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- Tasks: Create persuasive ad scripts and captions for YouTube and Meta campaigns.
- Company: Twine connects freelancers with businesses needing creative and tech expertise.
- Benefits: Enjoy remote work flexibility and collaborate with a dynamic team.
- Why this job: Join a performance-driven culture that values creativity and results.
- Qualifications: 3 years of direct response copywriting experience, especially for ads.
- Other info: Submit a Loom video introduction to showcase your fit for the role.
The predicted salary is between 24000 - 36000 £ per year.
Join to apply for the Copywriter role at Twine
Join to apply for the Copywriter role at Twine
A digital marketing agency is seeking a part-time, remote Copywriter to develop persuasive and conversion-focused ad scripts and captions for campaigns on YouTube and Meta. This role involves creating attention-grabbing hooks, layered messaging, and compelling calls-to-action tailored to various ad formats. The copywriter will collaborate closely with creative and ad operations teams, while continuously refining messaging based on campaign performance data. Experience writing for UGC-style content and short-form video scripts is beneficial, as is familiarity with advertising tools like Facebook Ads Manager or YouTube Ads. This is a performance-driven role suited for a detail-oriented communicator with a passion for results.
Requirements
- Minimum 3 years of experience in direct response copywriting, specifically for YouTube and Meta ads
- Proven ability to write compelling ad copy for multiple formats and platforms
- Strong grasp of performance-driven messaging, including hooks, layered narratives, and CTAs
- Ability to revise copy based on performance insights and feedback
- Familiarity with UGC-style ads and short-form video scriptwriting is a plus
- Experience using Facebook Ads Manager and/or YouTube Ads is advantageous
- Excellent written and spoken English (C2-level fluency required)
- Strong collaboration and communication skills in a remote work environment
- Must submit a Loom video introduction explaining your suitability for the role
About Twine
Twine is a leading marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise.
Our Mission
Twine\’s mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
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Art/Creative
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Marketing Services
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Copywriter employer: Twine
Contact Detail:
Twine Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Copywriter
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially on platforms like YouTube and Meta. Understanding what types of ad copy perform well can give you an edge when discussing your ideas during interviews.
✨Tip Number 2
Create a portfolio that showcases your best work, particularly focusing on UGC-style content and short-form video scripts. Highlighting relevant examples will demonstrate your capability to write compelling ad copy tailored for these formats.
✨Tip Number 3
Prepare to discuss how you've used performance data to refine your copy in past roles. Being able to articulate specific examples of how you've improved ad performance through your writing will impress potential employers.
✨Tip Number 4
When submitting your Loom video introduction, make sure to convey your passion for results and detail-oriented approach. This is your chance to showcase not just your skills, but also your personality and fit for a remote team environment.
We think you need these skills to ace Copywriter
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in direct response copywriting, especially for YouTube and Meta ads. Include specific examples of ad copy you've written that resulted in high engagement or conversions.
Craft a Compelling Cover Letter: In your cover letter, emphasise your passion for creating persuasive ad scripts and captions. Mention your familiarity with UGC-style content and short-form video scripts, as well as any experience with advertising tools like Facebook Ads Manager or YouTube Ads.
Create a Loom Video Introduction: Since the application requires a Loom video introduction, prepare a concise video explaining why you're a great fit for the role. Highlight your relevant experience, skills, and what excites you about working with Twine.
Showcase Your Writing Samples: Include links to your best writing samples that demonstrate your ability to create attention-grabbing hooks and compelling calls-to-action. Make sure these samples reflect your versatility across different ad formats and platforms.
How to prepare for a job interview at Twine
✨Showcase Your Copywriting Skills
Prepare a portfolio that highlights your best ad scripts and captions, especially those tailored for YouTube and Meta. Be ready to discuss the thought process behind each piece and how they performed in terms of engagement and conversion.
✨Understand Performance Metrics
Familiarise yourself with key performance indicators relevant to ad campaigns. Be prepared to discuss how you've used data to refine your copy in the past, demonstrating your ability to adapt based on feedback and results.
✨Demonstrate Collaboration Experience
Since this role involves working closely with creative and ad operations teams, share examples of successful collaborations. Highlight how you’ve communicated effectively in remote settings and contributed to team projects.
✨Prepare Your Loom Video Introduction
Craft a concise and engaging Loom video that outlines your suitability for the role. Focus on your experience, skills, and passion for copywriting, ensuring it reflects your personality and enthusiasm for the position.
