At a Glance
- Tasks: Conduct a comprehensive SEO audit to enhance organic search performance for an eCommerce website.
- Company: Join Twine, a leading freelance marketplace connecting top talent with innovative companies.
- Benefits: Flexible freelance work, opportunity to work with diverse clients, and enhance your digital marketing skills.
- Other info: Work remotely and enjoy the freedom of freelance life while contributing to exciting projects.
- Why this job: Make a real impact on eCommerce growth while honing your SEO expertise in a dynamic environment.
- Qualifications: Experience in SEO audits, strong technical SEO knowledge, and proficiency with SEO tools.
The predicted salary is between 30000 - 50000 £ per year.
An established eCommerce website is seeking a digital marketing specialist to conduct a comprehensive SEO audit aimed at enhancing organic search performance. The focus is on identifying technical issues, content gaps, and opportunities for optimization to build a robust SEO foundation that supports sustainable growth. The ideal candidate will leverage data-driven insights to deliver actionable recommendations that improve site rankings and overall visibility.
Deliverables
- Perform a full SEO audit covering on-page SEO, site structure, and Core Web Vitals.
- Identify and document technical SEO issues affecting site performance and search rankings.
- Analyze content gaps and provide recommendations for new or improved content.
- Evaluate internal linking, URL structure, and site navigation for SEO best practices.
- Assess mobile usability and page speed, offering solutions for optimization.
- Deliver a detailed audit report with prioritized, actionable recommendations for improvement.
Requirements
- Proven experience conducting SEO audits for eCommerce or large-scale websites.
- Strong understanding of technical SEO, on-page optimization, and content strategy.
- Proficiency with SEO tools such as Google Search Console, SEMrush, Ahrefs, or Screaming Frog.
- Ability to analyze Core Web Vitals and provide technical recommendations.
- Excellent analytical, problem‐solving, and communication skills.
- Familiarity with eCommerce platforms and their SEO considerations.
- Availability to deliver the audit within agreed timelines and provide follow‐up support if needed.
SEO Specialist - Freelance in London employer: Twine
Twine is an exceptional employer for freelance digital marketing specialists, offering the flexibility to work remotely while connecting with a diverse range of clients from Fortune 500 companies to innovative startups. With a strong focus on empowering freelancers, Twine fosters a collaborative work culture that encourages professional growth and provides access to valuable resources and support, making it an ideal environment for those looking to enhance their skills and make a meaningful impact in the eCommerce sector.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Specialist - Freelance in London
✨Showcase Your Expertise with a Public Portfolio
As a freelancer in the digital learning and education space, having a strong public portfolio is crucial. Create a website or a blog where you can share your projects, case studies, and even testimonials from past clients. This not only demonstrates your skills but also lets potential clients see your unique approach to digital learning.
✨Engage in Digital Learning Communities
Join online forums, Facebook groups, or LinkedIn communities dedicated to education technology and freelance educators. Engage with discussions, share insights, and make connections. Remember, many gigs can come from these informal networks as people often post their needs or recommendations there.
✨Attend EdTech Events and Webinars
Keep an eye out for virtual and local events related to education technology. These gatherings are perfect for networking and finding freelance opportunities. Don’t be shy about promoting your services or sharing your work during Q&A sessions—visibility is key!
✨Direct Outreach to Potential Clients
Don't wait for opportunities to come to you! Research schools, universities, and organisations that might benefit from your freelancing services. Send them a personalised pitch highlighting how you can help. You might be surprised by how many are looking for skilled freelancers just like us!
We think you need these skills to ace SEO Specialist - Freelance in London
Some tips for your application 🫡
Show Off Your Digital Skills:In the digital learning and education space, it’s crucial to highlight your technical proficiencies. Make sure to include relevant tools you’ve used, like LMS platforms, authoring tools, or any e-learning software. We're interested in seeing how you've leveraged these skills in either previous projects or course development.
Portfolio is Key!:As a freelancer, your portfolio is your best friend. Showcase your previous digital learning projects, course designs, or any educational content you’ve created. Include links to anything you’ve developed—this is our way of seeing your creative flair and effectiveness in real-world applications.
Tailor Your Application for Each Project:Freelance roles often require a bespoke approach. When applying for SEO Specialist - Freelance at Twine, personalise your cover letter to reflect your understanding of their specific needs in digital learning, and how your background aligns with their goals. Make it clear why you are the perfect fit for them!
Rates and Availability Matter:Being freelance means you need to be upfront about your rates and availability. Include that information in your application, so Twine knows what to expect. It gives a professional touch and sets the stage for clear communication from the get-go.
How to prepare for a job interview at Twine
✨Know Your EdTech Tools
Before your chat with Twine, make sure you're familiar with popular digital learning platforms like Moodle or Moodle plugins. Being able to discuss your experience with these tools will really set you apart, especially since they play a crucial role in the education tech space.
✨Show Off Your Portfolio
As a freelancer, your portfolio is your best friend. Bring your A-game by showcasing case studies that highlight your ability to create engaging content or effective learning modules. Tailor what you show to the specific needs of Twine and make sure to point out how your work has improved learning outcomes.
✨Discuss Learning Trends
Be ready to chat about current trends in digital learning, like gamification or adaptive learning. Twine is likely looking for someone who stays up to date with industry shifts and can incorporate fresh ideas into their projects—proving you're not just about delivery but innovation too!
✨Pitching Your Rates Confidently
Since this is a freelance gig, come prepared to discuss your rates confidently. Know your worth and how your skills align with what Twine needs. Be ready to justify your prices based on your experience and the value you bring—they'll appreciate your professionalism!
