliance and healthcare advertising regulations. Be ready to discuss how you've ensured compliance in previous roles, as this is crucial for the position. Showing that you take data governance seriously will set you apart from other candidates.
✨Collaboration is Key
Since this role involves working with cross-functional teams, think of examples where you've successfully collaborated with others to achieve marketing goals. Highlight your communication skills and how you align search strategies with broader business objectives. This will illustrate your ability to work well within a team.
