At a Glance
- Tasks: Lead influencer strategies and create impactful social campaigns for top brands.
- Company: Dynamic agency in Sydney, connecting talent with innovative marketing solutions.
- Benefits: Competitive salary, mentorship opportunities, and a vibrant team culture.
- Other info: Join a fast-paced environment with opportunities for personal and professional growth.
- Why this job: Shape the future of influencer marketing and work with leading creators.
- Qualifications: 5+ years in influencer marketing with strong negotiation and communication skills.
The predicted salary is between 60000 - 80000 £ per year.
Based in Sydney and reporting directly to the APAC Lead for Creators, Affiliates, Influencers and Talent (CAIT), you will command the regional strategy, architect breakthrough programs for major global brands, and act as the ultimate connector between top‑tier talent and creative execution.
Responsibilities
- Architect end‑to‑end influencer strategies that turn client business briefs into culturally relevant, high‑impact social campaigns across TikTok, Instagram, and emerging platforms.
- Command the talent discovery lifecycle, using an out‑of‑the‑box perspective to spot, vet, and secure high‑impact UGC creators, influencers, and tier‑one celebrities.
- Lead and negotiate high‑value commercial terms, complex rights usage agreements, and master service contracts while protecting agency health.
- Build and scale platform‑specific shooting guides and content principles that ensure creator assets remain fiercely authentic while building massive brand equity.
- Collaborate seamlessly with cross‑functional leads in Creative, Strategy, Project Management, and Media to establish integrated campaign frameworks and virtual labs for product presentations.
- Champion and elevate the output of junior talent across the team, providing active mentorship, coaching, and a positive team atmosphere built on empathy.
- Drive growth by proactively identifying client business gaps and selling through incremental influencer activations that yield clear performance outcomes.
- Act as the primary strategic voice and escalation point for senior clients, presenting polished, high‑standard recommendations that inspire absolute confidence.
Your Experience
- 5+ years of dedicated experience managing influencer marketing, creator relations, or social strategy, specifically anchored within an agency or fast‑paced digital environment.
- Deep, insider familiarity with the Australian UGC creator and influencer landscape across all tiers from micro‑creators to top‑tier entertainment celebrities.
- Advanced talent negotiation, commercial scoping, and contract management.
- Mastery of digital architecture, social media platform mechanics, and content briefing workflows.
- Strong client relationship building and strategic pipeline planning.
- Influencer campaign management from briefing through to implementation, tracking and reporting.
- Proven experience managing, mentoring, and developing junior team members in complex, cross‑functional environments.
- Exceptional presentation, written, and verbal communication skills with a natural ability to command senior stakeholder rooms.
- Bonus: If you are a creator or KOL yourself with hands‑on production or community management experience.
Senior Influencer Manager (AU) employer: twentysix
Join a dynamic and innovative team in Sydney as a Senior Influencer Manager, where you'll have the opportunity to shape influencer strategies for major global brands while working in a collaborative and supportive environment. Our company fosters a culture of creativity and mentorship, providing ample opportunities for professional growth and development, all while being at the forefront of the rapidly evolving digital landscape. With a focus on authenticity and impactful campaigns, we empower our employees to thrive and make a meaningful impact in the influencer marketing space.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Influencer Manager (AU)
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in influencer marketing. We want to see how you’ve turned client briefs into killer campaigns that resonate with audiences.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. We need to know you’re passionate about what we do and can bring fresh ideas to the table. Be ready to discuss how you can elevate our influencer strategies!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Senior Influencer Manager (AU)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Influencer Manager role. Highlight your experience in influencer marketing and how it aligns with our needs at StudySmarter. We want to see how you can bring your unique flair to our team!
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use specific examples of successful campaigns you've managed or innovative strategies you've implemented. This helps us see the impact you've made in previous roles.
Be Authentic:We value authenticity, so let your personality shine through in your application. Share your passion for influencer marketing and why you’re excited about the opportunity at StudySmarter. We want to know the real you!
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This ensures your application gets to the right people quickly. Plus, it’s super easy and straightforward!
How to prepare for a job interview at twentysix
✨Know Your Influencer Landscape
Before the interview, dive deep into the Australian UGC creator and influencer scene. Familiarise yourself with key players, trends, and successful campaigns. This knowledge will not only impress but also help you articulate how you can architect impactful strategies.
✨Showcase Your Negotiation Skills
Be prepared to discuss your experience in negotiating high-value contracts and rights usage agreements. Bring examples of past negotiations where you secured beneficial terms for your clients. This will demonstrate your capability to protect agency health while driving results.
✨Demonstrate Cross-Functional Collaboration
Highlight your experience working with different teams like Creative, Strategy, and Project Management. Share specific instances where your collaboration led to successful campaign outcomes. This shows you can seamlessly integrate with various functions to achieve common goals.
✨Mentorship Matters
Talk about your approach to mentoring junior talent. Share examples of how you've fostered a positive team atmosphere and helped others grow. This will showcase your leadership skills and commitment to elevating team output, which is crucial for this role.
