Freelance Creative Lead – Luxury Fashion London

This role offers an exciting opportunity to shape the visual identity of a luxury Indian occasionwear brand based in London. As the Creative Lead, you will drive the creative vision for both made-to-measure and ready-to-wear collections, ensuring all brand visuals, campaigns, and content are cohesive and aligned with the brand\’s modern heritage ethos. You will oversee the entire creative process, from concept development to final delivery, collaborating closely with creative teams and managing photoshoots that capture the brand\’s unique blend of tradition and contemporary style. This position is ideal for a creative professional with a passion for fashion, a keen eye for detail, and the ability to lead projects in a fast-paced, high-end environment.

Responsibilities

• Develop and execute creative concepts for brand campaigns, lookbooks, and digital content
• Plan, organize, and direct photoshoots, ensuring all visuals reflect the brand\’s identity and standards
• Coordinate and lead creative teams, including photographers, stylists, and models, to deliver high-quality outputs
• Maintain consistency in visual tone and storytelling across all digital channels and marketing materials
• Oversee the production of content for both made-to-measure and ready-to-wear collections
• Ensure all creative deliverables are completed on time and within project scope
• Collaborate with marketing and product teams to align creative direction with business objectives
• Stay updated on industry trends, particularly within luxury and bridalwear, to inform creative strategy

Skills And Requirements

• Proven experience in creative direction, content creation, or fashion campaign management, ideally within luxury or bridalwear sectors
• Strong portfolio demonstrating expertise in visual storytelling, campaign development, and photoshoot execution
• Exceptional organizational and leadership skills, with the ability to manage multiple projects simultaneously
• Proficiency in creative software (e.g., Adobe Creative Suite) and familiarity with digital content production workflows
• Detail-oriented mindset with a commitment to maintaining high standards of quality and brand consistency
• Excellent communication and team coordination abilities
• Enthusiastic, proactive, and adaptable approach to creative challenges
• On-site availability in London; hybrid working may be considered
• Freelance or part-time availability, with potential for a long-term leadership role as the brand grows

About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

Our Mission
Twine\’s mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.