At a Glance
- Tasks: Lead marketing strategies to attract and engage students globally.
- Company: Dynamic education organisation with a focus on growth and innovation.
- Benefits: Up to £55,000 salary, 25 days leave, hybrid work, and career development.
- Other info: Fast-paced environment with opportunities for creativity and leadership.
- Why this job: Make a real impact in shaping marketing strategies and driving success.
- Qualifications: 5+ years in marketing, preferably in education; degree in relevant field.
The predicted salary is between 50000 - 55000 € per year.
This is an opportunity to take ownership of marketing across a growing education and training organisation, shaping how we attract, engage and convert students and partners across the world — driving stronger lead generation, enhancing brand consistency, and improving digital performance across multiple channels.
This role offers significant scope to influence how marketing operates, from refining strategy through to improving processes, reporting and overall campaign effectiveness. You’ll be trusted to own your area, lead initiatives end-to-end, and work closely with stakeholders across the business.
You’ll also manage a small internal marketing team and external design agency, setting direction, prioritising activity and ensuring a consistently high standard of output across all marketing channels. You’ll be working in a fast-paced, multi-programme environment where priorities can shift, so the ability to stay organised, proactive and commercially focused is key. This role is ideal for a hands-on, commercially minded Marketer — someone who enjoys balancing strategy and execution and wants real visibility, ownership and impact across the business.
What you’ll be responsible for:
- Strategy & planning: Develop and deliver integrated marketing plans aligned to business growth goals; Own campaign planning across digital and offline channels; Manage marketing budget and performance reporting.
- Execution & performance: Lead delivery of campaigns across email, PPC, SEO, website and content; Optimise conversion, engagement and ROI across channels; Oversee website updates and user experience improvements.
- Stakeholder & brand management: Act as a key marketing partner to internal teams; Ensure brand consistency across all channels and communications; Manage external agencies and suppliers where required.
Essential Knowledge and Experience:
- Previous marketing experience in Education sector and/or specifically English Language Schools (essential), Apprenticeship (desirable) and/or Government contracts (desirable).
- 5 years minimum demonstratable experience in a similar marketing role.
- Extensive knowledge of marketing strategies, channels and branding.
- Expertise in digital strategy, SEO, paid media and website optimisation.
Essential Qualifications and Skills:
- Educated to degree level or equivalent in marketing, digital media communications or related field.
- Master's degree or professional qualification (CIM) in a relevant field will be advantageous.
Contract information: This will be a fixed-term contract for maternity cover ideally starting in July and interviews taking place in June. Hours will be Monday to Friday (3 days in Greenwich and 2 days working from home) with some UK travel as required.
Company Benefits: up to 25 days annual leave + bank holidays per year + birthday day off - pension contributions – career development opportunities – team support – employee assist programme – plus more.
Marketing Manager employer: Twin Group
Join a dynamic education and training organisation in Greenwich, where as a Marketing Manager, you'll have the opportunity to shape marketing strategies that drive student engagement and brand growth. With a supportive work culture that values employee development, you can enjoy up to 25 days of annual leave, a birthday day off, and a hybrid working model that promotes work-life balance. This role not only offers significant ownership and visibility but also the chance to lead a talented team in a fast-paced environment, making a real impact on the organisation's success.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the education sector and let them know you're on the hunt for a Marketing Manager role. You never know who might have the inside scoop on opportunities or can put in a good word for you.
✨Tip Number 2
Get your online presence sorted! Make sure your LinkedIn profile is up-to-date and showcases your marketing expertise, especially in the education sector. Engage with relevant content and connect with industry leaders to boost your visibility.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can enhance their brand consistency and drive lead generation. Show them you’re not just a fit, but the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in the education sector and any relevant campaigns you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing in education and how you can drive our goals forward. Keep it engaging and personal, just like we do at StudySmarter.
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you've improved engagement or ROI in previous roles. We love numbers that tell a story!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Twin Group
✨Know Your Marketing Stuff
Make sure you brush up on your marketing knowledge, especially in the education sector. Be ready to discuss specific strategies you've used in previous roles, particularly around digital channels like SEO and PPC. This will show that you understand the nuances of the industry and can hit the ground running.
✨Showcase Your Leadership Skills
Since this role involves managing a small team and working with external agencies, be prepared to share examples of how you've successfully led projects or teams in the past. Highlight your ability to prioritise tasks and maintain high standards, as this is crucial in a fast-paced environment.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle shifting priorities or challenges in campaign execution. Think of specific examples from your experience where you've had to adapt quickly and still deliver results. This will demonstrate your proactive and commercially focused mindset.
✨Align with Company Values
Research the company’s mission and values, and think about how your personal values align with theirs. Be ready to articulate why you're passionate about education and how you can contribute to their goals. This connection can really set you apart from other candidates.
