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- Tasks: Create eye-catching short-form video ads for TikTok, Instagram Reels, and Facebook.
- Company: Join a fast-growing DTC brand with a focus on creativity.
- Benefits: Flexible freelance work with potential for ongoing projects.
- Why this job: Make an impact by driving impulse purchases through engaging video content.
- Qualifications: Experience in video editing and understanding of performance marketing.
- Other info: Fast-paced environment with opportunities to showcase your creativity.
The predicted salary is between 15 - 22 £ per hour.
Join a fast-growing DTC brand to craft high-converting short-form video ads for Shopify products. This role focuses on producing engaging creatives for TikTok, Instagram Reels, and Facebook, with the primary goal of driving impulse purchases. You will leverage your expertise in video editing and performance marketing to deliver UGC-style ads that capture attention, communicate product benefits, and maximize conversions. The ideal candidate thrives in a fast-paced environment and understands the nuances of paid social campaigns.
Responsibilities
- Produce multiple short-form video ads (15–30 seconds) tailored for TikTok, Instagram Reels, and Facebook
- Develop compelling hooks and benefit-driven messaging to maximize scroll-stopping power
- Edit and optimize UGC-style creatives for high retention and engagement
- Collaborate on creative direction and iterate based on performance data
- Ensure all deliverables meet platform specifications and brand guidelines
Qualifications
- Proven experience creating and editing short-form video ads for e-commerce or DTC brands
- Strong understanding of performance marketing principles and paid social best practices
- Proficiency with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut)
- Ability to craft attention-grabbing hooks and communicate product benefits clearly
- Familiarity with TikTok, Instagram Reels, and Facebook ad formats and trends
- Excellent time management and ability to deliver high-quality work under tight deadlines
- Strong communication skills and openness to feedback
- Availability for a single project with potential for future work
Freelance Video Editor – Ad Campaigns in London employer: Twine
Contact Detail:
Twine Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Video Editor – Ad Campaigns in London
✨Tip Number 1
Get your portfolio sorted! Showcase your best short-form video ads, especially those that drove conversions. We want to see your creativity and how you can make products pop on platforms like TikTok and Instagram.
✨Tip Number 2
Network like a pro! Connect with other creatives and brands in the DTC space. We can’t stress enough how valuable it is to build relationships that could lead to freelance gigs or collaborations.
✨Tip Number 3
Stay updated on trends! Keep an eye on what’s working in video ads right now. We need to know you’re in tune with the latest hooks and formats that grab attention and drive impulse purchases.
✨Tip Number 4
Apply through our website! It’s the easiest way for us to see your application and get you in front of the right people. Don’t miss out on the chance to land that freelance gig with us!
We think you need these skills to ace Freelance Video Editor – Ad Campaigns in London
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your video editing experience in your application. Share specific examples of short-form ads you've created, especially for platforms like TikTok and Instagram Reels. We want to see your creativity shine!
Tailor Your Message: When applying, customise your cover letter to reflect how your skills align with our needs. Mention your understanding of performance marketing and how you can drive impulse purchases through engaging content. This helps us see why you're the perfect fit!
Keep It Concise: Remember, we’re looking for short-form video ads, so keep your application concise and to the point. Use clear language and bullet points to make it easy for us to see your qualifications at a glance.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important details about the role. Plus, we love seeing applications come through our platform!
How to prepare for a job interview at Twine
✨Know Your Platforms
Familiarise yourself with TikTok, Instagram Reels, and Facebook ad formats. Understand the nuances of each platform and how they cater to different audiences. This knowledge will help you demonstrate your expertise in creating high-converting video ads during the interview.
✨Showcase Your Best Work
Prepare a portfolio that highlights your best short-form video ads, especially those tailored for e-commerce or DTC brands. Be ready to discuss the creative process behind each piece and how you maximised engagement and conversions. This will give the interviewer insight into your skills and creativity.
✨Understand Performance Marketing
Brush up on performance marketing principles and paid social best practices. Be prepared to discuss how you've used data to inform your editing choices and optimise video content for better results. This shows that you not only create visually appealing content but also understand its impact on sales.
✨Be Open to Feedback
Demonstrate your willingness to collaborate and iterate based on feedback. Share examples of how you've adapted your work based on performance data or team input. This attitude is crucial in a fast-paced environment where flexibility and responsiveness are key to success.
