At a Glance
- Tasks: Lead social-first strategies and develop impactful campaigns for a global home appliances brand.
- Company: Join OLIVER, part of the Brandtech Group, in a dynamic Amsterdam studio.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Be part of an inclusive culture that values diversity and sustainability.
- Why this job: Make a real impact by connecting brand ambition with audience insights and measurable outcomes.
- Qualifications: 10+ years in digital strategy, team leadership, and experience with creative performance evaluation.
The predicted salary is between 80000 - 100000 £ per year.
Location: Amsterdam, Netherlands (hybrid)
Employment: 12-month FTC with view to extend
About the role: We’re building a global in‑house studio in Amsterdam for a leading international home appliances brand spanning categories like air fryers, vacuum cleaners and coffee machines. This studio will be the brand’s global engine for social‑first strategy, content, campaigns and rollout across markets, operating with the pace of an agency and the depth of an in‑house team. As Strategy & Performance Director, you’ll connect brand ambition, audience insight and measurable outcomes - while leading and developing the team responsible for making that connection work. You’ll set the strategic and performance direction for the studio, ensuring that what gets made not only looks right, but delivers impact and continues to improve over time.
What you will be doing:
- Leading Social-First Strategy & Integrated Planning: Lead the development of social‑first, audience‑led strategies for global and regional campaigns. Partner closely with creative, media, and performance leads to deliver integrated communications plans. Ensure strategies are grounded in culture, platform behaviour, and audience insight. Ensure all plans are focused on driving clear brand and commercial outcomes. Leverage AI tools to accelerate and enhance strategic development.
- Creative Performance & Effectiveness: Own accountability for improving creative and content performance across channels. Establish and embed processes for creative testing, optimisation, and performance measurement. Work with data, analytics, and performance teams to extract actionable insights. Build a strong learning culture, where creative effectiveness informs future work. Identify new growth opportunities through insight and performance analysis.
- Insight, Culture & Thought Leadership: Deliver original audience, cultural, and platform insights to fuel strong creative ideas. Foster collaboration across strategy, social, creative, and performance teams. Build clear mechanisms for insight sharing and application. Develop thought leadership on social, culture, and digital behaviour relevant to the brand and category.
- Team Leadership & Development: Lead, mentor, and develop the team. Provide coaching, direction, and quality control across strategy outputs. Set a high bar for strategic thinking, insight quality, and storytelling. Build a collaborative, curious, and high‑performing strategy culture.
- Innovation, AI & New Ways of Working: Champion the use of Generative AI and proprietary tools across strategy and performance. Identify new use cases for AI to accelerate insight generation, planning, and optimisation. Ensure teams are educated, inspired, and upskilled in emerging technologies. Balance innovation with rigour, ensuring AI enhances decision‑making and outcomes.
What you need to be great in this role:
- Extensive experience (10+ years) developing holistic digital and social strategies that drive measurable business results.
- Team leadership experience.
- Strong background in evaluating creative and content performance to extract meaningful insight.
- Proven experience working closely with creative, social, and media teams within integrated environments.
- Experience across different agency types (creative, social, media, digital) is highly valuable.
- Practical experience using GenAI to support strategy and performance work.
Our values shape everything we do:
- Be Ambitious to succeed.
- Be Imaginative to push the boundaries of what’s possible.
- Be Inspirational to do groundbreaking work.
- Be always learning and listening to understand.
- Be Results‑focused to exceed expectations.
- Be actively pro‑inclusive and anti‑racist across our community, clients and creations.
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. OLIVER has set ambitious environmental goals around sustainability, with science‑based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Strategy & Performance Director employer: twentysix
At OLIVER, we pride ourselves on being an exceptional employer, offering a dynamic and inclusive work culture in the heart of Amsterdam. As a Strategy & Performance Director, you'll not only lead innovative social-first strategies but also benefit from our commitment to employee growth through mentorship and collaboration. With a focus on sustainability and cutting-edge technology, we empower our team to push boundaries and achieve meaningful results in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Strategy & Performance Director
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your past successes. When you’re in the interview, share specific examples of how you’ve driven results.
✨Tip Number 3
Prepare for the interview by researching the company’s recent campaigns and strategies. Bring fresh ideas to the table that align with their goals – it shows you’re genuinely interested!
✨Tip Number 4
Don’t forget to follow up! After your interview, send a quick thank-you note. It keeps you top of mind and shows your enthusiasm for the role. And remember, apply through our website for the best chance!
We think you need these skills to ace Strategy & Performance Director
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Strategy & Performance Director role. Highlight your experience in developing social-first strategies and leading teams, as this will show us you understand what we're looking for.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of how you've driven measurable business results in previous roles. We love seeing quantifiable achievements that demonstrate your impact!
Be Authentic:Let your personality shine through in your application. We value creativity and imagination, so don’t hesitate to express your unique perspective and approach to strategy and performance.
Apply Through Our Website:For the best chance of success, make sure to submit your application through our website. This helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at twentysix
✨Know Your Audience
Before the interview, dive deep into understanding the brand's audience and their behaviours. Familiarise yourself with recent campaigns and how they resonate with different demographics. This will help you articulate how your strategies can connect with the audience effectively.
✨Showcase Your Leadership Style
As a Strategy & Performance Director, your leadership skills are crucial. Prepare examples of how you've successfully led teams in the past, focusing on mentorship and collaboration. Highlight your approach to fostering a high-performing culture that values creativity and insight.
✨Demonstrate Data Savvy
Be ready to discuss how you've used data and analytics to drive strategic decisions. Bring specific examples of how you've improved creative performance through insights. This shows you can leverage data to achieve measurable outcomes, which is key for this role.
✨Embrace Innovation
With the emphasis on AI and new technologies, be prepared to discuss your experience with Generative AI and how it can enhance strategy and performance. Share innovative ideas on how to integrate these tools into the workflow, demonstrating your forward-thinking mindset.
