At a Glance
- Tasks: Drive campaign success through strategic media buying and real-time optimisation.
- Company: Join VaynerMedia, a global leader in creative and media solutions.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with strong focus on innovation and personal development.
- Why this job: Be at the forefront of digital marketing and make a real impact on client campaigns.
- Qualifications: 2+ years in media buying, advanced Excel skills, and proficiency in digital platforms.
The predicted salary is between 40000 - 50000 £ per year.
VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern‑day parent company is home to relevance‑driving businesses including VaynerMedia, ChukMedia, Gallery Media Group, Eva Nosidam Productions, Tingley Lane Trading, and VaynerSpeakers.
VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009 by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide.
We are seeking a Senior Associate to join our Analytics team. The Analytics team ensures the integrity and accuracy of Vayner’s client offerings, an essential piece of delivering Vayner’s core value proposition. Using diverse data sets, we create a holistic picture of media performance across advertising platforms, and collaborate with client teams to shape that data into a larger story. We support the development of data‑driven, actionable recommendations for our clients, with the speed, accuracy, and judgment required for success in today’s dynamic media environment.
In a Nutshell: Our Senior Media Analysts are at the heart of campaign execution, ensuring media plans translate into real‑world results that align with client goals. As a Senior Media Analyst, you'll drive campaign success through strategic placement across diverse digital platforms, development of effective media buying strategies, and accurate forecasting of media spend. You’ll be a positive and productive contributor to company, team, and client objectives.
What You’ll Do:
- Proactively identify opportunities to improve campaign performance, extract actionable insights, and consistently exceed client expectations.
- Execute campaign buys across various digital platforms, including hands‑on management and real‑time optimization to achieve or surpass client goals.
- Develop and execute media plans, including platform selection, target audience definition, and creative strategy, to achieve campaign goals.
- Diligently monitor campaign performance, manage budgets and pacing, troubleshoot issues, derive performance insights, and provide proactive updates and recommendations to management.
- Develop compelling narratives with data, extracting key trends, insights, opportunities and obstacles.
- Create and present client‑facing reports, including pacing, campaign builds, ad‑hoc analyses and high‑impact optimizations.
- Collaborate effectively with cross‑functional teams, including Client Services, Strategy and Creative, to ensure seamless campaign execution.
- Cultivate and maintain strong relationships with platform partners (eg. Meta, Twitter, Snapchat, Google).
- Oversee trafficking processes for Media Analysts, resolve issues and guide the training and development of new and existing team members.
- Foresee potential challenges, elevate appropriately and recommend solutions.
- Proactively contribute to and lead internal discussions on campaign strategy, performance analysis and optimization recommendations.
- Prioritize daily tasks, meet deadlines, seek clarification and continually improve workflows.
What You’ve Got:
- 2+ years of experience as a Media Buyer in an agency setting, or equivalent experience.
- Advanced Excel skills (pivot tables, V‑Lookups, macros).
- Proficiency in one or more platforms: Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok; Search: Google, Bing, Amazon; Programmatic Display/Video (DV360, The Trade Desk, AppNexus, etc.); Publisher/Partner Direct; Digital Audio (Spotify, Pandora, etc.).
- Experience with analytics, attribution and measurement systems (Google Analytics, MOAT/IAS/Double Verify, Nielsen/Millward Brown/Oracle Measurement).
- Experience with attribution partners (MTA: VIQ, Neustar; Foot Traffic: Placed, 9th Decimal, PlaceIQ; Call Attribution: DialogTech).
- Ability to apply diverse communication styles and tools (Slack, email, decks, etc.) effectively; demonstrate active listening, recognizing that communication is a two‑way process.
- Reliably mistake‑free hands‑on keyboard management and optimization of multiple ad platforms.
- Understand day‑to‑day priorities ensuring all deliverables are met on time, asking for clarification and consistently looking for ways to improve the work.
- You seek out challenges that push you beyond your comfort zone and enable you to learn and grow.
- Foster curiosity amongst your peers/team, sharing different ways of thinking and be part of the solution to finding ways forward.
Senior Analyst, Paid Media employer: twentysix
VaynerMedia is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and collaboration thrive. With a strong emphasis on employee growth, team members are encouraged to push their boundaries and develop their skills in a fast-paced environment, all while working with cutting-edge digital platforms. Located in vibrant cities around the globe, including London, VaynerMedia offers unique opportunities to engage with diverse clients and drive impactful results in the ever-evolving media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Analyst, Paid Media
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their recent campaigns and be ready to discuss how your skills can help them achieve their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms to refine your answers. Focus on articulating your experience with media buying and analytics clearly and confidently.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior Analyst, Paid Media
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Analyst role. Highlight your experience with media buying and analytics, and show us how your skills align with what we're looking for at VaynerMedia.
Showcase Your Data Skills:Since this role is all about data-driven insights, don’t forget to mention your advanced Excel skills and any experience you have with analytics tools. We want to see how you can turn numbers into compelling narratives!
Be Authentic:Let your personality shine through in your application. We value creativity and a unique perspective, so don’t hesitate to share your thoughts on media strategies or trends that excite you.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at twentysix
✨Know Your Platforms
Make sure you’re well-versed in the digital platforms mentioned in the job description, like Meta, Google, and TikTok. Familiarise yourself with their advertising features and recent updates, as this will show your genuine interest and expertise during the interview.
✨Data Storytelling is Key
Prepare to discuss how you've used data to drive campaign success in the past. Think of specific examples where you extracted insights and made recommendations that led to improved performance. This will demonstrate your analytical skills and ability to communicate effectively.
✨Show Your Collaborative Spirit
VaynerMedia values teamwork, so be ready to share experiences where you’ve worked cross-functionally. Highlight how you’ve collaborated with client services or creative teams to achieve campaign goals, showcasing your ability to work well with others.
✨Ask Insightful Questions
Prepare thoughtful questions about VaynerMedia’s approach to media buying and analytics. This not only shows your enthusiasm for the role but also your strategic thinking. Ask about their biggest challenges in campaign execution or how they measure success across different platforms.
