Senior Conceptual Copywriter

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group, we’re at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

About the role

Join our dynamic and innovative in‑house creative agency, working with our client. Our team is dedicated to crafting engaging and persuasive content that resonates with audiences across both social and digital platforms. We collaborate with diverse departments to ensure our campaigns amplify our brand voice and presence. As a Senior Conceptual Copywriter, you will play a pivotal role in driving creative concepts and optimising content for various platforms, all while working in an energetic and fast‑paced environment.

What you will be doing

• Develop original, engaging and innovative concepts and copy for short‑term and long‑term campaigns, digital, social media and in‑store campaigns, adapting writing to match different brand guidelines and tone of voices.
• Learn quickly and adapt to new situations, remaining open to new ideas and approaches, grasping new concepts swiftly and adapting to changing circumstances.
• Adapt copy across assets and platforms for roll‑out locally in South Africa.
• Present and communicate ideas effectively to clients and colleagues, working collaboratively to achieve project goals.
• Work in collaboration with the Senior Art Director, Design and the Lead Account Director for the client, leading and setting up the studio for success.
• Assist with crafting case studies and award scripts on work.
• Willingness to work across big conceptual jobs as well as small adaptation and content roll‑out.

What you need to be great in this role

• A bachelor’s degree in Marketing, Communications, English, or a related field.
• 8+ years of experience in a copywriting role, with a strong portfolio highlighting conceptual creativity, preferably in the FMCG or similar industry.
• Understanding of consumer behaviour and target audience.
• Excellent written, editing, proofreading, verbal communication skills, with strong attention to detail.
• Ability to work well under pressure and handle multiple projects at once.
• Desire to be a team player with a client‑centric focus and the ability to build strong and effective working relationships.
• Experience working collaboratively with a design team.
• A proactive and adaptable mindset, capable of working independently and within a team.
• Experience in presenting ideas confidently in a professional environment.
• Strong writing portfolio demonstrating conceptual skillsets.
• AI experience using various platforms.

Our values shape everything we do

• Be Ambitious to succeed
• Be Imaginative to push the boundaries of what’s possible
• Be Inspirational to do groundbreaking work
• Be always learning and listening to understand
• Be Results‑focused to exceed expectations
• Be actively pro‑inclusive and anti‑racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science‑based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.