PPC/SEM Specialist

Are you looking for a change? Is your current agency or job treating you like another expendable resource? Do you want to flex your analytical and creative minds in unison? Lounge Lizard Worldwide, LLC is a premier and established Digital Agency that specializes in Web Development (Enterprise and Ecom), Brand and Web Presence Design, along with the entire gamut of Digital Marketing & Advertising working in verticals from Consumer goods, Fin-Tech, Healthcare, non-profit and higher education.

Our mix of top-shelf strategy, mixed with our proprietary blend of research, analytics and data combine into a craft and custom distillation Lounge Lizard Worldwide prides itself on serving up to our clients. If you’re interested in joining a growing, fast-paced, and fun team of development, design, data-science, and marketing professionals who work hard and play hard, too. We are looking for the type(s) of people that have solutions, not problems. Take pride in their work, in their job, and in their output. Work to live, not live to work – but understand that we are all adults and respect time, bandwidth and ultimately delivering best in class service and CX to our most important clients; internal and external. If you’ve got a positive vibe, steadfast in your work ethic, and are a self-starter we want to work with you!

Roles/Responsibilities:

• Manage, review, and perform daily account responsibilities associated with Google Ads, Facebook Ads, Yahoo, Bing, YouTube, and other platforms for a variety of clients, mostly in the B2B and B2C space.
• Familiarity with Geo-Fencing Advertising, tagging and correcting misplaced ads.
• Work closely with M.O.M & D.A.D. to ensure ads are running correctly and producing the desired results.
• Research demographics using advanced tools and create ads accordingly.
• Create audiences for different demographics to target desired prospects and remarketing.
• Manage the creation of large keyword and negative keyword lists using client feedback, keyword search tools, and other resources.
• Provide creative copy suggestions and graphical ad templates, including images and videos.
• Create and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
• Provide pacing reports to clients when requested.
• Ensure we do not exceed the client approved budgets.
• Generate weekly, monthly, quarterly, and yearly reports for client and internal use and building out digital dashboards in DataStudio or DataBox.
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance with client goals.
• Create integrations with Google Analytics, Google Tag Manager, and Google Data Studio or DataBox, and Google Search Console.
• Create reports for a variety of clients in an organized and concise fashion.
• Analyze reports and discuss what areas are in need of improvement and come up with methods to improve performance.
• Communicate to team and client on project development, timelines, and results.
• If something is not working, discuss how we can pivot to ensure we are getting the results we want.
• Optimize ads to ensure success and efficiency including negative keywords, search queries, bid and budget optimizations, creative optimizations, and recommendations.
• Create A/B tests to maximize effectiveness of each marketing campaign, including using Google Optimize experiments for Landing Page analysis and optimization.

Skills and Abilities:

• MUST show experience in managing multiple PPC and paid social campaigns simultaneously.
• Must LOVE digital marketing.
• Must be able to meet deadlines.
• Time and Project management is a MUST.
• Must have a passion for digital marketing and exceeding expectations with clients.
• Must be able to learn new industries and keep data organized from client to client.
• Must be ambitious and a problem solver.
• Must have attention to detail.
• Must be able to communicate effectively.
• Must be able to work as a team with a positive attitude.

Skills & Qualifications:

• Minimum of 3 years experience creating, managing, optimizing, and successfully running all aspects of Google Ads, Facebook Ads, Instagram, and Bing Ads.
• Have an expert understanding of Google Ads, Facebook Ads, Instagram, and Bing Ads.
• Proficient in Google Workspace, Supermetrics, Google Data Studio, Microsoft Word, Powerpoint, and Excel.
• Experience in analytics using a variety of tools such as Google Analytics, GTM, Google Data Studio, Supermetrics, and more.
• Stellar organizational skills for keeping track of the various services our clients offer.
• AdWords and Bing certifications are preferred.

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off
• Retirement plan

Pay: $65,000.00 – $80,000.00 per year

Education: Bachelor’s (Preferred)

Experience: Digital Marketing: 3 years (Preferred)