At a Glance
- Tasks: Create and strategise engaging content across various channels to connect with audiences.
- Company: Join a dynamic agency that values creativity and collaboration.
- Benefits: Competitive salary, inclusive culture, and opportunities for career growth.
- Other info: Fast-paced environment with a focus on creativity and data-driven results.
- Why this job: Make an impact by crafting compelling messages for a major client in the nicotine sector.
- Qualifications: 3-6+ years in copywriting or content strategy with a strong portfolio.
The predicted salary is between 30000 - 60000 £ per year.
We’re looking for someone who can both write and think strategically about content across channels. This isn’t just a copywriting role; we need someone who understands how messaging works across paid media, web, social, and SEO, and can connect the dots. The successful candidate will work on a large client in the nicotine category.
Key Responsibilities
- Develop and execute integrated content strategies across paid, owned, and earned channels.
- Align messaging with brand voice, audience insights, and business goals.
- Plan content calendars across web, social, and campaigns.
- Translate campaign objectives into clear content frameworks and messaging hierarchies.
- Write high-performing copy for paid media (search, display, social ads), website pages (landing pages, product pages, UX copy), social media (organic and paid), email campaigns and CRM journeys.
- Adapt tone and messaging for different platforms and audience segments.
- Collaborate with designers and creatives to bring ideas to life.
- Create and optimize content for search (on-page SEO, keyword integration, metadata).
- Monitor and refine content based on performance metrics (CTR, conversion, engagement, rankings).
- Work cross-functionally with teams and manage multiple projects in a fast-paced environment.
Qualifications
- 3–6+ years of experience in copywriting and/or content strategy.
- Strong portfolio demonstrating work across paid media, web, and social.
- Experience writing performance-driven copy (conversion-focused).
- Solid understanding of SEO principles and content optimization.
- Ability to balance creativity with data and insights.
- Excellent communication and storytelling skills.
- Experience working in an agency or fast-paced marketing environment is a plus.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Copywriter / Content Strategist in Toronto employer: twentysix
At WPP (VML), we pride ourselves on being an exceptional employer that champions creativity and strategic thinking in a collaborative environment. Our commitment to employee growth is reflected in our diverse opportunities for professional development, while our inclusive culture ensures that every voice is heard and valued. Located in a vibrant city, we offer a dynamic workplace where innovative ideas flourish, making it an ideal setting for a Copywriter / Content Strategist looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Copywriter / Content Strategist in Toronto
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work across different channels. Make sure it’s easy to navigate and showcases your ability to adapt tone and messaging for various platforms.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their brand voice and think about how you can align your content strategies with their goals. Bring ideas to the table!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Copywriter / Content Strategist in Toronto
Some tips for your application 🫡
Show Off Your Skills:Make sure your portfolio shines! Include examples of your best work that showcase your ability to write across different channels like web, social, and paid media. We want to see how you can connect the dots between strategy and creativity.
Tailor Your Application:Don’t just send a generic application. Take the time to align your messaging with our brand voice and the specific requirements of the role. Show us that you understand the nicotine category and how to craft content that resonates with the audience.
Be Data-Driven:We love creativity, but we also want to see how you use data to inform your writing. Highlight any experience you have with SEO principles and performance metrics. Let us know how you've adapted your content based on what the numbers say!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen to join the StudySmarter team!
How to prepare for a job interview at twentysix
✨Know Your Content Inside Out
Before the interview, make sure you’re familiar with the company’s content strategy and recent campaigns. This will help you demonstrate your understanding of how messaging works across different channels, which is crucial for this role.
✨Showcase Your Portfolio
Bring along a strong portfolio that highlights your best work in copywriting and content strategy. Make sure to include examples that showcase your ability to write performance-driven copy and adapt messaging for various platforms.
✨Prepare for Strategic Questions
Expect questions about how you would develop integrated content strategies. Be ready to discuss your thought process and how you align messaging with brand voice and audience insights. This shows you can think strategically, not just creatively.
✨Demonstrate Data-Driven Decision Making
Be prepared to talk about how you use performance metrics to refine content. Discuss specific examples where you’ve monitored and optimised content based on data, as this is key for success in this role.
