At a Glance
- Tasks: Craft compelling brand language and collaborate with creative teams on innovative projects.
- Company: Join R/GA, a global leader in creative innovation and technology.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Exciting opportunity to work at the intersection of language, technology, and design.
- Why this job: Shape impactful brands and explore new tools in a dynamic, collaborative environment.
- Qualifications: 2+ years in brand writing or related fields, with strong strategic and creative skills.
The predicted salary is between 76000 - 85000 £ per year.
About R/GA
R/GA is a global creative innovation company that designs more valuable experiences for people and brands. At R/GA, change is a feature, not a bug. This mindset has allowed us to continuously reinvent ourselves—from a pioneering film title studio to a cutting-edge digital marketing company. What sets us apart is our commitment to technology innovation—revolutionizing not just the work we do, but how we do it. We are embarking on yet another transformation as we define the new model of what a creative innovation company can be in the intelligence age. One thing that never changes is our commitment to solving our clients’ most complex challenges. We are skilled at building brands across channels and platforms at scale. We craft experiences that build meaningful relationships and drive sustainable growth. You’ll be part of an intersectional team that embraces collaboration, values curiosity, and challenges convention.
About the Role
Our Brand Design and Consulting team combines business, brand, and technology expertise to create a new type of consulting framework. We focus on helping companies leverage modern technology to create new business models and brand strategies for growth. While copywriting focuses on crafting individual expressions, Verbal Design defines the systems that guide how a brand uses language across every touchpoint. As a Verbal Designer, you’ll partner closely with Visual Designers, Experience Designers, and Strategists. Together, you will apply strategic and creative thinking to shape the systems behind a brand’s voice and language across a diverse range of projects and brands.
Here’s what you should know if you want to be a Verbal Designer at R/GA:
- Push strategic and creative points of view forward on brand character, brand voice, and messaging.
- Write compelling, adaptable copy across a variety of touchpoints, channels, and audiences while shaping how that language scales across a broader verbal system.
- Draft foundational brand elements, including manifestos, vision statements, and comprehensive voice guidelines.
- Craft actionable direction that empowers other writers to generate on-brand copy.
- Collaborate with colleagues across disciplines to sharpen ideas and enhance and strengthen brand and experience work.
- Present your work confidently and clearly to internal teams and clients.
- Contribute to holistic thinking about brand design, ensuring a brand's language aligns seamlessly with how it acts, looks, and lives in the world.
- Explore new tools and workflows, helping to evolve the Verbal Design discipline at R/GA.
The Ideal Person
- Has a passion for transformative ideas and a desire to help shape brands that leave a positive impact on the world.
- Can clearly define and articulate the tactical choices a writer makes to achieve a specific tone or style.
- Is open to applying strategic thinking across systems, experiences, and touchpoints beyond traditional copywriting.
- Is curious about new tools and technologies shaping how language is created, adapted, and experienced.
- Is a proactive problem-solver who enjoys experimenting, iterating, and bringing new concepts to life collaboratively.
You bring
- 2+ years of experience in brand writing, copywriting, content strategy, or a related field.
- Excellent strategic and creative writing skills, with a portfolio demonstrating versatile brand voices.
- Familiarity with modern collaborative tools (e.g., Google Workspace, Keynote, Figma).
- Strong presentation and communication skills.
Bonus points if you have
- Experience writing for or training conversational interfaces, chatbots, or digital products.
- Familiarity with prompt engineering or integrating generative AI tools into your creative workflow.
- A background or keen interest in UX writing and how language shapes user experience.
This role is based in the NYC area. Candidates must be located in the NYC tri-state region (NY, NJ, or CT) or willing to relocate. This position offers a hybrid work model, with regular in-person collaboration expected.
The hiring range for this position is $76,000 - $85,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s applicable skills, pertinent experience, and qualifications.
Verbal Designer employer: twentysix
R/GA is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for a Verbal Designer to thrive. With a commitment to employee growth, R/GA offers opportunities to work alongside talented professionals in a dynamic environment, where creativity and strategic thinking are highly valued. Located in the vibrant NYC area, employees benefit from a hybrid work model that encourages both in-person collaboration and flexibility, ensuring a balanced and rewarding work experience.
StudySmarter Expert Advice🤫
We think this is how you could land Verbal Designer
✨Tip Number 1
Get to know R/GA and their vibe! Dive into their projects and understand their approach to brand design. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Practice your presentation skills! You’ll need to present your ideas clearly and confidently. Grab a friend or use a mirror to rehearse how you’d showcase your work and articulate your thought process.
✨Tip Number 3
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider insights and might even lead to a referral—always a bonus!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at R/GA.
We think you need these skills to ace Verbal Designer
Some tips for your application 🫡
Show Your Voice:When applying for the Verbal Designer role, let your unique voice shine through in your application. We want to see how you express ideas and concepts, so don’t hold back on showcasing your writing style!
Tailor Your Portfolio:Make sure your portfolio reflects the versatility we’re looking for. Include examples that demonstrate your ability to adapt your writing across different brands and touchpoints. We love seeing how you tackle various challenges!
Be Strategic:In your application, highlight your strategic thinking skills. We’re interested in how you approach brand voice and messaging, so share your thought process and any frameworks you’ve used in past projects.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at twentysix
✨Know Your Brand Voice
Before the interview, dive deep into R/GA's brand voice and values. Understand how they communicate across different platforms and touchpoints. This will help you articulate how your skills as a Verbal Designer can enhance their messaging.
✨Showcase Your Portfolio
Bring along a well-curated portfolio that highlights your versatility in brand writing and copy. Make sure to include examples that demonstrate your ability to adapt tone and style for various audiences, as this is crucial for the role.
✨Prepare for Collaboration Questions
Since collaboration is key at R/GA, be ready to discuss past experiences where you've worked closely with designers or strategists. Highlight how you contributed to shaping a brand's voice and how you navigated challenges in a team setting.
✨Stay Curious About Technology
R/GA values innovation, so show your enthusiasm for new tools and technologies in verbal design. Be prepared to discuss any experience you have with modern collaborative tools or AI in your creative process, as this could set you apart from other candidates.
