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- Tasks: Create eye-catching short-form video ads for TikTok, Instagram Reels, and Facebook.
- Company: Join a fast-growing DTC brand with a focus on creativity.
- Benefits: Flexible freelance work with potential for ongoing projects.
- Why this job: Make an impact by driving impulse purchases through engaging video content.
- Qualifications: Experience in video editing and understanding of performance marketing.
- Other info: Collaborate in a dynamic environment with opportunities to grow your portfolio.
The predicted salary is between 1500 - 2500 £ per month.
Join a fast-growing DTC brand to craft high-converting short-form video ads for Shopify products. This role focuses on producing engaging creatives for TikTok, Instagram Reels, and Facebook, with the primary goal of driving impulse purchases. You will leverage your expertise in video editing and performance marketing to deliver UGC-style ads that capture attention, communicate product benefits, and maximize conversions. The ideal candidate thrives in a fast-paced environment and understands the nuances of paid social campaigns.
Responsibilities
- Produce multiple short-form video ads (15–30 seconds) tailored for TikTok, Instagram Reels, and Facebook
- Develop compelling hooks and benefit-driven messaging to maximize scroll-stopping power
- Edit and optimize UGC-style creatives for high retention and engagement
- Collaborate on creative direction and iterate based on performance data
- Ensure all deliverables meet platform specifications and brand guidelines
Qualifications
- Proven experience creating and editing short-form video ads for e-commerce or DTC brands
- Strong understanding of performance marketing principles and paid social best practices
- Proficiency with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut)
- Ability to craft attention-grabbing hooks and communicate product benefits clearly
- Familiarity with TikTok, Instagram Reels, and Facebook ad formats and trends
- Excellent time management and ability to deliver high-quality work under tight deadlines
- Strong communication skills and openness to feedback
- Availability for a single project with potential for future work
Freelance Video Editor – Ad Campaigns employer: Twine
Contact Detail:
Twine Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Video Editor – Ad Campaigns
✨Tip Number 1
Get your portfolio in shape! Showcase your best short-form video ads, especially those that drove conversions. We want to see your creativity and how you can make products pop on platforms like TikTok and Instagram.
✨Tip Number 2
Network like a pro! Connect with other creatives and brands in the DTC space. Join relevant groups on social media or attend industry events. We can help you find opportunities through our website, so keep an eye out!
✨Tip Number 3
Stay updated on trends! Follow the latest ad formats and styles on TikTok and Instagram. Knowing what’s hot will help you craft scroll-stopping hooks that grab attention and drive impulse purchases.
✨Tip Number 4
Be ready to collaborate! When you land an interview, show your willingness to iterate based on feedback. We thrive on teamwork, and demonstrating your openness to creative direction can set you apart from the crowd.
We think you need these skills to ace Freelance Video Editor – Ad Campaigns
Some tips for your application 🫡
Showcase Your Best Work: When applying, make sure to include a portfolio that highlights your best short-form video ads. We want to see your creativity and how you’ve crafted engaging content that drives impulse purchases.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your cover letter and CV to reflect your understanding of performance marketing and the specific requirements of this role. We love seeing candidates who really get what we’re about.
Highlight Relevant Experience: Make sure to emphasise any previous experience you have with DTC brands or e-commerce. We’re looking for someone who knows the ins and outs of creating UGC-style ads that convert, so let us know how you’ve done this in the past!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Twine
✨Showcase Your Best Work
Before the interview, curate a portfolio that highlights your best short-form video ads. Make sure to include examples tailored for TikTok, Instagram Reels, and Facebook, as this will demonstrate your understanding of platform-specific requirements and trends.
✨Know Your Metrics
Be prepared to discuss how your videos have performed in the past. Familiarise yourself with key performance indicators like engagement rates and conversion metrics, as this shows you understand the importance of performance marketing in driving impulse purchases.
✨Craft Compelling Hooks
Think about some attention-grabbing hooks you’ve used in previous projects. During the interview, share these ideas and explain how they effectively communicated product benefits. This will highlight your creativity and strategic thinking.
✨Be Open to Feedback
Demonstrate your willingness to collaborate and iterate based on performance data. Share examples of how you've adapted your work based on feedback in the past, as this shows you can thrive in a fast-paced environment and are committed to delivering high-quality results.
