At a Glance
- Tasks: Create engaging copy for diverse campaigns and collaborate with creative teams.
- Company: Dynamic agency known for innovative storytelling and a supportive culture.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Embrace a flexible work environment that values diversity and inclusion.
- Why this job: Join a creative team and make your mark with impactful copy across various platforms.
- Qualifications: 3-4 years of copywriting experience and a strong portfolio showcasing your skills.
The predicted salary is between 52000 - 91000 £ per year.
We’re seeking an Intermediate Copywriter to craft compelling, on‑brand copy that drives engagement and performance across integrated campaigns, product experiences, and content. You’ll translate strategy into clear messaging frameworks, collaborate closely with art directors and cross‑functional partners, and balance concepting with meticulous execution.
Responsibilities
- Translate briefs into messaging strategies, narratives, and copy across digital, social, email, web, print, OOH, and video/radio.
- Write headlines, body copy, taglines, CTAs, scripts, and website copy that reflect brand voice and meet business objectives.
- Partner with art directors to concept integrated ideas; present work with clear rationale and incorporate feedback thoughtfully.
- Develop and maintain voice/tone guidelines, messaging hierarchies, and value proposition frameworks.
- Create and optimize performance ads; plan A/B tests and iterate using qualitative and quantitative insights.
- Script content for motion graphics, video, and audio; collaborate with producers during pre‑production, recording, and post.
- Edit and proof for grammar, style, and consistency; manage file/version control.
- Manage multiple workstreams, estimate level of effort, and deliver on time and within scope.
- Collaborate with SEO partners to align on keywords, metadata, and content structure.
Qualifications
- 3-4 years of professional copywriting experience (agency or in‑house).
- Portfolio showcasing concept‑driven campaigns, digital‑first copy, performance creative, and cohesive brand storytelling.
- Strong command of headline writing, narrative structure, tone/voice, and persuasion across channels.
- Experience presenting to stakeholders and explaining creative decisions with data and insight.
Salary
The base salary for this position may range between $65,000 and $115,000 CAD, commensurate with experience and qualifications.
Workplace & Accommodation
This role is part of a hybrid team, with an average of four days a week in the office. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Equal Opportunity
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Copywriter in Toronto employer: twentysix
At WPP (VML), we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. Our hybrid work model allows for flexibility while ensuring that our Intermediate Copywriters thrive in a supportive environment, with ample opportunities for professional growth and development. Join us to be part of a diverse team where your contributions are valued, and you can make a meaningful impact across integrated campaigns.
StudySmarter Expert Advice🤫
We think this is how you could land Copywriter in Toronto
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your portfolio! Make sure it’s up-to-date and highlights your best work. When you get the chance to chat with potential employers, be ready to discuss your projects and the impact they had.
✨Tip Number 3
Practice your pitch! Be prepared to explain your creative process and how you tackle briefs. This will help you stand out during interviews and show that you can think on your feet.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Copywriter in Toronto
Some tips for your application 🫡
Showcase Your Best Work:Make sure your portfolio is up to date and highlights your best copywriting pieces. We want to see your creativity and how you’ve tackled different projects, so pick examples that really showcase your skills!
Tailor Your Application:When applying, don’t just send a generic application. Take the time to tailor your cover letter and CV to reflect the job description. We love seeing how you connect your experience with what we’re looking for!
Be Clear and Concise:In your writing, clarity is key! Make sure your application is easy to read and gets straight to the point. We appreciate well-structured content that reflects your ability to communicate effectively.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at twentysix
✨Know Your Portfolio Inside Out
Make sure you can talk confidently about your previous work. Highlight specific projects that showcase your ability to craft compelling copy and how they drove engagement. Be ready to discuss the strategies behind your choices and the results they achieved.
✨Understand the Brand Voice
Before the interview, dive deep into the company's brand voice and tone. Familiarise yourself with their messaging across different platforms. This will help you demonstrate how you can align your writing style with their existing content and contribute to their overall strategy.
✨Prepare for Collaboration Questions
Since this role involves working closely with art directors and other partners, be prepared to discuss your collaborative experiences. Think of examples where you successfully integrated feedback and worked as part of a team to create cohesive campaigns.
✨Showcase Your Analytical Skills
As a copywriter, being data-driven is key. Be ready to explain how you've used qualitative and quantitative insights to optimise your copy in the past. Discuss any A/B testing you've conducted and how it influenced your writing decisions.
