At a Glance
- Tasks: Create bold, social-first content that resonates with audiences across platforms.
- Company: Join VML, a leading creative agency known for innovative work with top brands.
- Benefits: Enjoy flexible working, generous leave, and a range of wellness perks.
- Other info: Collaborative environment with opportunities for career growth and development.
- Why this job: Be at the forefront of social media trends and make an impact in real-time.
- Qualifications: Experience in social media or digital roles, with a strong portfolio showcasing creativity.
The predicted salary is between 63000 - 77000 £ per year.
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
Mid-Level Creative. Social
Company: VML
Hybrid working: Working from home / Sea Containers office, London, SE1
The Role: Social Creative (Mid-Level)
We are looking for a Social Creative who doesn’t just “do social” — but genuinely lives and breathes it. This role is for someone who is deeply immersed in social platforms, internet culture, creators, trends, and the fast-moving nature of how people actually engage online. You instinctively understand what works on social, what gets ignored, and what earns attention. You’ll be responsible for generating bold, social-first ideas and turning them into content that feels native to each platform — not adapted for social, but made for it from the start. You’ll work closely with strategists, designers, account teams, and producers to help bring ideas to life across a high-profile client account, contributing to work that runs across always-on content, campaigns, and real-time cultural moments.
Key Responsibilities
- Social-First Ideation
- Develop ideas that are born in social, not adapted into it
- Turn strategy and insight into culturally relevant, platform-native creative
- Bring strong, opinionated thinking into brainstorms and creative development
- Platform-Native Thinking
- Deep understanding of how content behaves differently across TikTok, Instagram, X, and emerging platforms
- Constant awareness of trends, creators, formats, memes, and cultural shifts
- Proactively bring ideas for how brands can show up in culture in real time
- Content Creation & Craft
- Develop strong social concepts across copy, visual direction, and content ideas
- Collaborate with design, motion, and production teams to bring ideas to life
- Ensure work feels native, relevant, and engaging on every platform
- Collaboration & Agility
- Work closely with multidisciplinary teams in a fast-paced environment
- Respond quickly to feedback and evolve ideas at pace
- Contribute to always-on content and reactive opportunities
- Executional Standards
- Maintain a high standard of creative craft across all social outputs
- Ensure ideas are clear, sharp, and culturally relevant
- Support delivery of content calendars and campaign rollouts
The Ideal Candidate Will
- Live and breathe social media, internet culture, and digital creativity
- Have experience in a creative, social, content, or digital role (agency or in-house)
- Be naturally ideas-led and confident contributing creatively in fast-paced discussions
- Understand what makes content native to platforms, not just formatted for them
- Be highly tuned into trends, creators, and cultural moments in real time
- Have a portfolio that demonstrates social-first thinking (ideas, content, campaigns, or storytelling)
- Be excited by experimentation, speed, and constant evolution
Desirable (but not essential)
- Agency experience working specifically on social-first or integrated digital campaigns
- Hands-on experience creating or shaping content for TikTok, Instagram, or emerging platforms
- Understanding of design, motion, or content production workflows
What's in it for you?
Aside from a generous annual leave allowance and pension allowances, you will have access to a whole host of other benefits and activities such as:
- Life Assurance
- Permanent Health Insurance
- BUPA
- Flexible hybrid-working schedule
- Enhanced family friendly policies
- Well-being Programme
- Employee Assistance Support
- Cycle to Work Scheme
- Eye Care and Glasses Vouchers
- Season Ticket Loans
- WPP Discounts
You will also have a clear long-term career development plan and access to our learning and development activities and online learning platforms.
Our Commitment to Diversity, Equity & Inclusion
VML is an equal opportunity employer and considers applicants for all positions without regard to race, colour, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
If you are unable or limited in your ability to access our career site as a result of a disability, we will be happy to assist you. Please contact our People Team at melissa.morton@vml.com to request an alternate accommodation.
Please note that only requests for an employment application accommodation will be returned. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Social Creative employer: twentysix
CNS Media is an exceptional employer that champions innovation and collaboration within the marketing and media landscape. With a strong focus on employee growth, we offer extensive professional development opportunities and a vibrant work culture that values creativity and teamwork. Located in a dynamic environment, our award-winning agency not only encourages ambitious growth plans but also provides a platform for meaningful contributions to the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Social Creative
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for twentysix and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like twentysix are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with twentysix on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at twentysix. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Creative
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit twentysix. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of twentysix:Show us that you’ve done your homework! In your application, briefly mention what you admire about twentysix’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at twentysix
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at twentysix will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At twentysix, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
