At a Glance
- Tasks: Lead influencer and celebrity talent strategy for luxury beauty campaigns.
- Company: Join a dynamic team at starpower, a leader in luxury beauty marketing.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on creativity and collaboration.
- Why this job: Make an impact in the luxury beauty space and connect brands to culture.
- Qualifications: 7-10 years in influencer marketing with a passion for luxury beauty.
The predicted salary is between 135000 - 180000 £ per year.
We’re looking for a Senior Director to join our Consumer Health & Wellness team and co‑lead portfolio beauty accounts. In this role, you’ll guide day‑to‑day client relationships, oversee campaigns from brief to delivery, and help support and grow the team. This is a great fit for someone with strong experience in luxury or luxury‑adjacent beauty and fashion, experience working with clients at a brand and portfolio level, a solid understanding of digital commerce including TikTok Shop and Amazon, and a sharp sense of how to connect brands to culture in a strategic, elevated way.
What You’ll Do
- Talent & Campaign Management
- Lead influencer and celebrity talent strategy across a range of budgets
- Oversee beauty campaigns from brief to delivery at the portfolio and brand level
- Create polished, client‑ready offers, campaign materials, and communications
- Lead campaigns from brief to delivery, including talent strategy, content milestones, and execution
- Support and mentor team members on campaign execution, talent strategy, and industry best practices
- Build strong relationships with talent reps, creators, and brand and portfolio partners
- Identify culturally relevant talent opportunities that align with brand and portfolio goals
- Bring digital commerce thinking into campaign planning and execution, including shoppable content, affiliate models, and creator‑led commerce
- Apply hands‑on experience with TikTok Shop and/or Amazon influencer programs
- Client Management
- Build trusted relationships with beauty clients and serve as a strong day‑to‑day partner
- Develop thoughtful brief responses and creative concepts grounded in strategy and culture
- Advise clients on influencer strategy as it relates to their commerce channels in ways that align with brand positioning
- Manage timelines, scope changes, and expectations with transparency
- Partner closely with IATs and internal stakeholders
- Operations
- Stay current on platform changes, shopping behavior, and the creator role in purchase decisions
- Support scope development and help manage OOP budgets across accounts
- Keep budget trackers, burn rates, and financial documents accurate and up to date
- Partner with Business Affairs on contracts and agreements
- Support staff planning across accounts
- Flag out‑of‑scope requests clearly and early
- Look for ways to drive growth and improve efficiency
What We’re Looking For
- 7–10 years of experience in talent management and/or influencer marketing with strong knowledge of working in an integrated agency team model at both the portfolio and brand level.
- Strong experience with luxury or luxury‑adjacent beauty and/or fashion brands.
- Digital commerce experience with strong experience directly on TikTok Shop and/or Amazon influencer affiliate programs.
- A proven ability to connect brands to culture in an elevated, brand‑right way through a strong network across the beauty and entertainment industry, including film/TV and/or music production companies, creators, reps and brand partners.
- Confidence leading talent negotiations and complex partnerships.
- Experience managing direct reports or teams.
- Strong communication skills in both internal and client‑facing settings.
- A genuine interest in luxury beauty, culture, and the influencer landscape.
- The ability to manage multiple accounts and workstreams in a fast‑paced environment.
Pay Range $135,000 – $180,000 (company reserves the right to modify this pay range at any time).
Equal Opportunity Employer starpower is proud to be an equal opportunity employer.
starpower - Senior Director, Influencer & Entertainment Marketing (Luxury Beauty) employer: twentysix
At starpower, we pride ourselves on fostering a dynamic and inclusive work culture that champions creativity and collaboration. As a Senior Director in our Consumer Health & Wellness team, you'll not only lead innovative campaigns in the luxury beauty sector but also benefit from extensive professional growth opportunities and mentorship. Our commitment to employee development, coupled with a vibrant environment that embraces the latest in digital commerce, makes starpower an exceptional employer for those looking to make a meaningful impact in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land starpower - Senior Director, Influencer & Entertainment Marketing (Luxury Beauty)
✨Show Your Creative Side
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✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like twentysix are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with twentysix on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace starpower - Senior Director, Influencer & Entertainment Marketing (Luxury Beauty)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit twentysix. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of twentysix:Show us that you’ve done your homework! In your application, briefly mention what you admire about twentysix’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at twentysix
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at twentysix will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At twentysix, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
