Sr. Strategist

Key Areas of Responsibility

• Design research recommendations through the use of insights resources and proprietary tools.
• Design and deploy quantitative surveys and analyse data for actionable insights and intelligence.
• Leverage VaynerMedia tools, research and platforms to identify the most valuable audiences for our clients, balancing longer-term brand building objectives and real/near-real time results to be achieved.
• Conduct social listening and content audits.
• Conduct audience, category and brand analysis; leveraging our data, licensed data and/or clients’ 1st Party data.
• Collaborate with Analytics and Media to ensure a robust plan to measure performance (in real/near-real time), increasing the probability of success through ongoing optimisation.
• Bring the consumer’s world to life for creative teams and clients using qualitative and cultural mining and insightful synthesis of quantitative research to inform a strategic approach.
• Develop distinct and differentiated audience segmentations that are connected to strategic decisions and creative ways-in.
• Articulate effective strategic rationale and logic flow to form a compelling story.
• Input to the strategic development of client presentations and other important communication in a clear manner.
• Develop weekly learning agendas in partnership with Strategy leads and execute all relevant research and data analysis.
• Be actively involved in the briefing of creative teams for ideation and steer/facilitate brainstorms and workshops.
• Manage your workload, understanding how to prioritise and communicate when support is needed.

Experience and Knowledge Required

• 3–5 years of experience building brands strategically within the advertising industry.
• Experience using secondary research tools such as Crimson Hexagon, MRI, and Mintel, and the ability to select and mine appropriate resources efficiently to answer insights requests.
• Familiarity with and ability to review qualitative and quantitative research plus behavioural data to draw and interpret insights.
• Ability to collaborate with cross-functional teams and foster strong teamwork and positive results.
• Strategic thinking with a balanced analytical and creative approach to integrated marketing planning.
• Understanding of multiple channels for communications and their role in brand and content marketing.
• Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly.

Benefits

• Exact compensation may vary based on skills, experience and location.
• Employer-sponsored 401k with match.
• Medical, dental, and vision coverage.
• Unlimited PTO.
• Caregiver (parental) leave.
• Health and wellness benefits.

Base Salary: $80,000 - $95,000 CAD