At a Glance
- Tasks: Create and scale customer advocacy programs, showcasing success stories across various marketing channels.
- Company: Join Twilio, a remote-first company revolutionising global communications.
- Benefits: Competitive pay, generous time off, wellness leave, and healthcare benefits.
- Other info: Remote role based in London with opportunities for meaningful in-person connections.
- Why this job: Make a real impact by amplifying customer stories and driving engagement.
- Qualifications: 6+ years in customer marketing with strong storytelling and communication skills.
The predicted salary is between 60000 - 70000 £ per year.
At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day.
The Twilio Customer Marketing team is looking for a builder to create and scale our customer advocacy program in EMEA. In this role, you will help source, activate, and amplify customer success stories, orchestrating each step of the customer storytelling across marketing campaigns and programs. This individual will work in partnership with marketing and sales stakeholders to build a pipeline of customer advocates, and lead them through integrated end-to-end engagements across marketing programs to showcase their stories. Along the way, this customer marketer will be responsible for wearing our customers’ shoes and building customised, relevant, and mutually beneficial co-marketing experiences.
Responsibilities
- Partner with sales, product, and marketing to identify and nurture Twilio customer advocates.
- Develop a deep understanding of the narratives that resonate with EMEA audiences best and map them directly to our customer programs.
- Lead end-to-end engagements with customers to showcase their success stories across content, events, PR, campaigns, and beyond.
- Deliver a steady drumbeat of high-impact customer stories to help our customers and prospects understand Twilio’s value and business impact.
- Balance the needs both locally and centrally for EMEA customer storytelling, wearing the customers’ shoes and become a trusted partner.
Qualifications
Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!
Required:
- 6+ years in customer marketing, advocacy or related roles.
- Excellent communication and storytelling skills.
- Experience working cross functionally with both sales and marketing roles.
- Experience working directly with senior executives in customer accounts on marketing engagements (stories, speaking opps, etc.).
Desired:
- B2B technology marketing experience preferred.
- Experience with large enterprise customers and Global 2000 brands preferred.
Location
This role will be remote and based in London, UK.
Travel
We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 15% travel is anticipated to help you connect in-person in a meaningful way.
What We Offer
Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.
Twilio thinks big. Do you? We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts. So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now!
If this role isn't what you're looking for, please consider other open positions. Twilio is proud to be an equal opportunity employer.
Senior Customer Marketing Manager employer: Twilio
At Twilio, we pride ourselves on being a remote-first employer that fosters a strong culture of connection and global inclusion. Our commitment to employee growth is evident through our diverse opportunities for career development, competitive benefits, and a supportive environment that encourages innovation and community engagement. Join us in London and be part of a vibrant team that values your unique experiences while making a meaningful impact in the world of communications.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Customer Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Twilio and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Twilio are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Twilio on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Twilio. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Customer Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Twilio. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Twilio:Show us that you’ve done your homework! In your application, briefly mention what you admire about Twilio’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Twilio
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Twilio will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Twilio, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
