At a Glance
- Tasks: Design and deploy innovative ad strategies across major platforms to drive client success.
- Company: Join a mission-driven team focused on impactful causes and progressive change.
- Benefits: Flexible freelance work, competitive pay, and the chance to make a real difference.
- Other info: Fast-paced environment with opportunities to grow and innovate in advertising.
- Why this job: Use your skills to optimise campaigns that can raise millions for important missions.
- Qualifications: 3+ years in paid media, strong analytical skills, and a passion for progressive causes.
The predicted salary is between 40000 - 50000 £ per year.
Successful candidates will be responsible for:
- Designing and deploying sophisticated acquisition strategies across Meta, Google, Programmatic, and emerging platforms.
- Assisting account leads in communicating campaign results and performance insights to clients.
- Supporting the launch and optimization of advertising campaigns to help achieve client acquisition goals.
- Monitoring and reporting on performance data to assist in identifying trends and ensuring alignment with client missions.
- Navigating the high-stakes, rapid-response world of news-cycle marketing, where your ability to pivot a strategy in real-time can result in millions of dollars raised for a cause in a single day.
Must-have qualifications:
- At least 3 years of experience managing complex paid media portfolios in a high-growth startup, a major agency, or a political organization.
- A Product Manager approach to ads – you care as much about the post-click experience and conversion rate optimization as you do about the CPM.
- Excellent quantitative reasoning skills, proficiency using Excel, and ability to apply data to strategic decisions.
- Extensive experience with the backend of ad managers.
- Obsession with optimization: finding the extra 5% of efficiency could mean an extra $100k for a client’s mission.
- You are deeply committed to progressive causes and want to spend your time and effort contributing to the causes and missions of our clients.
Nice-to-have qualifications:
- Experience with nonprofit and/or political fundraising.
Freelance Ads Strategist in Washington employer: twentysix
At MissionWired, we pride ourselves on being an exceptional employer that champions a culture of innovation and collaboration. Our team thrives in a dynamic environment where your expertise as a Freelance Ads Strategist will directly contribute to impactful causes, with ample opportunities for professional growth and development. Located at the heart of a vibrant community, we offer flexible working arrangements and a commitment to work-life balance, ensuring that you can make a meaningful difference while enjoying a fulfilling career.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance Ads Strategist in Washington
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Freelance Ads Strategist in Washington
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to twentysix.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer twentysix and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Freelance Ads Strategist at twentysix.
How to prepare for a job interview at twentysix
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at twentysix.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for twentysix. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at twentysix.
