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- Tasks: Drive a local marketing campaign for a new payment app in London’s independent shops.
- Company: Join Twine, a leading freelance marketplace connecting talent with innovative companies.
- Benefits: Flexible freelance role with opportunities to shape impactful marketing strategies.
- Why this job: Make a real difference in your community while showcasing your digital marketing skills.
- Qualifications: Experience in digital marketing and a strong understanding of the London market.
- Other info: Collaborate with a dynamic team and enjoy creative freedom in your work.
The predicted salary is between 36000 - 60000 £ per year.
Job Overview
This role is focused on driving a high-impact, hyper-local marketing campaign for the launch of a new in-store payment and rewards app targeting independent shops in London. The primary objective is to achieve rapid market penetration in the Tooting and Hackney/Dalston areas through innovative, digital-first strategies and creative concepts. The ideal candidate is a London-based freelancer with a deep understanding of the local scene, capable of developing actionable strategy blueprints, content guides, and user-generated content (UGC) visual outlines to support early user engagement. You will collaborate closely with the internal team, providing detailed campaign strategies and creative direction to ensure a successful launch.
Deliverables
- Comprehensive campaign strategy tailored for hyper-local market penetration in Tooting and Hackney/Dalston
- Execution guides for digital channels, including Instagram, TikTok, and Google
- Local community engagement playbooks and outreach frameworks
- Strategic messaging frameworks for push notifications, email, and social media
- Creative concepts and visual outlines for UGC and digital assets
- Content guides to support rapid asset production by the internal team
Requirements
- Proven experience in digital marketing strategy, ideally for app launches or local market campaigns
- Strong knowledge of the London market, with a focus on independent retail and community engagement
- Demonstrated ability to create actionable marketing blueprints and content guides
- Expertise in developing UGC-style strategies and creative concepts for digital channels
- Familiarity with Instagram, TikTok, Google, and other relevant digital platforms
- Excellent communication and documentation skills
- Ability to deliver high-quality work within tight deadlines
- London-based and available for in-person research or collaboration as needed
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine\’s mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
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Freelance Digital Marketing – London employer: Twine
Contact Detail:
Twine Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Digital Marketing – London
✨Tip Number 1
Network like a pro! Attend local events in Tooting and Hackney/Dalston to meet potential clients and collaborators. We can’t stress enough how important it is to build those connections face-to-face.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your previous digital marketing campaigns, especially any that focus on local markets. We want to see your creativity and strategy in action!
✨Tip Number 3
Leverage social media! Use platforms like Instagram and TikTok to showcase your expertise and engage with the community. We recommend sharing insights or tips related to digital marketing to attract attention.
✨Tip Number 4
Apply through our website! It’s the best way to get noticed by potential clients. We’re all about connecting talented freelancers with exciting opportunities, so don’t miss out!
We think you need these skills to ace Freelance Digital Marketing – London
Some tips for your application 🫡
Show Off Your Local Knowledge: Make sure to highlight your understanding of the London market, especially in Tooting and Hackney/Dalston. We want to see how you can leverage local insights to create impactful marketing strategies.
Be Creative with Your Concepts: Since this role is all about innovative digital-first strategies, don’t hold back on showcasing your creative ideas. Share examples of past campaigns or concepts that demonstrate your ability to think outside the box.
Tailor Your Application: Customise your application to reflect the specific requirements mentioned in the job description. We love seeing candidates who take the time to align their skills and experiences with what we’re looking for.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Twine
✨Know Your Local Scene
Since the role focuses on hyper-local marketing in Tooting and Hackney/Dalston, make sure you brush up on your knowledge of these areas. Be ready to discuss local trends, independent shops, and community engagement strategies that resonate with the target audience.
✨Showcase Your Digital Savvy
Prepare to demonstrate your expertise in digital marketing channels like Instagram, TikTok, and Google. Bring examples of past campaigns you've executed, especially those that involved user-generated content or innovative strategies, to show how you can drive engagement.
✨Craft a Campaign Blueprint
Think about how you would approach the campaign for the app launch. Prepare a rough outline of a campaign strategy that includes messaging frameworks and execution guides. This will show your proactive thinking and ability to create actionable plans.
✨Communicate Clearly and Confidently
Strong communication skills are key for this role. Practice articulating your ideas clearly and concisely. Be prepared to discuss how you would collaborate with the internal team and ensure everyone is aligned on the campaign goals.