starpower - Senior Director, Influencer (Health & Wellness)

In this senior leadership role, you will serve as a thought‑leader and trusted advisor to starpower leadership and account leaders. You will spearhead the development of strategy, insights, innovative ideas, and creative solutions for clients in response to briefs, one‑off requests, and RFPs centered around talent‑focused ideation, social content, experiential initiatives, and integrated campaigns that blend talent, social, and experiential elements.

Responsibilities

• Build strategic influencer output for brand partners in close collaboration with business leaders.
• Interpret client briefs and work with creative and analytics teams to develop data‑driven influencer approaches that drive business objectives.
• Bring actionable insights from all data sources to promote and enable recommendations.
• Understand and communicate influencer best practices for relationship building, pitching, payment, measurement, and FTC guidelines.
• Think creatively beyond sponsored content, leveraging earned, owned, and shared media in addition to paid.
• Oversee execution of multi‑pronged influencer campaigns, including identification, negotiation, contracting, legal approvals, campaign execution, and reporting.
• Maintain up‑to‑date knowledge of client status, generating original ideas to amplify their efforts through influencer marketing.
• Understand key competitors and their strategies; provide thought leadership on influencer and cultural trends.
• Identify and pitch new opportunities based on industry landscape to drive organic client growth.
• Provide senior level counsel to clients and mentor junior team members, ensuring quantity and timeliness of deliverables.
• Lead client communications, sell ideas, prepare for meetings, and manage follow‑ups and revisions.
• Participate in planning, business pitches, and presentations to clients and prospective clients.
• Assist in agency growth, including new business and networking efforts.

Qualifications and Experience

• 10+ years of experience driving influencer marketing.
• Deep understanding of the Health & Wellness pharmaceutical influencer landscape, specifically HCP and patient campaigns.
• Track record across influencer strategy and tactical planning, ideally within an integrated agency team across paid media, social, and PR.
• Proactive and hungry for fresh ideas and process improvements.
• Superior relationship‑building skills with proven ability to connect with clients and inspire confidence.
• Demonstrated proficiency in social media, both personally and professionally.
• Strong presentation and public speaking skills.
• Ability to develop authentic influencer relationships that drive persuasive storytelling.
• Strong collaboration skills with multidisciplinary teams.
• Excellent project management with meticulous attention to detail.
• Experience with paid social media supporting influencer campaigns.
• Experience with influencer and social media tools such as Julius, TRAAXR, CreatorIQ, Influencer Intelligence, Brandwatch, and Tribe.

Salary

$135,000—$156,750 USD

Benefits

Real Chemistry offers a comprehensive benefit program and perks tailored to each region, including free snacks, generous holiday and paid time off, private medical, dental, and vision plans, as well as mental wellness coaching, support, and access to more than 13,000 online classes with LinkedIn Learning.

Equal Opportunity Employer

Real Chemistry is an Equal Opportunity employer. We strive to build and sustain an inclusive and equitable work environment where employees feel empowered to leverage all they bring from personal and professional experience. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex, sexual orientation, gender identity, ethnicity, age, disability, genetic information, marital status, or any other protected characteristic. If accommodations are needed during the interview process, please inform your recruiter.