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For Companies At a Glance
- Tasks: Drive growth through innovative marketing strategies and data-driven campaigns.
- Company: Join Twilio, a leader in shaping the future of communications.
- Benefits: Enjoy competitive pay, generous time off, and wellness support.
- Why this job: Make a real impact in a remote-first, inclusive environment.
- Qualifications: 5+ years in growth marketing with SaaS experience required.
- Other info: Collaborate globally and unleash your potential with Twilio Magic.
The predicted salary is between 36000 - 60000 ÂŁ per year.
At Twilio, we’re shaping the future of communications, delivering innovative solutions to businesses and empowering developers worldwide to craft personalised customer experiences. Our dedication to remote‑first work and a strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team making a global impact each day.
This role is responsible for driving measurable revenue impact in EMEA through data‑driven lifecycle and engagement programs. You will partner with Marketing, Product, Operations, and Analytics to design, launch, and optimise campaigns across email, SMS, in‑product surfaces, and other channels. The position uses customer insights and behavioural signals to shape lifecycle strategies, improve activation and adoption, and run experiments that raise overall customer value.
Responsibilities
- Lead and optimise lifecycle and engagement programs that drive measurable growth across Twilio’s product portfolio.
- Coordinate and execute omnichannel campaigns across email, website, Twilio Console, SMS, and in‑product experiences.
- Identify and activate key lifecycle moments to improve activation, deepen adoption, and surface the right product paths for customers.
- Design, run, and scale experiments to refine messaging, timing, and channel mix, with a strong bias toward fast iteration and learning.
- Collaborate with peers, analytics, product, and ops to build data‑informed programs using Twilio Segment, Salesforce, and reverse ETL pipelines.
- Continuously analyse program performance and use insights to refine strategy, increase customer value, and accelerate product adoption.
Due to the unique challenges in EMEA, this role offers an opportunity to take full ownership of our self‑service ecosystem. A test‑and‑learn approach is at the heart of this position, building and challenging hypotheses while engaging stakeholders and peers to drive performance across all channels.
Required
- 5+ years in growth marketing with experience driving activation, adoption, and revenue impact in a SaaS environment.
- Hands-on experience with advanced orchestration platforms like Segment, reverse ETL pipelines, Salesforce, and in‑product orchestration tools.
- Comfortable leveraging AI agents and automation tools to accelerate campaign production, experimentation, personalisation, and insight generation at scale.
- Proven ability to design and execute omnichannel programs triggered by customer behaviour, intent signals, and lifecycle data.
- Strong understanding of the customer lifecycle and how to identify moments that influence product usage and future value.
- Analytical mindset with the ability to independently explore data, develop insights, and convert findings into actions.
- Excellent communicator and collaborator across cross‑functional teams.
Desired
- Experience in Python and SQL for data analysis, prototyping, and automation.
- Familiarity with BI tools such as Looker or Tableau.
- Hands-on experience with machine learning and generative AI, particularly in applying these techniques to sales or growth use cases.
- Strong communication and stakeholder management skills, with experience collaborating across global, cross‑functional teams.
- Proficiency in European languages.
Location
This role will be remote, and based in the UK.
Travel
You may be required to travel occasionally to participate in project or team in‑person meetings.
What We Offer
Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.
Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, colour, national origin, sex, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.
EMEA Growth Marketing Manager employer: Twilio
Contact Detail:
Twilio Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land EMEA Growth Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your projects and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their values and goals. We want to see that you’re genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team at Twilio.
We think you need these skills to ace EMEA Growth Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the EMEA Growth Marketing Manager role. Highlight your relevant experience in growth marketing, especially in SaaS, and showcase how your skills align with Twilio's mission and values.
Showcase Your Data Skills: Since this role is all about data-driven strategies, don’t forget to mention your experience with tools like Segment, Salesforce, and any data analysis skills you have. We want to see how you can leverage data to drive customer engagement and growth!
Be Authentic: Let your personality shine through in your application. Twilio values a strong culture of connection, so share your unique experiences and how they’ve shaped your approach to marketing. We’re looking for genuine passion and creativity!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re proactive and really interested in joining our team!
How to prepare for a job interview at Twilio
✨Know Your Numbers
As an EMEA Growth Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics related to growth marketing, such as customer acquisition cost and lifetime value. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Campaigns
Prepare to talk about specific campaigns you've led or contributed to. Highlight the strategies you employed, the tools you used (like Segment or Salesforce), and the measurable outcomes. This will show your hands-on experience and ability to drive results.
✨Emphasise Collaboration
This role requires working with various teams, so be sure to share examples of how you've successfully collaborated across departments. Discuss how you’ve engaged stakeholders and navigated different perspectives to achieve common goals.
✨Be Ready to Experiment
Twilio values a test-and-learn approach, so come prepared with examples of how you've designed and executed experiments in your previous roles. Talk about what you learned from these experiences and how they influenced your marketing strategies.
