At a Glance
- Tasks: Create a calming and engaging brand identity for a mindfulness-focused startup.
- Company: Twine connects freelancers with companies needing creative and tech expertise.
- Benefits: Enjoy flexible freelance work with potential for ongoing collaboration.
- Other info: Opportunity to shape a brand that impacts communities through upcycling workshops.
- Why this job: Join a meaningful project that blends creativity with mindfulness and sustainability.
- Qualifications: Experience in brand design, especially in wellness or education, is preferred.
The predicted salary is between 30000 - 42000 £ per year.
Overview
Join to apply for the Brand Identity Designer (Freelance) role at Twine.
A mindfulness and textiles teacher/designer is seeking a brand designer to rethink and develop the visual identity for a new startup. The project centers on upcycling kits and workshops that integrate mindfulness practices, targeting individuals, schools, workplaces, and community groups through a CIC initiative. The goal is to create a brand identity that feels calm and gentle while remaining engaging and approachable. This includes logo design and visual assets that convey both creativity and tranquility. The role is scoped as a single job but has strong potential for ongoing collaboration as the project evolves.
Responsibilities
- Develop a refreshed brand identity aligned with mindfulness and sustainability values.
- Create a new logo that reflects creativity, calmness, and accessibility.
- Design supporting visual assets, including typography, color palettes, and imagery guidelines.
- Ensure the aesthetic works across digital and print applications, including workshops and community programs.
- Provide brand guidelines for consistent application across platforms.
Requirements
- Experience in brand design with a portfolio demonstrating work in wellness, education, or creative industries preferred.
- Strong skills in logo design, visual storytelling, and cohesive identity development.
- Proficiency in design tools such as Adobe Creative Suite or Figma.
- Ability to balance minimal, calming aesthetics with engaging, contemporary design elements.
- Strong communication skills to collaborate on refining vision and values into visuals.
- Capacity to deliver within agreed timelines and adapt to potential follow-up needs.
- Interest in mindfulness, sustainability, or creative community projects is a plus.
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine\'s mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
Seniority level
- Associate
Employment type
- Contract
Job function
- Design
Industries
- Software Development
Brand Identity Designer (Freelance) employer: Twine
Twine is an exceptional employer for creative professionals, offering a unique opportunity to work on meaningful projects that blend mindfulness and sustainability. With a supportive work culture that values collaboration and innovation, freelancers can expect not only competitive compensation but also the chance for ongoing partnerships as projects evolve. Located in a vibrant freelance marketplace, Twine empowers designers to connect with diverse clients while fostering personal and professional growth in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Identity Designer (Freelance)
✨Tip Number 1
Familiarise yourself with the principles of mindfulness and sustainability, as these are key themes for the brand identity designer role. Understanding these concepts will help you create designs that resonate with the target audience and align with the project's values.
✨Tip Number 2
Showcase your portfolio with projects that highlight your experience in wellness or education sectors. Tailoring your portfolio to reflect relevant work will demonstrate your capability to deliver a brand identity that feels calm and engaging.
✨Tip Number 3
Prepare to discuss your design process during interviews. Be ready to explain how you balance minimalism with contemporary design elements, as this is crucial for creating a visual identity that meets the project's needs.
✨Tip Number 4
Network with professionals in the mindfulness and creative community sectors. Engaging with like-minded individuals can provide insights into the industry and may lead to valuable connections that could enhance your application.
We think you need these skills to ace Brand Identity Designer (Freelance)
Some tips for your application 🫡
Understand the Brand:Before applying, take time to understand Twine's mission and the specific needs of the mindfulness and textiles teacher/designer. This will help you tailor your application to demonstrate how your skills align with their vision.
Showcase Relevant Experience:Highlight your experience in brand design, particularly in wellness, education, or creative industries. Include specific examples from your portfolio that showcase your ability to create calming and engaging visual identities.
Tailor Your Portfolio:Select pieces from your portfolio that best reflect the requirements of the role. Focus on projects that demonstrate your skills in logo design, visual storytelling, and cohesive identity development, especially those that align with mindfulness and sustainability.
Craft a Compelling Cover Letter:Write a cover letter that not only outlines your qualifications but also expresses your passion for mindfulness and sustainability. Explain how your design philosophy aligns with the project's goals and your enthusiasm for potential ongoing collaboration.
How to prepare for a job interview at Twine
✨Showcase Your Portfolio
Make sure to bring a well-curated portfolio that highlights your previous work in brand design, especially projects related to wellness or education. This will demonstrate your ability to create calming and engaging visuals that align with the company's mission.
✨Understand the Brand's Values
Before the interview, research Twine and its focus on mindfulness and sustainability. Be prepared to discuss how your design philosophy aligns with these values and how you can contribute to creating a brand identity that reflects them.
✨Prepare for Collaboration
Since the role involves collaboration, think of examples from your past experiences where you successfully worked with clients or teams to refine a vision. Highlight your communication skills and adaptability in your responses.
✨Discuss Design Tools Proficiency
Be ready to talk about your proficiency in design tools like Adobe Creative Suite or Figma. You might be asked to explain your design process or how you use these tools to create cohesive brand identities, so have specific examples in mind.
