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- Tasks: Evaluate and enhance creative marketing campaigns generated by AI for top brands.
- Company: Join Twine, a leading freelance marketplace connecting talent with innovative companies.
- Benefits: Flexible remote work, competitive pay, and the chance to shape digital marketing strategies.
- Why this job: Make an impact in the evolving world of AI-driven marketing while working on exciting projects.
- Qualifications: Extensive digital marketing experience and strong creative evaluation skills required.
- Other info: Opportunity to collaborate with top brands and contribute to ethical marketing practices.
The predicted salary is between 36000 - 60000 £ per year.
This role focuses on evaluating creative campaign outputs generated by a large language model (LLM) for digital marketing initiatives. The position requires a senior marketer with a strong background in campaign strategy, creative assessment, and quality assurance. You will be responsible for reviewing a variety of deliverables, including campaign concepts, advertisements, brand positioning statements, influencer briefs, landing page copy, and content calendars. The primary objective is to benchmark and enhance the creative quality and strategic reasoning of LLM-generated outputs, ensuring they align with brand standards and ethical guidelines.
Deliverables
- Evaluate and score two LLM-generated creative outputs using a structured rubric.
- Provide concise rationales for each assessment, highlighting strengths, weaknesses, and actionable improvement suggestions.
- Develop or adapt an evaluation rubric with clear examples for each criterion.
- Share any existing frameworks or rubrics previously used in digital marketing evaluation or QA processes.
Requirements
- Extensive experience in digital marketing strategy, campaign development, and creative evaluation.
- Proven ability to apply structured rubrics and quality assurance frameworks to assess creative outputs.
- Strong understanding of brand voice, audience targeting, and ethical marketing practices.
- Demonstrated skill in identifying and addressing unethical persuasion patterns in marketing content.
- Excellent written communication skills, with the ability to provide clear, actionable feedback.
- Familiarity with LLM-generated content and AI-driven marketing tools is highly desirable.
- Availability for a single, project-based engagement with prompt turnaround.
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
Freelance Marketing – Remote in London employer: Twine
Contact Detail:
Twine Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Marketing – Remote in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world and let them know you're on the lookout for freelance gigs. You never know who might have a lead or can refer you to someone looking for your expertise.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your best work in campaign strategy and creative evaluation. Make sure it’s easy to access and share, so potential clients can see what you bring to the table.
✨Tip Number 3
Stay active on freelance platforms like Twine. Regularly check for new opportunities and apply directly through our website. The more you put yourself out there, the better your chances of landing that perfect project!
✨Tip Number 4
Prepare for interviews by brushing up on your knowledge of LLM-generated content and ethical marketing practices. Be ready to discuss how you can enhance creative quality and align outputs with brand standards during your chats with potential clients.
We think you need these skills to ace Freelance Marketing – Remote in London
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your extensive experience in digital marketing strategy and campaign development. We want to see how you've tackled creative evaluation in the past, so don’t hold back on those impressive projects!
Be Clear and Concise: When you’re writing your application, keep it clear and to the point. We appreciate well-structured responses that get straight to the heart of your skills and experiences, especially when it comes to providing actionable feedback.
Tailor Your Application: Don’t just send a generic application! Tailor your responses to align with our job description. Show us how your background in quality assurance and ethical marketing practices makes you the perfect fit for this role.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important details!
How to prepare for a job interview at Twine
✨Know Your Campaigns Inside Out
Before the interview, brush up on your past campaign strategies and outcomes. Be ready to discuss specific examples where you evaluated creative outputs and how you applied quality assurance frameworks. This will show your depth of experience and understanding of the role.
✨Familiarise Yourself with LLMs
Since this role involves evaluating LLM-generated content, make sure you understand how these models work and their implications in marketing. Bring examples of how you've previously assessed AI-generated content or any frameworks you've used, as this will demonstrate your expertise.
✨Prepare for Ethical Discussions
Given the focus on ethical marketing practices, be prepared to discuss how you've identified and addressed unethical persuasion patterns in your previous work. Think of specific instances where you had to make tough calls regarding brand integrity.
✨Craft Clear Feedback Examples
During the interview, you may be asked to provide feedback on sample creative outputs. Practice articulating your thoughts clearly and concisely, highlighting strengths and weaknesses while offering actionable suggestions. This will showcase your communication skills and ability to provide constructive criticism.
