Freelance Marketing in Chester

St Peter’s Café in Chester is seeking a freelance digital marketing specialist to elevate its brand presence and drive customer engagement. The successful candidate will be responsible for translating the café’s values and vision into actionable marketing strategies that increase awareness, attract new customers, and foster loyalty among locals, city‑centre workers, and visitors. The position requires a creative approach to both digital and traditional marketing channels, ensuring the café’s identity is compelling and consistent with its historic roots.

Deliverables

• Develop and implement a comprehensive marketing strategy tailored to the café’s unique brand and audience.
• Refine and articulate the café’s storytelling across all marketing materials and channels.
• Plan and execute outreach campaigns targeting local residents, city‑centre workers, and tourist groups.
• Enhance the café’s presence across paid, owned, and earned media, including social media, email marketing, and digital advertising.
• Monitor and report on campaign performance, providing actionable insights for continuous improvement.
• Collaborate with café staff to ensure marketing initiatives align with operational goals and community values.

Requirements

• Demonstrated experience in digital marketing, preferably within the hospitality, food, or retail sectors.
• Strong copywriting and storytelling skills, with the ability to craft compelling narratives.
• Proficiency in managing social media platforms, email marketing tools, and digital advertising campaigns.
• Ability to analyze marketing data and adjust strategies for optimal results.
• Creative mindset with a keen eye for branding and visual identity.
• Excellent communication and collaboration skills.
• Availability for part‑time, contract‑based work; remote work possible but some on‑site presence in Chester may be beneficial.

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Seniority level

Entry level

Employment type

Contract

Job function

Marketing

Industries

Marketing Services