At a Glance
- Tasks: Design and deploy innovative digital ad strategies across major platforms.
- Company: Join a mission-driven team focused on progressive causes.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on optimisation and real-time strategy adjustments.
- Why this job: Make a real impact by driving fundraising success for meaningful causes.
- Qualifications: 3+ years in digital ads with strong analytical and client management skills.
The predicted salary is between 45000 - 60000 £ per year.
Successful candidates will be responsible for:
- Designing and deploying sophisticated acquisition strategies across Meta, Google, Programmatic, and emerging platforms.
- Helping clients understand our approach and results in the context of their broader cross‑channel digital marketing program; designing innovative advertising campaigns that help achieve clients’ donor acquisition and advertising goals in the short term, with an eye toward driving long‑term fundraising and engagement success.
- Analyzing performance data to help our clients understand the why behind the performance, ensuring alignment with their broader mission.
- Navigating the high‑stakes, rapid‑response world of news‑cycle marketing, where your ability to pivot a strategy in real‑time can result in millions of dollars raised for a cause in a single day.
- Staying at the forefront of privacy changes (iOS14+, cookieless future) and platform shifts to ensure our progressive partners stay ahead of the curve.
Must‑have qualifications:
- At least 3 years of experience managing complex paid media portfolios in a high‑growth startup, a major agency, or a political organization.
- A Product Manager approach to ads – you care as much about the post‑click experience and conversion rate optimization as you do about the CPM.
- Excellent quantitative reasoning skills, proficiency with Excel, and ability to apply data to strategic decisions; extensive experience with the backend of ad managers.
- Obsession with optimization: at MissionWired, finding the extra 5% of efficiency could mean an extra $100k for a client’s mission.
- You are deeply committed to progressive causes and want to spend your time and effort contributing to the causes and missions of our clients.
Nice‑to‑have qualifications:
- Experience with nonprofit and/or political fundraising.
- Client management experience.
Senior Digital Ads Strategist in Washington employer: twentysix
At MissionWired, we pride ourselves on being an exceptional employer that champions progressive causes while fostering a dynamic and collaborative work culture. Our team enjoys a wealth of growth opportunities, with access to cutting-edge tools and resources that empower them to innovate and excel in their roles. Located in a vibrant city, we offer a unique environment where passionate individuals can make a meaningful impact through their work, all while enjoying a supportive atmosphere that values creativity and commitment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Ads Strategist in Washington
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that Senior Digital Ads Strategist role.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your best campaigns and results. We want to see how you’ve designed innovative advertising strategies and navigated the fast-paced world of digital marketing.
✨Tip Number 3
Prepare for interviews by brushing up on your quantitative reasoning skills. Be ready to discuss how you’ve used data to drive decisions and optimise campaigns. We love candidates who can dive deep into performance metrics!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always on the lookout for passionate individuals committed to progressive causes like you!
We think you need these skills to ace Senior Digital Ads Strategist in Washington
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Digital Ads Strategist role. Highlight your experience with Meta, Google, and other platforms, and show us how you've designed successful acquisition strategies in the past.
Showcase Your Data Skills:We love numbers! Include specific examples of how you've used data to drive decisions and optimise campaigns. Mention your proficiency with Excel and any tools you’ve used to analyse performance data.
Demonstrate Your Passion:Let us know why you're passionate about progressive causes and how your values align with our mission. Share any relevant experiences that showcase your commitment to making a difference through digital marketing.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at twentysix
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Meta, Google, and Programmatic advertising. Brush up on the latest trends and privacy changes like iOS14+ and the cookieless future. Being able to discuss these topics confidently will show that you’re not just familiar with the platforms but are also proactive about staying ahead of the curve.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in your previous roles. Bring examples of how you've analysed performance data to optimise campaigns. This will demonstrate your quantitative reasoning skills and your ability to align strategies with broader marketing goals.
✨Demonstrate Your Passion for Progressive Causes
Since the role involves working with clients who have progressive missions, be ready to share why these causes matter to you. Talk about any relevant experiences or projects that highlight your commitment. This personal connection can set you apart from other candidates.
✨Be Ready to Pivot
In the fast-paced world of digital marketing, adaptability is key. Prepare examples of times when you had to quickly change your strategy based on real-time data or news cycles. Showing that you can think on your feet and adjust your approach will resonate well with the interviewers.
